Paul Frank’s Julius Joins the Macy’s Thanksgiving Day Parade

The Macy’s Thanksgiving Parade is about to start monkey-ing around! Paul Frank’s Julius will premiere as a larger-than-life character balloon during Macy’s upcoming annual holiday event.

With help from Macy’s Parade Studio and Paul Frank Industries, Julius will transform into a giant helium balloon measuring more than 40 feet tall. Around 3.5 million spectators at the parade will see firsthand Julius’s inaugural flight, while an additional 50 million viewers nationwide will watch it on television.

Following his flying debut, Julius will star in his own seasonal animated special about the true meaning of Christmas. Julius fans that can’t wait for the parade can keep busy with interactive experiences at Paul Frank online.

Saban’s Samurai Power Rangers will also return to the parade and will escort the giant Earth balloon. The 2011 Macy’s Thanksgiving Parade will air on Thursday, November 24 on NBC, from 9 a.m. to 12 p.m in all time zones.


Saban Acquires Paul Frank Industries

Saban Capital Group, Inc. has acquired Paul Frank Industries (PFI) including all company assets, intellectual property, and its portfolio of more than 150 characters. The acquisition marks the second for Saban Capital Group; the company acquired the Power Rangers franchise in May.

Saban Brands, an affiliate of Saban Capital Group, Inc., will manage PFI’s business strategy, while creative operations will remain based in PFI’s current headquarters in Costa Mesa, Calif. Saban Brands plans to support the Paul Frank brand with new content and media strategies. The property will be showcased at Brand Licensing Europe, to be held September 28-30 in London.