China Toy Fair

Cyber Monday Online Shopping Extends Four Days After the Big Day

More than 130 million Americans participated in Cyber Monday this year. Cyber Monday sales reached a record $2 billion, a 20 percent increase since last year. Although Cyber Monday focuses on one day, the other four days this week continue to be peak online shopping days. Check out the infographic below, presented by Blue Fountain Media, for more information. [Read more...]

New Online Source for Wooden Toys, Games, Furniture Launches

A new e-commerce website selling handcrafted wooden toys, games, and furniture has launched at

The new online store is owned and operated by Texas-based Internet company Mort’s Mart LLC. Toys and games include rocking horses, building blocks, jigsaw puzzles, wagons, and more.

All of the furniture pieces found at have an innovative design and sturdy wooden construction. Select pieces can accommodate adults as well.

All products at contain extensive descriptions including dimensions, colors, weight limitations, and age limitations to ensure the customer is selecting the appropriate gift or product for their home.

For more information on this new online children’s store, visit

The Toy Book’s Toy Report 01/05/10


Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.

Mattel Launches New Online Shopping Website


Mattel has premiered a new website that allows shoppers to buy its products directly. features over 40 of the company’s brands including Matchbox, Polly Pocket, and High School Musical. Visitors to the website can shop by age, gender, brand, category, and play pattern to find a desirable product. The website also has links to social networking sites such as Facebook, Twitter, and MySpace, allowing customers to invite friends and family to the website in order to shop together or to share their findings.  The website also allows visitors to “watch others shop” by displaying the most viewed products, which update every 15 seconds.  Check out the new website here.