The Beatrix Girls Makes Its Retail Debut at Toys “R” Us Stores Nationwide

TheBeatrixGirlsThe Beatrix Girls, a new line of collectible pop-star dolls driven by original music, is set to empower and inspire young girls nationwide with its retail debut this month at Toys “R” Us stores nationwide and online at Toysrus.com. Kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop star through play.

The Beatrix Girls have already generated a huge amount of momentum securing early strategic deals with licensing partners such as Peavey Instruments, along with nine other licensing partners covering every major category, including apparel, accessories, back-to-school stationary, footwear, and more.

The Beatrix Girls collection of dolls is recommended for ages 5 and up.

The Beatrix Girls Sign New Licensees

The Beatrix GirlsWith an official launch still to come this year, The Beatrix Girls brand has already announced nine new licensing agreements after its successful introduction at the International Licensing Show. The new line of collectible pop-star dolls has expanded since its promotional agreement with Peavey Electronics to add new brand partners in the teen/tween market. Licensing deals, including apparel, bags and backpacks, accessories, back-to-school, bedding, stationery, footwear, headwear, and more, were brokered by the licensing firm AALMG.

The U.S. licensees The Beatrix Girls have recently signed include Children’s Apparel Network for branded tops, bottoms, sets, dress, and outerwear; Berkshire Fashions for branded baseball caps, fashion headwear, fleece hats, gloves, mittens, scarves, head bands, ear muffs, leg and arm warmers, socks, slipper socks, rain slickers, ponchos, and umbrellas; Hanover Group for branded necklaces, bracelets, earrings, rings, anklets, charms, headbands, barrettes, ponytail holders, hair clips, hair scarves, lanyards, coin purses, purses, zipper pulls, flashlights, key chains, backpack clips, shoelaces, novelty headbands, tiaras, wands, eye masks, brushes, sunglasses, and gift sets; Skyhigh International LLC for branded back-to-school stationery, including notebooks, memo books, portfolios, binders, planners, journals, address books, list pads, book covers, stationery sets, stickers, pens, and pencils; Jay Franco & Sons for branded bedding, bath, room décor, beach towels, beach blankets, and beach backpacks; AME for branded girls sleepwear; Playa Vista Designs for branded footwear; and Fast Forward for branded handbags, backpacks, totes, sports bags, small leather goods, cell phone cases, luggage, lunch juts, and beverage bottles.

The Beatrix Girls band members—Brayden, Ainsley, Lark, and Chantal—produce real music that kids can collect. Each pop-star has her own developed personality, making it not only possible for her to live and interact in the human world, but for kids to vicariously live the fantasy of being a pop-star through play.

Teenage Mutant Ninja Turtles Inspire Musical Instruments from Peavey Electronics

Nickelodeon and Peavey Electronics have partnered to create musical instruments and accessories inspired by the Teenage Mutant Ninja Turtles brand. The instruments feature Leonardo, Michelangelo, Raphael, Donatello, April O’Neil, and Splinter artwork.

Products include custom designed guitars, straps, and guitar picks. The instruments will be specially designed for Teenage Mutant Ninja Turtles enthusiasts, collectors, and musicians of every skill level from beginner to professional. The instruments will be available this fall at specialty and major national retailers.

 

The Beatrix Girls Partner with Peavey Electronics

beatrixgirlsThe Beatrix Girls, a new line of collectible pop star dolls driven by original music, has partnered with Peavey Electronics. As part of the agreement, the new doll line will hit center stage for the first time with their very own, customized Peavey-branded instruments.

With fully developed personalities, The Beatrix Girls band members Brayden, Ainsley, Lark, and Chantal live and interact in the human world producing real music. Kids can collect their songs, join their fan club, and vicariously live the fantasy of being a pop star through play. The Beatrix Girls songs are written and produced by a platinum-winning songwriter/producer who writes for some of the top pop stars today.