Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Spin Master Is Revving Up for Monster Trucks

MonsterTrucks.logoParamount Licensing has agreed to a master toy license deal with Spin Master Ltd. for next summer’s film Monster Trucks. It marks the first licensee partnership in support of the live action film, which is based on an original concept by Paramount and directed by Chris Wedge.

Spin Master will develop an extensive line up of vehicle-based products that will launch alongside the film.

“This line will be a major presence at retail and a cornerstone of our licensing program across all major categories,” said LeeAnne Stables, president of consumer products and head of Paramount’s marketing partnerships.

Cybertron Monday Kicks Off Transformers: Age of Extinction Toy Line

CybertronMonday.TransformerspanelToday isn’t just any old Monday, but Cybertron Monday, a global event tied to the upcoming blockbuster, Transformers: Age of Extinction from Paramount Pictures. Cybertron Monday marks the launch of an all-new action figure line from Hasbro Inc., as well as licensed products based on the feature film, through participating online retailers including Amazon, Target, Toys “R” Us, Walmart, and Kmart. Fans can visit www.CybertronMonday.com for more information on where products will be available.

Hasbro’s Transformers Official Movie App, available now for download on iTunes and Google Play, features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly app “missions.” Fans can also view exclusive Transformers: Age of Extinction cast interviews. As the film’s release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability for users to build their own Transformers Construct-bot figure.

Hasbro Showcases Pop-Culture Brands at Comic-Con

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Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including TransformersMy Little PonyKre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star WarsMarvelStar Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more.

Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps. [Read more...]

Playmates Appoints Distribution Partners for New TMNT Toy Line

Playmates Toys, Inc., has appointed marketing and distribution partners across a number of international markets for toys inspired by Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles. Currently in production, the show is set to premiere next fall, followed by the theatrical release from Paramount Pictures. The all-new Teenage Mutant Ninja Turtles toy line by Playmates is scheduled to launch next fall in the U.S. and Canada, to coincide with the series premiere. The line will be available in most international markets in 2013.

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TMNT Producer Granted Cabbage Patch Kids Movie Rights

Original Appalachian Artworks, Inc. (OAA), the owner of the Cabbage Patch Kids property, has granted CWA Carlin West Agency and film and television producer Galen Walker the rights to create an animated television special based on the Cabbage Patch Kids. Walker is most noted for producing the animated Teenage Mutant Ninja Turtles movie and for being the producer of the next live-action TMNT feature with Paramount.

Iron Man Duo to Write Script for Teenage Mutant Ninja Turtles Movie

According to The Hollywood Reporter, Art Marcum and Matt Holloway (Iron Man, Punisher: War Zone) have signed on to write the script for the new feature film for Teenage Mutant Ninja Turtles. The film is being produced by Platinum Dunes for Paramount. The studio hopes to pick a director and be in production next year, writes THR.

Hasbro Revs Up Its Licensing Programs

The Entertainment & Licensing (E&L) division of Hasbro, Inc. has announced a slate of licensing programs to support its brands, including Transformers, Nerf, Littlest Pet Shop, My Little Pony, Monopoly, and Playskool.

Hasbro, in association with DreamWorks Pictures and Paramount Pictures, will debut Transformers 3 on July 1, 2011. The company’s licensees for the Transformers brand include comic books from IDW (U.S.), digital games from Activision (worldwide), and more.

Hasbro is also teaming up with Universal Pictures to bring Stretch Armstrong and Battleship to the big screen in summer 2012. Universal will also produce films based on Hasbro’s Monopoly, Candy Land, and Ouija. Theater release dates have not been announced.

Hasbro recently reached an agreement with The Sports Licensed Division of the adidas Group for a NERF-inspired apparel and footwear line (deal is still subject to the companies negotiating and has yet to be signed into a binding license agreement). Additionally, Electronic Arts has signed on for NERF digital gaming (worldwide), SDI Technologies has inked a deal for NERF electronics (U.S.), and Performance Design Products will create NERF digital gaming hardware accessories (worldwide).

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The Toy Book’s Toy Report 12/14/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/14/09.

To view click here.