Toys “R” Us Becomes Destination: Star Wars, Kicking Off Year-Long Celebration

TRU Destination Star Wars logoToys “R” Us stores worldwide, as well as toysrus.com, are set for a year-long celebration in honor of the Star Wars saga. Beginning on May 3 in the U.S., Star Wars Day events will take place at all Toys “R” Us locations across the country. Young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways, and more.

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GUEST OP-ED: Is That a Squirt Gun in Your Pocket, or Are You Just Displaying Your Deep Human Need to Play?

by Matthew Lawrence, strategist, Fresh Squeezed Ideas

FreshSqueezedPlay2As a 42-year-old dad to two young boys, I get excited when they ask for toys bearing the same franchises I loved as a child during the 70’s and 80’s (It seems to be superhero everything, these days!). Providing them these experiences reminds me that I still have some youthful zeal and enthusiasm, which is a great asset in my role as a cultural strategist who works day-to-day at loftier, more adult-natured stuff. But it also reminds me that they are able to enjoy the richest play experiences possible, through tried and true brands that have endured the test of time. [Read more...]

10 Board Games You Shouldn’t Miss Before Stepping to Adulthood

by Pam Johnson

The great journey of adulthood will happen to us all. However, before you get there, it’s time to enjoy these fun and amusing board games.

Candy Land

Don’t even try to get to adulthood without playing Candy Land! This amusing game has been entertaining children of all ages for decades and decades, and you simply cannot miss it.

Monopoly Jr.

While one of the games can still take hours to complete, Monopoly Jr. is more suitable for a younger crowd than the standard version. Youngsters can certainly learn some basic counting skills while having a lot of fun.

Real Monopoly

Before making that final leap into the world of adults, it’s time to get out the board and play some real Monopoly. You’ll get a chance to see what it’s like to own some real estate and handle some seriously large amounts of money in your own hands! [Read more...]