Sweet Suite 2016

Entertainment One Expands Licensee List and Product Ranges for Peppa Pig

Peppa PigEntertainment One (eOne) has signed new deals for the Peppa Pig brand.

Cra-Z-Art will develop a wide range of craft and activity products, Accutime Watch Corp. will introduce a range of 12 watches and novelty products, Tin Box Co. will offer various tinware items, Pamson will develop a wide range of seasonal summer products, and Zak Designs will have a broad range of mealtime products. [Read more...]

Peppa Pig’s Big Splash Adds 100 Performances

Jan26.PeppaPigOn the heels of strong U.S. ticket sales for its first leg of tour dates, an additional 65 cities and 100 performances have been announced for Peppa Pig’s first-ever U.S. theatrical tour, Peppa Pig’s Big Splash. Peppa Pig, star of Entertainment One’s (eOne) top-rated TV series, and her all-new live stage show will visit more than 90 cities starting this November.

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ChizComm Ltd. Adds Richard Gawlas as Public Relations and Marketing Manager

richardgawlas_picRichard Gawlas has joined ChizComm Ltd. as its public relations and marketing manager. He brings more than seven years of experience to ChizComm, as well as a successful track record of driving brand awareness and growth through strategic marketing and storytelling.

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eOne Launches Peppa Pig Imagine with Peppa UK Marketing Initiative

Jan26.PeppaPigEntertainment One Licensing (eOne) will be hosting Peppa Pig storytelling sessions at the Children’s Bath Literary Festival in the UK on October 3, in partnership with eOne’s master publishing partner, Ladybird Books. There will be costume character meet and greets, as well as narration of the Ladybird book, The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s Imagine with Peppa theme.

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eOne Announces Build-A-Bear Partnership for Peppa Pig Product Line

Jan26.PeppaPigEntertainment One Licensing (eOne) has entered into a new partnership with Build-A-Bear Workshop for preschool favorite Peppa Pig. The new product will debut online and in Build-A-Bear Workshops in the UK starting October 9, and in the U.S. and Australia during the following months.

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Peppa Pig to Make a Big Splash in First-Ever U.S. Live Theatrical Tour

Jan26.PeppaPigEntertainment One’s Peppa Pig is hitting the road for her first-ever U.S. theatrical tour, Peppa Pig’s Big Splash. The live stage show will visit 23 East Coast cities this November and December, including Washington D.C., Pittsburgh, and Boston. A second leg will take Peppa to additional U.S. cities next year.

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Q&A with Laura Zebersky, CCO and EVP, Jazwares

Jazwares.LauraThe Toy Book (TTB): How have you seen consumer expectations change over the past decade?

Laura Zebersky (LZ): Over the past 10 years, the convergence of toys and entertainment has been unprecedented. Consumers have come to expect both online and offline experiences from their favorite brands. It’s not enough anymore to create a new toy. Stories, videos, and other content are needed to really engage kids and toy fans of all ages. This leads into another big change: If you want to reach consumers today, traditional formulas from years ago need to be augmented with strategies that include communication across multiple social platforms. Kids are engaging in new ways with different types of media; they might interact simply by sharing images and video of exciting new toys on various social channels or become avid fans and essentially create celebrities on YouTube. They want the whole experience, and the brands of tomorrow will have to provide it in accessible and innovative ways to stand out from the crowd.
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Jazwares Receives Toys “R” Us Vendor of the Year Award for 2014

jazwaresJazwares has been named a recipient of the 2014 Toys “R” Us Vendor of the Year Award. Toys “R” Us distributes the annual award to business partners that have helped the retailer become a resource for kids, families, and fun. [Read more...]

Brazilian Customs Seizes One Million Fake Peppa Pig Toys

Jan26.PeppaPigBrazilian customs authorities have seized an estimated one million counterfeit Peppa Pig toys at ports across the country. The products arrived in three Brazilian ports via seven separate importers. As a result, Entertainment One Licensing, who owns the rights to the brand, is working with a Brazilian law firm to set up a notice system with customs authorities. [Read more...]

Entertainment One Launches Peppa Pig Magazine, Expands U.S. Toy Program

PeppaPigMagEntertainment One Licensing (eOne Licensing) has partnered with Redan Publishing Inc. for a bi-monthly publication based on Peppa Pig. Fun To Learn Peppa Pig Magazine will launch this month at major retailers throughout the U.S., including Wal-Mart, Barnes & Noble, Books-A-Million, and Kroger.

Based on the animated TV show airing daily on Nick Jr., Fun To Learn Peppa Pig Magazine, for children ages 2 to 7, showcases the adventurous and loveable little pig along with her brother George, Mummy Pig, and Daddy Pig. Every issue will feature 36 pages of Peppa-themed activities designed to reinforce early learning skills as well as fun and inventive crafts projects, puzzles, product giveaways, and more.

In addition, a host of new licensed products are slated to make their retail debut in the spring. Better Toyz will offer a range of licensed sporting goods, including ball pits and tents, play balls, skates, scooters, kiddie pools, and skateboards. Fiesta Toys will produce an assortment of Peppa Pig plush and toys for the amusement park channel, from plush novelty hats and peek-a-boo pillows to Rolley bags and backpacks.