Entertainment One Licensing (eOne) will be hosting Peppa Pig storytelling sessions at the Children’s Bath Literary Festival in the UK on October 3, in partnership with eOne’s master publishing partner, Ladybird Books. There will be costume character meet and greets, as well as narration of the Ladybird book, The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s Imagine with Peppa theme.
Entertainment One’s Peppa Pig is hitting the road for her first-ever U.S. theatrical tour, Peppa Pig’s Big Splash. The live stage show will visit 23 East Coast cities this November and December, including Washington D.C., Pittsburgh, and Boston. A second leg will take Peppa to additional U.S. cities next year.
Laura Zebersky (LZ): Over the past 10 years, the convergence of toys and entertainment has been unprecedented. Consumers have come to expect both online and offline experiences from their favorite brands. It’s not enough anymore to create a new toy. Stories, videos, and other content are needed to really engage kids and toy fans of all ages. This leads into another big change: If you want to reach consumers today, traditional formulas from years ago need to be augmented with strategies that include communication across multiple social platforms. Kids are engaging in new ways with different types of media; they might interact simply by sharing images and video of exciting new toys on various social channels or become avid fans and essentially create celebrities on YouTube. They want the whole experience, and the brands of tomorrow will have to provide it in accessible and innovative ways to stand out from the crowd.
Brazilian customs authorities have seized an estimated one million counterfeit Peppa Pig toys at ports across the country. The products arrived in three Brazilian ports via seven separate importers. As a result, Entertainment One Licensing, who owns the rights to the brand, is working with a Brazilian law firm to set up a notice system with customs authorities. [Read more...]
Entertainment One Licensing (eOne Licensing) has partnered with Redan Publishing Inc. for a bi-monthly publication based on Peppa Pig. Fun To Learn Peppa Pig Magazine will launch this month at major retailers throughout the U.S., including Wal-Mart, Barnes & Noble, Books-A-Million, and Kroger.
Based on the animated TV show airing daily on Nick Jr., Fun To Learn Peppa Pig Magazine, for children ages 2 to 7, showcases the adventurous and loveable little pig along with her brother George, Mummy Pig, and Daddy Pig. Every issue will feature 36 pages of Peppa-themed activities designed to reinforce early learning skills as well as fun and inventive crafts projects, puzzles, product giveaways, and more.
In addition, a host of new licensed products are slated to make their retail debut in the spring. Better Toyz will offer a range of licensed sporting goods, including ball pits and tents, play balls, skates, scooters, kiddie pools, and skateboards. Fiesta Toys will produce an assortment of Peppa Pig plush and toys for the amusement park channel, from plush novelty hats and peek-a-boo pillows to Rolley bags and backpacks.
Child’s Play Communications has launched CPC Tech, a new division devoted exclusively to creating awareness of and demand for family-friendly technology products. CPC Tech will be responsible for promoting products ranging from apps to tablets to technology-driven toys.
Recent clients have included multiple Peppa Pig apps, and littleBits, a system of electronic modules that snap together with magnets to create circuits. “We’ve been handling so many child- and parent-focused tech products recently, we’ve decided to launch a group entirely devoted to that category,” said company president Stephanie Azzarone.
Thanks to a deal with Entertainment One Licensing, the company will serve as the new master toy partner for Peppa Pig. Jazwares will produce products for preschoolers across multiple categories, including plush, plastic figures, dolls, play sets, role-play toys, musical and talking toys, toy vehicles, and bath toys. The first Peppa Pig toy collection is scheduled to launch in mass and specialty retailers nationwide in spring of next year.
Airing seven days a week on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig, and Daddy Pig. Globally, the show airs in 180 countries around the world and is translated into 40 languages.
Jazwares is also launching Flick-To-Stick Bungees, a competitive strategy game featuring 96 collectible action figures. Players aim their Bungees at scoring targets and flick their fingers to compete, collect, and potentially win. The action figure line will be enhanced by a Bungee Battleground arena, disk launcher, playing cards, and scoring disks. Flick-To-Stick Bungees, originally created by Barcelona, Spain-based Magic Box Int., will debut this fall.
Entertainment One Family announces the U.S. expansion of the Peppa Pig brand. Based on the Nick Jr. animated television series Peppa Pig, the licensing deals will mark the brand’s U.S. debut in several categories: games and puzzles, backpacks and lunch kits, health, beauty and accessories, novelty gear, and magazine publishing.
The deal includes TCG‘s Tumble & Spin memory game and Fast Forward‘s Peppa Pig backpacks and lunch kits for children ages 2 to 6. Added Extras will produce a line of hair accessories, bath and hair products, lip balm, and costume jewelry. Underground Toys will produce an assortment of collectible gear for Peppa fans of all ages.
In addition to the new licensing deals, the brand will launch the following line extensions: Redan Publishing will dedicated an issue of their interactive magazine to Peppa Pig for children, Fisher-Price will release new Bedtime Peppa plush dolls and Muddy Puddles Bathtime Peppa toys, and an assortment of new board, softcover, and hardcover books will be launched in this year by Scholastic and Candlewick Press. Entertainment One’s new DVD Bubbles will include ten fun-filled episodes featuring wholesome entertainment for the entire family. All products are set to be released throughout the remainder of this year and 2014.