Edge Brands Ltd. entered a licensing deal with Moose Toys to create a line of swim products based on Shopkins. The company will introduce eight new products featuring Shopkins characters, including swim goggles, diving rings, dive discs, splash balls, and dive sticks. Debuting next spring, these new products will be targeted towards ages six and up. [Read more...]
FunAir has created a new line of new inflatable water slides and games for consumer and commercial markets. A leader in premium sealed air inflatable yacht toys, FunAir is now looking to provide for families, resorts, festival owners, camps, and schools.
The new line includes the portable Gaga Ball Pit, which allows its version of Dodge Ball to go with its players; the 15-foot Dock Slide; and the giant FunAir Super Sweet Slide, which is a slippery slide taken to extremes.
The company’s sealed air inflatables are made with commercial-grade 28 oz. PVC materials with UV protection, and all FunAir products include an electric pump, which makes inflation quick and easy. After inflation, the pump stows safely away during play.
Yes, yes, I know that summer actually starts next month. But for all intents and purposes, Memorial Day weekend is the unofficial start of summer, and for the next three months, we’ll be cramming in as many cookouts, camping trips, beach days, and family get-togethers as we can. Kids have already started the countdown to the end of the school year, and after the long, harsh winter we had here in the northeast this year, they’re ready to get out and make the most of their summer vacation. Here are some great outdoor toys that will make it a summer to remember:
The Slip ‘n Slide Wave Rider, from Wham-O, is an obvious go-to for a hot summer day. This 16-foot slide is a classic way for kids ages 5 to 12 to cool off and have hours of fun. Hydro-glide technology creates water beads on the surface, giving kids a fast ride, and the included boogie board gives an even smoother time as kids slide alongside the water bumper and into the splash pool. The bumper also continuously sprays water, guaranteeing a cool, wet ride. [Read more...]
According to data from The NPD Group Inc., U.S. dollar sales of toys increased 3 percent in the four weeks leading up to Easter, compared to the four weeks preceding Easter of last year. Easter toy sales got a boost from the warmer weather provided by the holiday occurring three weeks earlier than last year. This was also evident in the strong growth performance of outdoor and sports toys in the four weeks leading up to Easter.
Comparing the pre-Easter period of March 23 to April 19 against March 3 to 30 last year, U.S. toy sales declined by 1 percent, but enjoyed 3 percent year-to-date dollar gains through the holiday.
Measured in dollar sales, the top toy growth segments were: outdoor & sports toys, with 20 percent growth; building sets, with 10 percent growth; and arts & crafts, with 10 percent growth.
The Toy Insider has released its spring edition online at ToyInsider.com. Featuring six categories of spring and summer toys, the Toy Insider assists gift givers in selecting the best toys for the outdoor and travel season.
“After playing with and testing hundreds of toys, we created a list that is jam-packed with play value and includes something for everyone,” says Laurie Schacht, Toy Insider Mom. She reminds parents and gift givers to look for toys that provide active play or engaging play that will last for hours, and that will help kids “shut down” their devices and enjoy the great outdoors.
The six categories offer products for boys and girls of all ages, and include outdoor toys, water toys, travel toys and games, physical/active toys, nature and educational toys, and entertainment toys.
These days, it’s pretty crucial for toy companies to be as innovative as possible. But sometimes, providing kids with a new take on an old-school toy or game is just as effective. Sure, kids are ridiculously interested in tablets, iPhones, and computers, but when it comes to play the rules haven’t changed all that much. Although kids are now growing up in the “digital age,” they are always going to love running, jumping, laughing, and exerting energy in a physical way.
Toys such as pogo sticks, Skip-Its (my favorite), and sidewalk chalk were staples throughout my childhood, and contrary to those who believe kids are actually digital robots, they remain favorites for children growing up now, too.
I never got around to mastering the pogo stick, but this bouncing device still remains a popular activity for kids of all ages. The Kidoozie Pogo Jumper from International Playthings offers kids a lot of hop, but enhances the fun by adding a built-in speaker that squeaks with every bounce. [Read more...]