Party City and Warner Bros. Consumer Products extended their portfolio licensing partnership to develop and market a full range of costumes and costume accessories that will be available for Halloween. Warner Bros. properties, such as The Wizard of Oz, Harry Potter, and Scooby Doo, will be available at Party City and Halloween City retail locations. Next year, Party City will also offer a range of costumes and accessories of DC Comic Super Heroes including Batman, Superman, and Wonder Woman.
As reported by the Toy Industry Association (TIA), speakers at this year’s Fall Toy Preview include Mark Cuban, the Dallas Mavericks owner and billionaire investor from the hit TV show, Shark Tank. He will deliver his address at the Women in Toys Empowerment Day, a mentoring and networking event for female business owners taking place on October 5, the day before Fall Toy Preview officially opens its doors.
Not a Hoax! Not a Dream! Marvel Launches Month-Long National Celebration: Marvel Super Hero September!
Disney Consumer Products and Marvel have teamed up for Marvel Super Hero September, a national multi-platform campaign that encourages the public to, “power up like a Marvel super hero.” This month-long celebration features retail partnerships, licensing partners, advertising, and online activations. The strategy is on behalf of the Marvel brand, as both Marvel and its characters celebrate 75 years of history.
“This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.
The central hub for Marvel Super Hero September is a new online portal, superheroseptember.marvel.com, which houses content and activities, including a national photo sweepstakes contest supported by select national retailers. Marvel is also re-launching marvelkids.com with additional content. [Read more...]
Toy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.
To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.
“We are very proud and honored to receive this distinction and thankful to be selected to receive this impressive award from one of the top retailers in the Halloween industry,” said Howard Beige, executive vice president of Rubie’s.
Rubie’s also won the 2010 award for Best Humor Costume, for its Mario costume.
Mattel has added a new property to its portfolio of brands, Monster High. The property follows hip teenagers, who are also the descendants of the world’s most famous monsters, as they brave the ups and downs of high school.
The characters include Frankie Stein, the daughter of Frankenstein; Draculaura, the daughter of Count Dracula; Clawdeen Wolf, the daughter of The Werewolf; Lagoona Blue, the daughter of The Sea Monster; Cleo de Nile, the daughter of The Mummy; and Deuce Gorgon, the son of Medusa.
Websiodes have already premiered at www.monsterhigh.com, the property’s website. Mattel has signed an array of licensees to support the brand, including those in the categories of party/costumes, apparel, accessories, footwear, publishing, and toys.