COMMENTARY: Different Licensees Mean Different Toy Takes on Pac-Man

Quite a few companies are taking on Pac-Man, the character featured in the classic arcade game by Namco. It’s easy to see why, as Pac-Man is the most popular video game of all time, not to mention a global icon that inspired a slew of merchandise during the ’80s. One current toy licensee is Paladone, whose recent Pac-centric products have included the radio-controlled PAC-MAN Racers Set, a plush doll, a candy dispenser, and much more. These toys are based around the basic character design: a yellow spheroid with a missing wedge for a mouth. Other than having eyes (shaped like small Pac-Men) and a handy third dimension, he doesn’t look all that different from Pac-Man in the original game.

Paladone Pac-Man and Ghost

Pac-Man original game

I passed on the candy dispenser (it still being swimsuit season), but as for the Pac-Man Racer, it is great fun on smooth surfaces. You control Pac-Man using a remote cleverly styled like an arcade joystick. There is a bit of a learning curve: For example, in order to get Pac-Man to turn, you have to move him forward or backward, and then bank hard left or right after he picks up some speed. Meanwhile, moving him out of certain tight spaces is not so dissimilar from parallel parking with a car (which is potentially good news for adults who need the practice). [Read more...]

Bandai America Celebrates 20 Years of Power Rangers at Comic-Con

powerrangerAt this year’s San Diego Comic-Con, Bandai America Inc. will offer limited edition products (while supplies last) and a host of activities. To celebrate the 20th Anniversary of Power Rangers, Bandai will offer three limited edition products, including a Power Rangers Limited Edition Legacy Power Morpher, a Power Rangers Limited Edition Gosei Morpher, and a Power Rangers Limited Edition Green Dragon Ranger. The original Green Power Ranger, Jason David Frank, will also appear for autograph signings.

Bandai will also offer a Pac-Man and the Ghostly Adventures Pac is Back-Avi Arad Limited Edition Figure, as well as unveil the full line of new Godzilla products. Bandai has planned Power Rangers and Pac-Man appearances daily, as well as free card giveaways, and an autograph signing from Pac-Man producer Avi Arad.

 

 

COMMENTARY: Spanning Generations: Modern Takes on Classic Brands

Nostalgia is a growing trend in the toy and licensing industry, but recently many classic brands have been given a modern reboot. The modernized take on classic brands offer fun for consumers both young and old, spanning generations and providing licensees with multiple new opportunities. Today, some modernized takes on old favorites live along side their predecessors.

PlaymatesToys.BasicMutagenOozeTeenage Mutant Ninja Turtles (TMNT), for example, launched in the 1980s. A huge, revolutionary boys’ property, the brand was given a reboot last year when a new TMNT animated series launched in September on Nickelodeon. The brand has seen massive success in the toy industry, with partners including Playmates Toys with a full line of figures and play sets, bubbles and water toys from Little Kids, and awesome electronics from Sakar International, including adorable TMNT earbuds. In addition to producing toys based on the new animated series, Playmates Toys also offers a classic collection including all four turtles, which reflects the look of the characters in the original series. [Read more...]

41 Entertainment Signs Licensing Agents for Pac-Man and the Ghostly Adventures

41 Entertainment has appointed new licensing and merchandising agents in Latin markets including Spain and Portugal, Mexico, Brazil, and Latin and Central America for the Pac-Man and the Ghostly Adventures TV series slated to begin broadcast next fall and spring 2014.

BRB Internacional will handle all licensing and merchandising activity in Spain and Portugal; Tycoon Enterprises is charged with Mexico; Redibra Licensing will manage in Brazil; and Televix will oversee all activities in Costa Rica, El Salvador, Honduras, Nicaragua, Panama, Columbia, Dominican Republic, Venezuela, Peru, Chile, Uruguay, Paraguay, Argentina, and Bolivia.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.