COMMENTARY: Everyone Has One, But I Want Mine to be Unique

Last Friday marked my niece Courtney’s eighth birthday, and what was she hoping for most? An iPod. Now, in my opinion, an 8-year-old doesn’t have much business with an iPod, but kids today are getting into electronics at a much younger age. Though part of Courtney’s argument for “needing” an iPod was, “everyone has one except for me,” the first thing she did when she got it was personalize it. Before even putting a song on it, she slapped a peace-sign sticker right on the back of it—10 minutes out of the box (hence why 8-year-olds probably shouldn’t have iPods). But, this was her way of making it her own.

For parents buying their children expensive devices such as smartphones, iPods, or even portable gaming devices like the Nintendo 3DS or the PS Vita, there are some awesome products on the market that will allow kids to dazzle and personalize their devices without placing a never-gonna-come-off, gooey-backed sticker on said device.

Plugy

Plugy, from Hashy, is a universal 3.5mm plug that fits snuggly into all standard headphone jacks. Plugys come in more than 40 different styles, including zoo animals, robots, and glow-in-the-dark options. Plugy has something for everyone, including a rainbow, Eiffel Tower, and an apple stem, and allows kids to  take their smart device to a more personal level in a not-so-permanent way. Plugys are made of rubber and will not break when inserted into the headphone jack. They even protect the device from rain, dust, and sand when earphones are not plugged in. Plugys are available on amazon.com and from Hanging Mobile Gallery. For more information on Plugys, email plugyUSA@gmail.com. [Read more...]

The Wish Factory Signs Deal with One Direction

The Wish Factory, Inc., has been named a licensee for boy band One Direction, through a strategic licensing agreement with Global Merchandising Services.

The Wish Factory will manufacture a broad offering of One Direction licensed novelties and accessories with initial rollout in September, all within an affordable price range. The licensing deal includes fashionable wristbands, 3D clip-ons, key chains, dog tags, and dioramas. The Wish Factory will also produce a collection of One Direction licensed products for its Pop Grrl brand, featuring trendy fashion accessories.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

i-Star Entertainment to Produce Novelty Line for One Direction

i-Star Entertainment has entered into an agreement with Global Merchandising Services, which represents the worldwide merchandising rights for 1D/ One Direction. i-Star will produce a line of plush, pillow, and light up novelties that will be available at major retailers in the U.S. starting this fall, as well as select retailers around the globe.

i-Star Entertainment’s plush items will range from pillows to stuffed animals Various types of pillows displaying each of the five members of One Direction will also be part of the plush line, along with pillows with images of the boy band as a whole. Rounding out the plush line will be Photo Real pillows that feature pictures of the band members and the group. In addition, the light-up toy line will include items like One Direction FyrFlyz, the precision balanced toy designed to spin on its axis while creating a light show.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

One Direction Visits Hasbro at Licensing Expo

The music sensation One Direction stopped by the Hasbro booth at the Licensing Expo in Las Vegas to play with some of the hottest toys and gear from Hasbro, including G.I. Joe, Transformers, and more. This fall, Hasbro will produce a line of toys, dolls and games, based on the band.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.