Happy 45 Years, Sesame Street!

Sesame StreetThe Sesame Street neighborhood is celebrating the 45th anniversary of the television show today. Sesame Street is the longest running children’s television show in history and has won 159 Emmy Awards. Domestic and international versions of the show reach 156 million children worldwide in 150 countries.

Multiple celebrities have visited the show, including Michael Jackson, Beyoncé, and Ellen DeGeneres. First Lady Michelle Obama and One Direction are two of many guests to appear throughout Season 45.

 

The Toy Book Chats with Sherry Gunther-Shugarman, CEO, Popstar Club

I recently had the opportunity to chat with Sherry Gunther-Shugarman, CEO of Popstar Club, which is the manufacturer of the fresh, new doll line, The Beatrix Girls. Sherry gave me an overview of what makes her doll line so unique, and why girls are going to be clamoring for them this holiday season.

SherryGunther.BeatrixCEO

 

Where did you get the idea for Beatrix Girls?

The Beatrix Girls came out of the idea of tying music and dolls together. Ultimately the approach to this was to create a multiplatform brand that really reaches kids everywhere that they are, recognizing that kids are not just watching TV and they’re not just playing with dolls or toys, they’re not just online playing games or being social, they’re doing all of the above. A forward-thinking property really needed to have presence in all of those mediums and to have an integration between all of those formats ingrained in its DNA.

The webisodes are done in a very unique way. How did you come about using that style?

It’s interesting because the natural for me was to go with animation as I spent over 20 years in animation, but there were a lot of things that attracted me to doing it this way, creating webisodes that have the dolls featured interacting in real life. It comes out of the fact that the concept itself has the girls as real. So they’re real and they interact in our world. They’re a real pop star band, we9’re creating real music, not composed music like we would for a toy property or an animated show, but real, credible, pop music written by a platinum-winning writer/producer, mixed by a Grammy-winning engineer, so this is really relevant, today, great music and so we really want to sell them as true pop stars.

Animation oftentimes, especially when doing them based on a product or especially dolls, skews a little bit younger, and we really wanted to have the cool factor and have these be edgier. The medium that we used felt so much more current and fresh and innovative and YouTube generation-like and it felt much more fitting to the brand itself. It gives the dolls the credibility of being real in our world. They have a real human manager, they perform in real venues, so it allows us to play up that real factor for them. And then the scale gives us a lot of humor opportunities for 12-inch dolls interacting in a life-size world.

The really nice side effect that we found is that girls are really responding to the fact that they can relate to the way it was done because it was shot on purpose with hands showing and manipulating the dolls. The idea was that kids could really relate to it and feel like I can do that, I can get four dolls and with my friends create a scene and a scenario.

 

For some reason it reminds me of Mr. Bill, the old SNL skit.

That’s kind of what we were going for. We were going for rather than just sort of just straight, weak, almost too young-skewing animation. We wanted it to be edgier and quirky and fun and hilarious and this medium allowed us to do that, to have that feel to it.

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COMMENTARY: Everyone Has One, But I Want Mine to be Unique

Last Friday marked my niece Courtney’s eighth birthday, and what was she hoping for most? An iPod. Now, in my opinion, an 8-year-old doesn’t have much business with an iPod, but kids today are getting into electronics at a much younger age. Though part of Courtney’s argument for “needing” an iPod was, “everyone has one except for me,” the first thing she did when she got it was personalize it. Before even putting a song on it, she slapped a peace-sign sticker right on the back of it—10 minutes out of the box (hence why 8-year-olds probably shouldn’t have iPods). But, this was her way of making it her own.

For parents buying their children expensive devices such as smartphones, iPods, or even portable gaming devices like the Nintendo 3DS or the PS Vita, there are some awesome products on the market that will allow kids to dazzle and personalize their devices without placing a never-gonna-come-off, gooey-backed sticker on said device.

Plugy

Plugy, from Hashy, is a universal 3.5mm plug that fits snuggly into all standard headphone jacks. Plugys come in more than 40 different styles, including zoo animals, robots, and glow-in-the-dark options. Plugy has something for everyone, including a rainbow, Eiffel Tower, and an apple stem, and allows kids to  take their smart device to a more personal level in a not-so-permanent way. Plugys are made of rubber and will not break when inserted into the headphone jack. They even protect the device from rain, dust, and sand when earphones are not plugged in. Plugys are available on amazon.com and from Hanging Mobile Gallery. For more information on Plugys, email plugyUSA@gmail.com. [Read more...]

The Wish Factory Signs Deal with One Direction

The Wish Factory, Inc., has been named a licensee for boy band One Direction, through a strategic licensing agreement with Global Merchandising Services.

The Wish Factory will manufacture a broad offering of One Direction licensed novelties and accessories with initial rollout in September, all within an affordable price range. The licensing deal includes fashionable wristbands, 3D clip-ons, key chains, dog tags, and dioramas. The Wish Factory will also produce a collection of One Direction licensed products for its Pop Grrl brand, featuring trendy fashion accessories.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

i-Star Entertainment to Produce Novelty Line for One Direction

i-Star Entertainment has entered into an agreement with Global Merchandising Services, which represents the worldwide merchandising rights for 1D/ One Direction. i-Star will produce a line of plush, pillow, and light up novelties that will be available at major retailers in the U.S. starting this fall, as well as select retailers around the globe.

i-Star Entertainment’s plush items will range from pillows to stuffed animals Various types of pillows displaying each of the five members of One Direction will also be part of the plush line, along with pillows with images of the boy band as a whole. Rounding out the plush line will be Photo Real pillows that feature pictures of the band members and the group. In addition, the light-up toy line will include items like One Direction FyrFlyz, the precision balanced toy designed to spin on its axis while creating a light show.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

One Direction Visits Hasbro at Licensing Expo

The music sensation One Direction stopped by the Hasbro booth at the Licensing Expo in Las Vegas to play with some of the hottest toys and gear from Hasbro, including G.I. Joe, Transformers, and more. This fall, Hasbro will produce a line of toys, dolls and games, based on the band.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.