China Toy Fair


Disney Infinity Debuts at Toys “R” Us Stores Nationwide

disney-infinity-figurinesToys “R” Us stores and Toysrus.com officially launched Disney Infinity on August 18. Disney Interactive’s new video game platform will be available on the Xbox 360 system, the PlayStation 3, Nintendo 3DS, Wii, Wii U, and iPad. The game integrates collectible figures featuring characters from The Walt Disney Company and Pixar Animation Studios with a video game experience that allows the characters to interact together—for the first time ever. In the U.S., the Infinite Crystal Series figures will only be available at Toys “R” Us. The figures are an assortment of collectible figures that have enhanced in-game abilities, as well as power discs that unlock special in-game powers, gadgets, vehicles, and more.

Each Disney Infinity character figure will come to life and play together in a virtual Toy Box. In this mode, players can build and customize their own virtual world using their favorite characters, vehicles, settings, and accessories. The game also includes a Play Set mode, a story-driven experience that allows players to solve puzzles, battle enemies, and explore locations from Disney properties.

Disney Infinity launched with an initial line of 18 collectible interactive figures and 21 Power Discs, including those found only at Toys “R” Us. Toys “R” Us will offer the largest assortment of Disney Infinity products available, which includes the Lighting McQueen Infinite Crystal Series figure, and Mike’s Car Power Disc (Monster’s Inc.).

COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales

Sulley Scare Mask

Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.

However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]