HoliDAY of Play 2015

MakieLab to Participate in Walt Disney Company’s Startup Accelerator Program

MakieLab LogoMakieLab, which lets kids use games and apps to build customizable 3-D-printed toys, was among this year’s class of the Disney Accelerator program powered by Techstars. The program features 10 startup companies that will participate in a three-month mentorship and investment program beginning today and concluding with a Demo Day on October 6.

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D23 Expo to Offer Sneak Peek of Playmation Marvel’s Avengers, Miles from Tomorrowland Toys, and More

DisneyConsumerProducts,DCPDisney Consumer Products will unveil unique product experiences and exclusive merchandise at this year’s D23 Expo, scheduled for the Anaheim Convention Center from August 14 to 16. This year’s expo will provide interactive opportunities and products featuring Disney, Pixar, Marvel, and Star Wars.

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Disney Consumer Products Launches Inside Out Product Line

May29.InsideOutDisney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]

Tomy and Disney Consumer Products Team Up for Disney∙Pixar’s Inside Out and The Good Dinosaur

InsideOut,JoyToday, Disney Consumer Products unveiled exclusive details about the new global toy lines for DisneyPixar’s Inside Out and The Good Dinosaur, debuting theatrically in the U.S. on June 19, and November 25, respectively. Both movies will feature toy lines from licensee Tomy.

Tomy’s toy line for Inside Out will include poseable character figures with light-up features, and all of the toys allow for self-expression and re-creation of key movie moments. The toy range for The Good Dinosaur appeals to kids of all ages, for both action figure play and more sophisticated remote control walking and talking. The unique characteristics of the film’s dinosaurs, such as how they move and run, are reflected in the toy line. [Read more...]

Toys “R” Us Stores Nationwide Remain Open 87 Continuous Hours Ahead of Christmas

toysrusToys “R” Us stores nationwide will remain open for 87 consecutive hours for last-minute shoppers. Beginning at 6 a.m. on December 21 and continuing through 9 p.m. on Christmas Eve, gift-givers can shop day and night for toys, including those that can only be found at Toys “R” Us.

Bargain hunters can also take advantage of savings and deals, as well as the company’s Price Match Guarantee, every day leading up to Christmas. Select discounts available at Toys “R” Us from December 20 through December 21 include buy one, get one free deals on all Chuggington Engines and Totally Me! by Victoria Justice crafts; buy one, get one 50 percent off all FAO Schwarz toys; and more.

Meanwhile, beginning December 22 through December 24, select discounts include buy one, get one free deals on all K’NEX building sets; buy one, get one 40 percent off all Disney Pixar Cars and Disney Planes die cast vehicles, and play sets; discounts on Disney Infinity Starter Packs; and more.

Disney Launches Back-to-School and Party Goods Ranges


Disney Consumer Products has launched range of back-to-school items inspired by Disney, Disney Channel, Disney Junior, and Marvel characters. The range includes apparel, backpacks, school supplies, home décor, books, and digital apps. The items from the back-to-school collection are available at retailers including Target, Walmart, Kmart, jcpenney, Forever 21, Hot Topic, Nordstrom, and Claire’s as well as the Disney Store,, and the iTunes store.

Disney has also partnered with Hallmark for the Hallmark Dream Party products line. The line features Disney, Pixar, and Marvel characters and goes beyond plates and napkins to include party favors, décor, activities, and accessories. Some of the themes in the line are Disney Princess: The Royal Event of the Year, Disney-Pixar Cars: The Birthday Grand Prix, and Spider-Man: Spider Heroes Unite. The party collection can be found at Walmart and other party specialty stores.

Disney Infinity Unveils Incredibles Gameplay Trailer

Disney Interactive unveiled an in-depth look into the Incredibles Play Set in Disney Infinity through an all new gameplay trailer featuring both Play Set and Toy Box modes. Within the Incredibles play set, gamers can take on the role of any of the “Super Family,” including Mr. Incredible, Mrs. Incredible, Dash, and Violet as they try to combat Syndrome and his evil minions in Metroville. The Incredibles is one of the play sets available in the Disney Infinity starter pack that will be available on August 18, along with Monsters University and Pirates of the Caribbean play sets.

The Incredibles Play Set Trailer – DISNEY INFINITY on Disney Video

Key highlights include:

  • Play Set: The Incredibles play set adds its own specialized game play mechanics and pieces to the Disney Infinity world, showcasing the unique super powers displayed by the Incredibles family and Syndrome. The battles among characters with strength, speed and flying abilities can also be activated in Toy Box mode, which will allow players to build and customize worlds and incorporate these super powers into their interactions with other Disney and Pixar characters.
  • Toy Box mode: The cast of characters, Mr. Incredible, Mrs. Incredible, Dash, Violet and Syndrome, will be able to interact with Disney and Pixar characters from movies, including Monsters University, Pirates of the Caribbean, and Cars, to create new and exciting adventures in customized worlds.  

Monsters University Roars Into Retail

Spin Master's My Scare Pal Sulley

Spin Master’s My Scare Pal Sulley

Disney Consumer Products is rolling out a product collection inspired by Disney·Pixar’s newest film, Monsters University, starring Mike Wazowski (voiced by Billy Crystal) and James P. Sullivan, “Sulley,” (voiced by John Goodman). The licensing program consists of more than 1,000 products from 125 licensees that celebrate the fun of Monsters University, which releases in theaters June 21. The product collection includes action figures, playsets, plush figures, apparel, accessories, home décor, publishing products, and more. An exclusive collection from Disney Store and is also available.

Products include role-play toys from Spin Master, playsets from Imaginext, T-shirts from Threadless, children’s footwear from etnies, a comforter set from Jay Franco, crib bedding from Kids Line, furniture from Delta Children, and themed Blue Raspberry Flavorz from Crunch Pak.

The line from the Disney Store and includes plush and pin collections, action figures, rolling luggage, books, and journals.

New Disney Infinity Creating Infinity Video Demonstrates ‘Toy Box’ Mode

536459_525225537528173_1277236125_nDisney Interactive released the second video in its behind-the-scenes Creating Infinity series. The new video focuses on the inspiration behind Disney Infinity‘s “Toy Box” mode, and includes interviews with Pixar and Avalanche Software creative visionaries, as well as commentary from Disney storytellers. In the interviews, leaders such as John Lasseter and John Blackburn discuss how creative play shaped their lives and inspired Disney Infinity.

When Disney Infinity hits store shelves in August, the game will usher in a new era in creative play by introducing a virtual Toy Box that allows players to combine Disney and Pixar’s most popular characters, worlds, gadgets, vehicles, and locations to create one-of-a-kind Disney-themed action and adventure games, sports and racing competitions, team-based and head-to-head challenges, and more.

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Disney Infinity Stands Out with Toy Box Mode

Disney Interactive has released the first video focused entirely on the Disney Infinity Toy Box mode, a play feature that allows every player to combine Disney and Pixar‘s most popular characters and worlds to create one-of-a-kind Disney experiences.

In the Toy Box mode, players can build their own adventures and worlds featuring hundreds of characters, vehicles, items, and environments, including Scrooge McDuck’s money pit, a Tron Recognizer, the Dumbo flying elephant ride, and Stitch’s Surfboard. Players can also use the logic editor to create any kind of game or experience, such as action adventures, obstacle courses, capture-the-flag, tower defense, car races—even re-create some of their favorite classic arcade games.

Check out the trailer below!