The Jim Henson Company has announced a partnership with Mindshapes, a leading kids’ mobile learning company. Under the deal, Mindshapes will create appisodes based on The Jim Henson Company’s current preschool series Sid the Science Kid and Pajanimals as well as content for new Henson properties that will be announced later this year. These appisodes will feature stories, games, and learn and play activities, as well as animated video and music content for a fun kid-friendly experience.
The first product, Sid the Science Kid’s Slide to the Side Appisode, will be available beginning in April, following the premiere of the new feature Sid the Science Kid: The Movie, premiering on PBS KIDS on March 25 (check local listings), and will coincide with the release of the movie on DVD and in iTunes. Later in the year will see the release of an appisode featuring the Pajanimals, the musical series that airs every night on 24-hour preschool channel Sprout and on the NBC Kids weekend block.
The Jim Henson Company has extended its licensing agreement with Tomy International, naming the company the global master toy licensee for its Pajanimals brand. Tomy International was initially appointed U.S. master toy licensing partner in October 2011.
