Pillow Pets Introduces First-Ever Toy Ambassador

Pillow Pets Toy AmbassadorCJ Products Inc., the manufacturers of Pillow Pets plush stuffed animals, introduced its Pillow Pets Toy Ambassador program, a new initiative with its long-time charity partner, Family Reach. Rachel, a 6-year old battling a brain tumor, was appointed the first-ever Pillow Pets Toy Ambassador on Feb. 18 at the North American International Toy Fair. [Read more...]

Pillow Pets, Discovery Consumer Products Partner for Animal Planet Products

AnimalPlanetLogoCJ Products and Discovery Consumer Products entered into a licensing partnership for a series of Animal Planet Pillow Pets folding plush and Dream Lites. Pillow Pets Animal Planet Cubs will be available next year.

CJ Products Debuts Sweet Scented Pillow Pets

Pillow_pets_logo-largeCJ Products Inc., creators of Pillow Pets, released new smelling foldable plush stuffed animals, Sweet Scented Pillow Pets. The new Pillow Pets add a scent of childhood sweet treats with a scent patch. The line is available in three scents: CookiePup, scent of home baked cookies; GummiPup, scent of the colorful gummy candy; and PupCake, scent of fresh baked cupcakes with a hint of vanilla frosting.

Sweet Scented Pillow Pets will be available year round and new scents will be added seasonally.

CJ Products Expands TMNT Licensing Agreement with Pillow Pets Plush

May27.TMNTPillowPetCJ Products has created licensed Teenage Mutant Ninja Turtles Pillow Pets plush products, which will be available this summer on pillowpets.com and select retail stores nationwide. [Read more...]

Pillow Pets and Hasbro Enter Licensing Relationship for My Little Pony Pillow Pets Plush

TwlightSparklePillowPetCJ Products will be creating an exclusive line of plush products featuring characters from the popular animated TV series, My Little Pony: Friendship Is Magic, under license from Hasbro Inc. The line will include Twilight Sparkle and Rainbow Dash as foldable Pillow Pets, Dream Lites, plush backpacks, Sling Paks, and FabTablets universal tablet holders.

My Little Pony Pillow Pets will be available in June at www.pillowpets.com as well as at select retail stores nationwide.

COMMENTARY: Monkeez (and Others) Help Kids Make A Difference

monkeezIt’s the season of toys and giving, as the holidays are quickly approaching. December’s cheerful spirit is evident throughout the city, on social media, and in toy stores worldwide. Christmas lights are hanging everywhere, department stores are adorned with pops of red and green, and children are on their best behavior, hoping to fall on the right side of the naughty-or-nice list. Santa is taking last-minute requests from children who will surely receive their prizes for being good girls and boys all year long.

When I was a kid, my parents always took part in Operation Christmas Child, an organization that collects shoeboxes full of toys and non-perishable items to be given to children who wouldn’t otherwise have a Christmas gift to open, during this time of year. I loved getting to help put toys together to send to kids around the world, though I didn’t really understand exactly what it meant. Now, I see kids crying in department stores wanting their toys now, and I see lists of toys growing longer and longer. I’m all for it—‘tis the season—but I think it’s important that kids learn to receive with a grateful attitude, rather than an expectant one.

The older I get, the more bittersweet the holidays become. The music, ice-skating, tacky sweater parties, and family time are wonderful, but the receiving of gifts isn’t as satisfying as it was when Barbie dolls and Polly Pockets filled my Christmas wish list. It’s now apparent to me that so many kids spend Christmas without basic necessities, and certainly without gifts to open. I started researching major toy companies and realized that there are so many that donate to this cause in various ways. [Read more...]

Pillow Pets, Peaceable Kingdom Each Donate More Than $1 Million in Toys to TIF

The Toy Industry Foundation (TIF) applauds the generosity of Pillow Pets and Peaceable Kingdom for their recent large scale toy donations. More than $1 million in Peaceable Kingdom sticker sets and $1.7 million in Pillow Pets were donated by the manufacturers during TIF’s Toys Across America campaign.

In celebration of the 10th anniversary of The Toy Bank, the Foundation teamed up with partner Kids in Distressed Situations (K.I.D.S.) to host Toys Across America, the first toy distribution to bring playthings to children in all 50 states within a single day. The donated Pillow Pets went to kids in 25 states; Peaceable Kingdom’s sticker sets were donated to children’s charities in four states. A total of 36 generous toy companies participated in the initiative, which brought toys to more than half a million children in need.


New Releases from GameMill Entertainment

Pillow Pets video game

GameMill Entertainment announced the release of the Pillow Pets game for Nintendo DS, available in North America this holiday season.

The game, based on the children’s line of plush pillows from CJ Products, which transform into snuggly companions, invites gamers to jump, fly, buzz, and explore Dreamland, the imaginative world where the Pillow Pets characters thrive. Players can customize and personalize Pillow Pets by adding hats, glasses, and more.

[Read more...]