Fall Toy Preview: Cuddle Up with Zoobies for Story Time

October 8, 2010 By

Zoobies introduces its new Zoobie Pets line, the Story Time Collection, which kids and parents can snuggle up with during story time. The company has partnered with some of the most famous story time books to create the new three-in-one plush characters. The new Zoobies include Paddington from the series of books by Michael Bond, Olivia from the series of books by Ian Falconer, Mr. Happy and Little Miss Sunshine from the Mr. Men and Little Miss series by Roger Hargreaves, Peter Rabbit from the storybook by Beatrix Potter, and Spot from the series by Eric Hill.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

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Chorion Names New Partners for The World of Beatrix Potter

June 3, 2010 By

Chorion, through its Copyrights subsidiary, is expanding its licensees, retail programs, and product lines for The World of Beatrix Potter across the U.S., UK, Australia, and Asia. The property now has a roster of more than 350 licensees and retail programs around the world.

Pottery Barn Kids in the U.S. will expand its Peter Rabbit range in 2011. Australia will see a cross-category launch in Toys “R” Us stores, featuring Peter Rabbit infant apparel, bedding, toys, feeding, and hard goods such as strollers and high chairs beginning in August.

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