The Care Bears Celebrate National #Share YourCare Day with Giveaway

CareBearsNationalShareYourCareDayMediaAdvisory-September92015-FISeptember 9 is the inaugural National Care Bears #ShareYourCare Day, and to commemorate it, the Care Bears will be on location in the Bronx, N.Y., and teaming up with a local philanthropist to donate plush toys to children in need. Care Bears has also aligned with roughly 300 bloggers, known as the Care Bears #ShareYourCare Ambassadors, who will keep the conversation going to their audiences.

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Mattel and Hasbro Named Among 100 Best Corporate Citizens

Hasbro Inc. has been ranked No. 22 on Corporate Responsibility Magazine’s 100 Best Corporate Citizens list for 2014. This is the third time that Hasbro has been honored in the top 25 and recognized for responsible business practices and transparency.

In the same list, Mattel Inc. was recognized as one of America’s best corporate citizens, receiving the publication’s highest honors in the toy industry. The magazine also recognized Mattel as the fifth most socially responsible public company in the U.S. The 2014 ranking marks the sixth consecutive appearance by Mattel.

The 100 Best Corporate Citizens List documents hundreds of data points from publicly available information in seven categories: environment, climate change, employee relations, human rights, governance, finance, and philanthropy. The list can be found at

Hasbro Employees Worldwide Make the Holidays Brighter for Children in Need

HasbroHasbro Inc. helped spread joy to thousands of underserved children in 35 countries through its first Global Day of Joy. The initiative empowered Hasbro’s 5,000 employees from its global headquarters in Rhode Island to its offices across Latin America, Europe, and Asia Pacific to become holiday elves and to be a part of community service projects designed to bring joy over the holidays to children in need. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide.

Examples of the different types of service projects that took place on Hasbro’s Global Day of Joy included a special celebration for children in Colombia who have received life changing cleft palate procedures from Operation Smile, featuring a contest that teamed Hasbro employees with the children to “create” their greatest smile using Play-Doh; working with SOS Children’s Villages in five countries to transform outdated play areas, host special Game Day events, and deliver toys and games to the orphaned children who live there, including those in Russia, Peru, and Austria; assembly and packaging of more than 136,000 meals that were delivered to 25 food pantries and schools across Rhode Island in partnership with Outreach Inc., a U.S.-based hunger relief organization; and the delivery of tens of thousands of toys and games to charitable organizations across the globe.

During the 2013 holiday season alone, Hasbro expects to donate more than $3 million worth of toys and games to children and approximately $15 million in total philanthropic support worldwide.

Hasbro Is Named One of America’s Most Community-Minded Companies in the Civic 50

Hasbro logoThe Civic 50, an annual initiative that recognizes companies that go above and beyond to improve the quality of life in the communities where they do business, has named Hasbro Inc. one of America’s most community-minded companies.

Between Hasbro’s philanthropic programs that aim to help the lives of children in need through play and the power of service, and the Team Hasbro employee volunteer program that gives employees four hours of paid time off per month to volunteer with child-focused organizations, they company has been recognized in The Civic 50 for the second consecutive year. Additionally, Hasbro was also recognized in two other categories, including Best in Consumer Discretionary Industry and Best in Mid-Cap Market. [Read more...]

Mattel Co-Sponsors Children’s Institute Inc.’s Back-to-School Giveaway

Mattel and nearly 20 other sponsors provided support for the second Watts Back-to-School Giveaway, which furnished much-needed educational resources for children pre-school age to 12th grade. The event was hosted by Philanthropic Society Los Angeles, a support group of Children’s Institute Inc. (CII).

The Watts Back-to-School Giveaway benefited approximately 4,000 to 5,000 children and their families who live in one of Los Angeles’ most challenged communities. They receive services from CII—a nationally recognized organization that helps children and youth severely affected by community and family violence.

In addition to receiving filled backpacks, attendees learned about good nutrition and healthy cooking through demos and snacks from the Watts Healthy Farmers Market. They also received useful community information from partners of the giveaway, which was not a public event.

MVP Group International, Inc. Introduces Philanthropic Plush Line

MVP Group International, Inc. introduces an innovative, interactive experience that teaches children the importance of helping others. Monkeez Makes a Difference combines MVP Group’s best-selling Genuine Monkeez and Friends plush characters with online games and Do Good challenges that give children the opportunity to learn and practice philanthropy.

The experience begins with the purchase of a Genuine Monkeez and Friends plush character. With more than 90 options, each toy comes with a unique online game activation code.With an adult’s help, children follow the instructions on the tag and visit, where they can enter the code and watch videos about each charity that partners with Monkeez Makes a Difference, including Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer; Samaritan’s Purse, an organization that provides spiritual and physical aid to hurting people around the world; and  Best Friends Animal Society, a national animal welfare organization dedicated to finding homes for abandoned pets. Children can select which charity they would like to contribute to, and Monkeez Makes a Difference donates 10 percent of the wholesale cost on their behalf.

By selecting the charity of their choice, children unlock the door to an interactive and educational online world. Children can revisit as many times as they’d like to play educational games and learn more about what they can do to help others.

Monkeez Makes a Difference was developed by Chrysti Carol Propes, director of Monkeez Makes a Difference. Carol based the program on research that indicates it’s never too early to teach children to think of others, and that children should be empowered to explore causes and reach their own decisions about what to support.

The Monkeez Makes a Difference program will be on display in Midwest‐CBK’s Atlanta, Dallas, and Las Vegas showrooms this summer. The new program will also be available at the Chicago Temporaries, CGTA Toronto Show, ASTRA,  and ABC Kids shows. The products’ suggested retail prices range from $2.99 to $100. For more information about viewing and purchasing the new Monkeez Makes a Difference collection, visit

This post was originally written by Leah Rocketto and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.