China Toy Fair


Child’s Play Communications Creates CPC Tech

Child’s Play Communications has launched CPC Tech, a new division devoted exclusively to creating awareness of and demand for family-friendly technology products. CPC Tech will be responsible for promoting products ranging from apps to tablets to technology-driven toys.

Recent clients have included multiple Peppa Pig apps, and littleBits, a system of electronic modules that snap together with magnets to create circuits. “We’ve been handling so many child- and parent-focused tech products recently, we’ve decided to launch a group entirely devoted to that category,” said company president Stephanie Azzarone.

Jazwares Signs On for Peppa Pig, Flick-To-Stick Bungees

peppa_pigJazwares Inc. has entered a pair of licensing partnerships, including one for the top-ranked program on Nick Jr. for kids ages 2 to 5.

Thanks to a deal with Entertainment One Licensing, the company will serve as the new master toy partner for Peppa Pig. Jazwares will produce products for preschoolers across multiple categories, including plush, plastic figures, dolls, play sets, role-play toys, musical and talking toys, toy vehicles, and bath toys. The first Peppa Pig toy collection is scheduled to launch in mass and specialty retailers nationwide in spring of next year.

Airing seven days a week on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig, and Daddy Pig. Globally, the show airs in 180 countries around the world and is translated into 40 languages.

Jazwares is also launching Flick-To-Stick Bungees, a competitive strategy game featuring 96 collectible action figures. Players aim their Bungees at scoring targets and flick their fingers to compete, collect, and potentially win. The action figure line will be enhanced by a Bungee Battleground arena, disk launcher, playing cards, and scoring disks. Flick-To-Stick Bungees, originally created by Barcelona, Spain-based Magic Box Int., will debut this fall.

Entertainment One Expands Peppa Pig Brand

peppa_pigEntertainment One Family announces the U.S. expansion of the Peppa Pig brand. Based on the Nick Jr. animated television series Peppa Pig, the licensing deals will mark the brand’s U.S. debut in several categories: games and puzzles, backpacks and lunch kits, health, beauty and accessories, novelty gear, and magazine publishing.

The deal includes TCG‘s Tumble & Spin memory game and Fast Forward‘s Peppa Pig backpacks and lunch kits for children ages 2 to 6. Added Extras will produce a line of hair accessories, bath and hair products, lip balm, and costume jewelry. Underground Toys will produce an assortment of collectible gear for Peppa fans of all ages.

In addition to the new licensing deals, the brand will launch the following line extensions: Redan Publishing will dedicated an issue of their interactive magazine to Peppa Pig for children, Fisher-Price will release new Bedtime Peppa plush dolls and Muddy Puddles Bathtime Peppa toys, and an assortment of new board, softcover, and hardcover books will be launched in this year by Scholastic and Candlewick PressEntertainment One’s  new DVD Bubbles will include ten fun-filled episodes featuring wholesome entertainment for the entire family. All products are set to be released throughout the remainder of this year and 2014.

TCG Partners with Entertainment One for Peppa Pig Puzzles and Activities

eOne.PeppaPigTCG has entered into a new licensing partnership with Entertainment One to manufacture, distribute, and market a new line of puzzles and activities featuring Peppa Pig in North America. The Peppa Pig puzzles and activities are expected to launch at mass-market, toy, drug, and online retailers in August.

The new product line, targeted to preschoolers, will include three 24-piece and three 48-piece jigsaw puzzles, and Magnetic Creations. Each puzzle and activity captures the essence of Peppa, the loveable star of the hit animated television show for preschoolers, Peppa Pig, which airs on Nick Jr. in the U.S.

Entertainment One Family Launches “Peppa Pig Happy Mrs. Chicken” App

For the first time, preschoolers can enjoy playtime with their favorite little piggy on the go, thanks to the launch of a new digital app based on the animated television series, Peppa Pig. Entertainment One Family has launched Peppa Pig Happy Mrs. Chicken, the first Peppa Pig U.S. app, developed by P2 Games.

Inspired by some of Peppa’s favorite games, Peppa Pig Happy Mrs. Chicken features the television show’s familiar music, exciting sound effects, and six interactive activities to delight and entertain fans age 2 to 6. [Read more...]

Entertainment One Launches Peppa Pig Toy Line

Entertainment One Family launched a line of new Peppa Pig toys based on the hit animated television series, Peppa Pig. Manufactured by Fisher-Price, the new playsets, play figures, and plush dolls will be available exclusively in Toys “R” Us stores nationwide beginning this August. Sound effects, surprise features, and signature graphics provide children with a multidimensional play experience. The new toys are designed for children age 3 and up.

Playsets include Peek ‘n Surprise Playhouse, Peppa’s Schoolhouse/Treehouse Assortment, Picnic Adventure Car, and Sip ‘n Oink Tea Set. The play figures include figures of Peppa and her friends and family. The plush dolls include Hug ‘n Oink Peppa and assorted plush dolls of Peppa and her friends.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Child’s Play Communications to Manage eOne’s PR Strategy

Child’s Play Communications has added the Toronto-based international sales, licensing, and merchandising business, Entertainment One (eOne) to its client roster.

Child’s Play will publicize eOne’s, Peppa Pig, the preschool franchise recently introduced in the U.S. The show involves Peppa, a loveable, exuberant little piggy, who lives with her little brother George, Mommy Pig, and Daddy Pig. Peppa’s favorite things include playing games, dressing up, days out, and jumping in muddy puddles.

Child’s Play Communications will also handle the public relations for Team Mom and Web Mom blogger programs, to generate awareness of the tv series and DVD, books, and toys for fall 2012.

[Read more...]