The Leading Trade Publication for the Toy Industry
Paula Bernstein has joined Child’s Play Communications’ social media division as a social media specialist.
Child’s Play specializes in connecting companies with moms through traditional public relations, social media, word-of-mouth communications, and online marketing. [Read more...]
May 22, 2013 By Ali Mierzejewski Leave a Comment
Hatter Fans nationwide will soon be able to role-play as Matt Hatter. ITV Studios Global Entertainment (ITVS GE) has appointed fashion licensee VMC Accessories to produce a range of Matt Hatter Chronicles dress-up and fashion accessories for the UK market. The dress-up collection will include the Matt Hatter hero costume inspired by the dimension-hopping gear [...]
May 22, 2013 By Ali Mierzejewski Leave a Comment
Toys inspired by the highly anticipated 3-D, CG-animated, comedy-adventure film Despicable Me 2, from Universal Pictures and Illumination Entertainment, have made their debut at Toys “R” Us stores nationwide and online at Toysrus.com. Through May, Toys “R” Us is the only U.S. retailer to offer an all-new line of toys based on the movie, making it the ultimate Despicable Me 2 destination. Fans eager [...]
May 21, 2013 By Ali Mierzejewski Leave a Comment
Tek Recon will be available for demonstration and sampling by fans and consumers for the first time at the Electronic Entertainment Expo (E3) in Los Angeles from June 11-13. E3 will immediately follow a crowd-funding campaign hosted on Kickstarter that began May 9. The response to Tek Recon from gamers, tech enthusiasts, and blaster fans has [...]
May 18, 2013 By Loren Moreno Leave a Comment
Building on the success of its Batman: Arkham City and Injustice: Gods Among Us action figure lines, DC Collectibles has announced two, all-new product lines based on upcoming Warner Bros. Interactive games Infinite Crisis and Batman: Arkham Origins. This marks DC Collectibles’ first depiction of characters from Inifinite Crisis, which begins with the Nightmare Batman [...]
May 17, 2013 By Ali Mierzejewski Leave a Comment
Disney Consumer Products unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities, and stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc., the new gowns combine classical styling with elements of fantasy and magic to [...]
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