eOne Names Nelvana Exclusive Licensing Agent for PJ Masks, Adds Licensing Partners in Canada

eone_nelvana_pjmasksEntertainment One (eOne) tapped Nelvana Enterprises, the sales, brand management and consumer products division of Corus Entertainment, as exclusive licensing and branding agent in Canada for its preschool series PJ Masks. The multi-year deal encompasses a cross-category licensing initiative that will feature a wide-ranging, mass-market consumer products program based on the TV series, which airs daily on Disney Junior and La Chaine Disney in Canada. Nelvana also is exclusive licensing agent in Canada for eOne’s preschool series, Peppa Pig. [Read more…]

eOne, Round Room Partner for PJ Masks Live Stage Show

eone_roundroompresentsEntertainment One (eOne) and Round Room Presents partnered to bring the first PJ Masks live stage show to the U.S. and Canada. Based on eOne’s animated series that airs daily on Disney Junior, Time to Be a Hero!, features music, aerobatics, and more. [Read more…]

eOne Partners with Youth Sport Trust for PJ Masks Initiative

eOnePowerof3Entertainment One (eOne) partnered with Youth Sport Trust (YST) for its animated TV property, PJ Masks, to become a brand ambassador for YST’s work with kids in the UK.

eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30. [Read more…]

eOne Signs 10 New Partners for PJ Masks

eOnePJMasksEntertainment One (eOne) is expanding its consumer products offerings for its series PJ Masks, which airs on Disney Channel and Disney Junior in the U.S. The new products will debut at retailers in the U.S. this fall. [Read more…]

eOne Names Just Play as Global Master Toy Partner for PJ Masks

PJMasksEntertainment One has appointed Just Play LLC as global master toy partner for its TV series, PJ Masks, in response to growing consumer demand from families across the U.S. The debut range of toys and playthings from Just Play based on the superhero-themed show will launch at retail in the U.S. this fall and then roll out to international territories next year. Just Play will produce an extensive line of toys across multiple categories, including action figures, play sets, vehicles, plush, dress-up, and role-play. [Read more…]