Entertainment One Family Launches “Peppa Pig Happy Mrs. Chicken” App

For the first time, preschoolers can enjoy playtime with their favorite little piggy on the go, thanks to the launch of a new digital app based on the animated television series, Peppa Pig. Entertainment One Family has launched Peppa Pig Happy Mrs. Chicken, the first Peppa Pig U.S. app, developed by P2 Games.

Inspired by some of Peppa’s favorite games, Peppa Pig Happy Mrs. Chicken features the television show’s familiar music, exciting sound effects, and six interactive activities to delight and entertain fans age 2 to 6. [Read more...]

Entertainment One Launches Peppa Pig Toy Line

Entertainment One Family launched a line of new Peppa Pig toys based on the hit animated television series, Peppa Pig. Manufactured by Fisher-Price, the new playsets, play figures, and plush dolls will be available exclusively in Toys “R” Us stores nationwide beginning this August. Sound effects, surprise features, and signature graphics provide children with a multidimensional play experience. The new toys are designed for children age 3 and up.

Playsets include Peek ‘n Surprise Playhouse, Peppa’s Schoolhouse/Treehouse Assortment, Picnic Adventure Car, and Sip ‘n Oink Tea Set. The play figures include figures of Peppa and her friends and family. The plush dolls include Hug ‘n Oink Peppa and assorted plush dolls of Peppa and her friends.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Child’s Play Communications to Manage eOne’s PR Strategy

Child’s Play Communications has added the Toronto-based international sales, licensing, and merchandising business, Entertainment One (eOne) to its client roster.

Child’s Play will publicize eOne’s, Peppa Pig, the preschool franchise recently introduced in the U.S. The show involves Peppa, a loveable, exuberant little piggy, who lives with her little brother George, Mommy Pig, and Daddy Pig. Peppa’s favorite things include playing games, dressing up, days out, and jumping in muddy puddles.

Child’s Play Communications will also handle the public relations for Team Mom and Web Mom blogger programs, to generate awareness of the tv series and DVD, books, and toys for fall 2012.

[Read more...]