China Toy Fair


SMC Entertainment Group, Inc. Signs New Licensees For The Jungle Book

SMC Entertainment Group, Inc., an entertainment and brand management company and sister company to global consumer products manufacturer Sun-Mate Corporation, has finalized licensing agreements in the U.S. for the new high-definition television series, The Jungle Book, scheduled to debut on June 11 on Disney XD.

SMC has signed a slate of new U.S. licensees, including Phase 4 Films as the property’s home entertainment and Digital distribution partner; Isaac Morris as its master apparel partner; Komar for children’s sleepwear; Insights Editions for Young Readers Book series; Seasons USA for Halloween costumes; Nanco-Nancy Sales, Inc., for amusement plush and novelties; Pacific Play Tents for children’s play tents; Barnes & Noble for e-books; United States Playing Card Company for customized playing cards; and My Idol Pops for figural lollypops.

SMC acquired all North American Home Entertainment, Licensing and Merchandising rights, and Promotional rights for The Jungle Book CGI-animated television series, plus the one-hour tele-film from DQEI, the producers and rights holders of the series. SMC has also acquired The Jungle Book toy rights for Benelux, Australia, and New Zealand, along with licensing and merchandising rights for South Africa. SMC will be representing The Jungle Book at Licensing Show, at booth 3268, and is seeking partnerships to develop a comprehensive consumer products’ campaign across categories including toy, ELA’s, publishing, games and puzzles, gaming/interactive, apparel, footwear, accessories, back to school, party goods, food and beverage, arts and crafts, home furnishings, and more.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Dinosaur Train Licensees Total 23 With New Additions

The Jim Henson Company has signed new licensees for Dinosaur Train, bringing the number of licensing partners to 23 in the U.S. Most recently to sign for Dinosaur Train are DecoPac for cake toppers; Anagram for balloons; Cranston for fabric; Kidz World, Inc. for upholstered furniture; Pacific Play Tents for tents, slumber bags, and folding animal chairs; Publications International for sound books and look and find books; and VM Global Manufacturing for scooters, skates, and bikes.

Dinosaur Train merchandise will begin to hit retail stores later this summer with a full assortment of products available for the holiday season.

Second Annual “Stuff-a-Thon” to Take Place This Friday

This Friday, from 10 a.m. to 2 p.m., members of the toy industry will join forces with the Toy Industry Foundation and the My Stuff Bags Foundation to fill approximately 5,000 duffel bags with toys, toiletries, and handmade items. The “Do Good Stuff-a-Thon” bags will be distributed to shelters and foster care agencies across the United States.

Representatives from across the toy and children’s entertainment industries will include employees from Disney, Educational Insights, JAKKS Pacific, Pacific Play Tents, and more. Other companies, such as Hasbro, iToys, and Schoenhut Piano Company, have provided product for the bags.

[Read more...]