Online Acquisition of Video Games Growing in Canada

According to a new report by The NPD Group, “Video Game Acquisition in Canada,” Canadian gamers are slowly shifting towards digital properties and away from traditional, packaged video games. The study polled 4,006 gamers across Canada, ranging from age 13-54, between September 2010 and February 2011.

According to the report, an estimated $84 million were spent on games through digital downloads. Sixty-five (65) percent of games were purchased via physical retail outlet.

Still, the study showed that some gamers are reluctant to buy through a digital download—88 and 81 percent of console and portable gamers, respectively, chose to purchase physical copies of games. Additionally, PC and Mac gamers totaled 20 percent of those who reported they have acquired at least one game via a social networking channel.

Of those who prefer to buy a physical copy, 58 percent say it’s because they just like having a physical copy, while 35 percent say they like going to the store because it has other things they need. The report also analyzed traditional gamers and the growing amount of gamers that are emerging from the smartphone and tablet markets.