China Toy Fair


Alexander Doll Co. Celebrates 90 Years with New Offices, a Limited Edition Anniversary Collection, New Licensed Products, and a New Product Category

The Alexander Doll Co. unveiled its new mid-town location, new doll lines, and new licensed products yesterday in celebration of the company’s 90th anniversary. Since 1923, the company has grown to include collectibles, play dolls, and baby dolls for girls of all ages. For this 90th anniversary, the company has developed an assortment of six dolls to commemorate the company’s history. Re-introductions of classic sculpts and characters included in this collection are a 21-inch Cissy in a beaded dress, inspired by a photograph of Madame Alexander from 1923; an 8-inch Wendy with a Tony Sarg inspired marionette theater; a classic McGuffey Ana; and an 8-inch Wendy and a 10-inch Cissy both dressed to commemorate the anniversary. Each doll comes with a commemorative hang tag and Certificate of Authenticity.

DorothyInThePoppyField

Also on the anniversary front, Madame Alexander has marked the 75th anniversary of two iconic movies, The Wizard of Oz and Gone With the Wind, which were among the company’s first and longest continuous licenses. Each and every year since 1938, new designs have been added to these special collections, and this year is no exception. The three doll sets for Wizard of Oz collectors include a 10-inch Wicked Witch of the West with three 5-inch Winged Monkeys, a 10-inch Glinda the Good Witch withthree 5-inch girls of the Lullaby League, and a 10-inch Dorothy with three 5-inch Poppy dolls. For Gone With the Wind anniversary, the company has created a 21-inch Scarlett O’Hara resplendent in her white ruffled Prayer Dress.

SwanLakeOn the plush side, Alexander Doll Co. has responded to the concerns of modern parents relating to toy hygiene by developing a new washable dolls category. Machine washable and dryable, this collection includes the Wizard of Oz gang, Fancy Nancy, Pinkalicious, and Angelina Ballerina. Alexander Doll’s 18-inch soft cloth play dolls include several new additions, such as Bedtime Angelina, Fancy Nancy, Marabelle, and Swan Lake Angelina.

Alexander Doll will introduce a new facial sculpt on their Favorite Friends line of 18-inch vinyl play dolls this year. Favorite Friends feature rooted hair, sleep eyes, a soft cloth body, five-way jointing, and stylish outfits. Separate outfits are sold and fit most 18-inch play dolls in the market. In addition, the Dollie & Me brand of 18-inch dolls complements an apparel collection of little girl dresses sold with matching doll dresses.

Hearts&RosesBaby dolls have been an integral part of the Alexander Doll Company since the 1930s. Doll ranges include My First Baby with painted eyes and hair, and Newborn Nursery, which are lifelike baby dolls with rooted hair, sleep eyes, and a selection of accessories and outfits.

The history of the Alexander Doll Co. is a tale of growth from a small doll company to one of today’s exclusive brands in the girls’ sector. Kahn Lucas Lancaster Inc., a global designer and wholesaler of branded girls’ dresses and fashion collections, now owns the company.

Pinkalicious Introduces New Games with POOF-Slinky

Pinkalicious Cupcake Party Game_hi resPinkalicious, the popular picture book about a girl who loves the color pink and eats too many pink cupcakes, has expanded its franchise to board and card games, which are newly licensed under POOF-Slinky, the manufacturer of the world famous Slinky and top-selling foam sport balls in North America. The games include Pinkalicious 3 Cupcake Card Games, Silverlicious Sweet Tooth Game, and Pinkalicious Cupcake Party Game. Additionally, Pinkalicious is now a live and touring musical production.

Pinkalicious Partners with Burger King Corp for Program Promotion

The Joester Loria Group, licensing agency for Pinkalicious, announces a partnership with Burger King Corp. (BKC) for a springtime promotion known as the BK Crown Program. During this time, customers will receive one of six Pinkalicious-themed premiums with the purchase of a kids meal, which range from tiaras and wands to dolls and jewelry. BKC will support the Pinkalicious promotion with an online presence on BKCrown.com which will showcase interactive Pinkalicious fun and games. The promotion began April 23 and will end on June 3

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

PHOTOS: Jakks Hosts Pinkalicious Party, Premieres Toys

Last weekend, a select group of young girls attended an exclusive Pinkalicious party, hosted by Jakks Pacific, at Le Merigot Beach Hotel in Santa Monica, Calif. The party was held in conjunction with the release of Jakks’ new Pinkalicious toy line, and guests included girls from Camp Ronald McDonald for Good Times, LA-based celebrities (such as Samantha Harris from Entertainment Tonight/Dancing with the Stars, Constance Marie from George Lopez, Sam Rubin from KTLA, and Rizwan Manji from NBC’s new fall series Outsourced) and their daughters, and other “VIP” Pinkalicious fans. The event benefited Camp Ronald McDonald for Good Times, a free sleep away camp for kids with cancer and their families.

Photos after the jump.

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The Toy Book’s Toy Report 03/01/10

Catch up on last week’s news! Read The Toy Book Toy Report for 03/01/10.

To view click here.

Burger King Goes Pinkalicious

Burger King restaurants across America will turn “Pinkalicious” this spring in a new partnership with Harper Collins and Pinkalicious, the children’s book property that celebrates the love of pink and the magical world of its heroine.  The national Burger King Kids Meal promotion will kick off March 1st.

With the purchase of a Burger King Kids Meal, customers will receive one of four pinkatastic toys including a Pinkalicious figurine with ring comb, a Pinkalicious Star Bright Wand, a Pinkalicious tiara, or Pinkalicious hair play barrettes.  Burger King will also distribute Adventures Newsletters in-restaurant featuring Pinkalicious. Each newsletter will also include a limited edition poster.

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New Licensees Appointed for Pinkalicious

The Joester Loria Group, the exclusive licensing agency for the Pinkalicious picture book series, is expanding the brand with a new consumer products program and a new collection of Pinkalicious merchandise. The book series includes the original book title Pinkalicious and two sequels, Purplicious and Goldilicious.

JAKKS Pacific will debut a line of “pinktastic” dolls, toys, and activity items inspired by the series. The line––available at Wal-Mart stores in the fall––will include a small doll assortment of three, a large Pinkalicious doll outfitted in fairy princess wings and a crown, a plush doll of Pinkalicious’s friend Goldie, and the Pinkalicious Activity Easel that includes pink paper, markers, glitter, and stickers.

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