Little Tikes Promotes Early Learning, Interaction with New Website, Tagline

LittleTikesThe website for MGA Entertainment‘s brand Little Tikes has been redesigned to feature more content for customers. The brand has also rolled out a new tagline, “The Wonder of Little Tikes,” referencing the moments that connect parents and their children.

The refresh adds new and extended content that reinforces littletikes.com as a destination not only for the largest assortment of Little Tikes products, but also as the go-to resource for insights and tools related to early engagement in childhood development. The updates, stemming from feedback from Little Tikes customers online, provide a more interactive, complete experience.

Now there is an easier check out process and additional functionality to make shopping more efficient; educational and entertainment content, including online games, coloring pages, and an animated webisode series; an incorporated ratings and reviews system to collect feedback and engage customers; and posts from leading childhood development experts to inform parents of key trends.

COMMENTARY: PlayStation 4, Early Games Have Something for Everyone

I am, at best, a casual video gamer. I played a lot of Nintendo and Sega when I was younger, but I haven’t been an active video game consumer since the PlayStation 2. Still, I like to keep up on what’s current, even if all the latest controllers vex me with their myriad of buttons, and what really interests me is whether I can download every game from my childhood. So when I was offered a chance to preview the upcoming PlayStation 4 (PS4) from Sony Computer Entertainment, Inc. (Sony), along with some games that will accompany the launch, I went after it the way Sega’s Altered Beast would have gone after a shiny blue orb released by the death of a two-headed white wolf – in other words, like it was pretty darned important.

PS4 for commentaryAbout the hardware: Along with the PS4 console looking more squared-off than its predecessor, changes have been made to the DualShock controllers that are intended to improve game play. The thumbsticks, for example, are more comfortable, and the trigger buttons are curved to accompany the index fingers better. More radical changes are the addition of a small touchpad—it’s utilized significantly in Sony’s Killzone: Shadow Fall game, which I demoed, but more on that later—and a Share button that allows players to send in-game images to social media sites including Twitter, Twitch, and Facebook.

Other hardware additions include a PlayStation Camera, which works in tandem with the DualShock controllers to let users interact with certain games by simply moving their controllers through the air. (More technical specifics on the PS4 can be found here.) [Read more...]

New Pokémon TCG Includes Online Component

The release of Pokémon TCG: Black & White-Emerging Powers, coming this August, will mark a new era in the Pokémon Trading Card Game. This expansion is the first to give players full access to theme decks and booster packs in the new player-versus-player Pokémon Trading Card Game Online. Pokémon players can simply log onto the website and have the ability to battle with players from all over the world.

The decks also allow players to build customized decks for online battle with virtual cards unlocked by special in-pack codes. The expansion features only Unova-region Pokémon characters, as well as 90 cards, including brand-new Item cards to revitalize each deck. This world contains 25 never-before-seen Pokémon, including the debut of the Legendary Trio of Cobalion, Terrakion, and Virizion.

The two Black & White-Emerging Powers theme decks hit major retail stores nationwide on August 17, and will feature a foil card. The four booster pack designs, debuting in stores August 31, feature new Pokémon Tornadus, Cobalion, Braviary, and Darmanitan, with each booster pack also including one foil card.

[Read more...]

Hasbro and Jagex to Create New Transformers Online Game

Hasbro, Inc. has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the Transformers brand. Under the agreement, the two companies are slated to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand, and Australia.

Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world, with a dedicated global user base of millions playing its more than 40 online games.