HoliDAY of Play 2015

ChizComm Ltd. Adds Richard Gawlas as Public Relations and Marketing Manager

richardgawlas_picRichard Gawlas has joined ChizComm Ltd. as its public relations and marketing manager. He brings more than seven years of experience to ChizComm, as well as a successful track record of driving brand awareness and growth through strategic marketing and storytelling.

[Read more...]

Spin Master Reports Second Quarter Financial Results

spin masterSpin Master Corp. has announced its financial results for the second quarter and six months ended June 30. Subsequent to the end of the second quarter, the company completed its initial public offering of approximately 12.2 million subordinate voting shares for total gross proceeds of approximately C$220 million. The comparative financial results reflect Spin Master as a private company, prepared to conform to the company’s go-forward financial reporting standards as a public company.

[Read more...]

NPD Projects U.S. Toy Industry to Grow 6.2 Percent This Year

NPDGrouplogoAccording to The NPD Group, U.S. toy industry sales will grow 6.2 percent, or just over $1 billion, for full-year 2015. The forecast is based on the positive mid-year sales performance of the industry, which grew by 6.5 percent, or about $400 million, through July 4.

[Read more...]

LeapFrog Unveils LeapFrog Imagicard, a Digital and Physical Learning Experience for Kids, and New LeapPad Platinum

LeapFrog Imagicard Product ImageLeapFrog Enterprises Inc. today unveiled the new LeapFrog Imagicard, a digital and physical learning experience for kids that brings characters to life with the snap of a picture from more than 30 included interactive collectible cards. With LeapFrog Imagicard, LeapFrog digital learning games are enhanced by physical interactive cards featuring licensed characters mixed with educational content, extending play beyond traditional tablet gaming.

[Read more...]

Delta Children Adds New Paw Patrol Products

May29.PawPatrolDelta Children has created Paw Patrol Bedroom Sets based on the popular Nick Jr. television show. All of the products are available now for purchase.

The line includes the Paw Patrol Plastic 3-D Toddler Bed, which has a steel and plastic frame, sleep rails, and 3-D graphics at the footboard; the Paw Patrol Multi-Bin Toy Organizer, which features nine uniquely sized fabric buns supported by a sturdy wood frame; the Paw Patrol Upholstered Chair; and a table and chair set with storage, which features colorful graphics, a spacious tabletop, and built-in storage.

Rubie’s Introduces Paw Patrol Costume Collection

rubielogoRubie’s Costume Co. Inc., under license with Nickelodeon, is launching official costumes for Paw Patrol. Available in child sizes toddler and small, the Paw Patrol Costume Collection includes the heroic pups Marshall, Chase, and Skye. In addition, the collection is available for pets.

Paw Patrol is a CG, action-adventure series that is currently the highest-selling preschool series on iTunes.

COMMENTARY: Celebrating Canada Day—Toy Style!

In case you didn’t know, this past Tuesday was the national day of Canada! Here at The Toy Book, we’re lucky enough to work with tons of awesome Canadian toy companies, and to show both our support and Canada pride, here are some of our favorite toys from great Canadian toy manufacturers:


From WowWee, we always know to expect something innovative and hi-tech, such as last year’s 32-inch-long Roboraptor. In keeping up with the robo-trend, WowWee recently rolled out MiP, a unique, dual-wheel balancing interactive robot that utilizes GestureSense technology. With MiP, kids can control the robot through a Bluetooth link to any smart device using a free app. There are fun games to play with MiP, and kids can even make it dance to songs from their iTunes library. [Read more...]

Spin Master Launches Paw Patrol Toy Line Exclusively at Toys “R” Us

PawPatrolPaw Patrol is headed to Toys “R” Us stores nationwide and online at on May 18. Developed by Spin Master Ltd., Paw Patrol is the No. 1 rated preschool series and airs weekdays on Nickelodeon. Throughout June, Toys “R” Us will be the only retailer to offer the new preschool line of plush, vehicles, figures, and more based on the TV show.

The new product range includes a number of collectible items for kids ages 3 and up.

The Action Pack Pup with Badge figure comes with a push-button transforming backpack and a kid-sized, snap-on role-play badge.

Paw Patrol Racers each include a pup or a figure molded inside that hero’s signature vehicle. [Read more...]

Nickelodeon to Launch Nick Jr. App

March17.NickJrAppThe same Nickelodeon digital team that created the Nick App has developed the new Nick Jr. App, which will launch this spring. The app is designed specifically for preschoolers and will feature educational activities, a high level of interactivity, short-form video and curriculum-based content, and full-length on-demand episodes and live streaming of Nick Jr. with authentication.

The Nick Jr. App includes the television series Dora the Explorer, Team Umizoomi, Bubble Guppies, PAW Patrol, Peter Rabbit, Wallykazam!, Go, Diego, Go!, Max & Ruby, The Fresh Beat Band, The Backyardigans, and Blues Clues.

The app will be available for the iPad at the App Store and will roll out on additional platforms in the coming months.

Spin Master Ltd. to Show Off New Innovations for Toy Fair

logo_spinmasterSpin Master Ltd. will showcase its portfolio for the upcoming year at American International Toy Fair in New York City, introducing a number of new innovations and brands including:

Flutterbye: A world of fairytale creatures comes twirling, dancing, spinning, and of course, flying into kids’ rooms. Driven by innovation, Flutterbye puts the control into girl’s hands, inviting them to unlock their fairies’ hidden potential and joy.

Ionix: These construction bricks shape-shift and change to become mini figures, action figures, weapons, gear, gadgets, and more. They also snap together with other leading construction systems.

How to Train Your Dragon 2 by Ionix: Kids can shape-shift and build their favorite dragons with new Ionix bricks, and recreate the incredible adventures of Toothless, Hiccup, and all of their friends as they battle against new foes and other threats to their homes on Berk.

Pokémon by Ionix: Ionix bricks bring favorite Pokémon characters like Pikachu, Chespin, Fennekin, Froakie, and more to life.

Maddy: Spin Master’s newest interactive doll, Maddy, is a talking, moving, “thinking” animated toy. Maddy’s glasses are a pair of high-resolution LED screens that function as her eyes, but will also play short animations, and can even be used to play mini games. Kids can download the free companion app to call and text their Maddy, play games with her, and discover some of her hidden features.

Paw Patrol: Based on a top-rated preschool series airing every weekday on Nickelodeon, this new toy line features lovable pups, cool vehicles, and magical transformations.

Zoomer Dino Boomer: This new guard dino runs around on two feet, chomping and whipping his tail. Kids can play with him in autonomous mode via the sensors in his nose, or pick up the control pod to send him on the attack. Dino also has a softer side, protecting his friends and sometimes even busting a dance move.