COMMENTARY: Different Licensees Mean Different Toy Takes on Pac-Man

Quite a few companies are taking on Pac-Man, the character featured in the classic arcade game by Namco. It’s easy to see why, as Pac-Man is the most popular video game of all time, not to mention a global icon that inspired a slew of merchandise during the ’80s. One current toy licensee is Paladone, whose recent Pac-centric products have included the radio-controlled PAC-MAN Racers Set, a plush doll, a candy dispenser, and much more. These toys are based around the basic character design: a yellow spheroid with a missing wedge for a mouth. Other than having eyes (shaped like small Pac-Men) and a handy third dimension, he doesn’t look all that different from Pac-Man in the original game.

Paladone Pac-Man and Ghost

Pac-Man original game

I passed on the candy dispenser (it still being swimsuit season), but as for the Pac-Man Racer, it is great fun on smooth surfaces. You control Pac-Man using a remote cleverly styled like an arcade joystick. There is a bit of a learning curve: For example, in order to get Pac-Man to turn, you have to move him forward or backward, and then bank hard left or right after he picks up some speed. Meanwhile, moving him out of certain tight spaces is not so dissimilar from parallel parking with a car (which is potentially good news for adults who need the practice). [Read more...]