As ITV Studios Global Entertainment (ITVS GE) gears up for the 50th anniversary of the TV series, Thunderbirds, in September, the licensor today unveiled details of toy partnerships to bolster the brand’s classic licensing program. ITVS GE is working with its partners to launch new lines of limited edition products targeting collectors and fans of the original series.
According to The NPD Group, sales of World Cup-themed toys have been growing since the start of the year, as fever for the event starts to take hold across the UK. One toy out of every nine sold, or over 9.1 million toys, have been linked to the competition.
More than one quarter, or 27 percent, of all toys sold in the week commencing May 11 were related to the tournament, with the best-selling toy that week being Panini’s World Cup Brazil Official sticker album. Two other items in the top 15 directly linked to the competition were also collectibles: Panini’s World Cup Blister pack of 50 stickers and Topps Match Attax England trading cards. [Read more...]
Italian producer, distributor, and licensor Rainbow has partnered with Mattel for toy rights to its new girls’ property and animated television series Mia and me.
The television series was developed and co-produced by Lucky Punch, Rainbow, March Entertainment, and ZDF and is jointly distributed worldwide by m4e and Rainbow. The show is a hybrid of live action and CGI animation aimed primarily at girls ages 5-8. More than 50 territories globally will launch the first season of 23-minute episodes this year.
In this fantasy adventure, twelve-year-old Mia finds herself hurled into the mystical world of Centopia, where she becomes an animated fairytale elf. Meanwhile, she is trying to fit in at her new school in her real life. A licensing program is underway for the property with a number of international licensing partners, including Panini, Unilever Germany, Belltex, Clementoni, Schmidt Spiele, and Egmont. Consumer products will be available this summer.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.
Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.