Hasbro Inc. and Cartamundi have entered an agreement for Cartamundi to start manufacturing certain Play-Doh products in its East Longmeadow, Mass. factory for distribution in North America. [Read more...]
Hasbro is celebrating Play-Doh‘s 60th birthday this year. The Play-Doh brand recently introduced Play-Doh Town, a new system of play that inspires creative storytelling through town-themed play sets, vehicles, and figures.
The Play-Doh Town line is available at retailers nationwide for kids 3 and up and includes play sets, vehicles, and figures that work together to build a world for expansive, storytelling play. With scenes and themes kids are familiar with, such as a Town Center, Pet Shop, Ice Cream Truck and Firehouse, and figures such as a police officer and a hairdresser, kids can use their imaginations to create unique stories each time they play. Play-Doh will also celebrate its birthday with the reintroduction of iconic play sets including the Play-Doh Dr. Drill N’ Fill playset, as well as new licensed offerings from some of kids’ favorite properties.
Play-Doh Jam is a mobile game that lets players squish their way to high scores in a colorful Play-Doh universe. The game was developed by Fat Pebble and is published by Backflip Studios in partnership with Hasbro Inc. Players use their finger to guide a virtual Play-Doh ball along, smashing targets along the way.
Hasbro Inc.‘s Play-Doh brand is celebrating memorable moments and top trends for the past year with its second A Year in Play-Doh Moments, a year-in-review sculpted out of Play-Doh compound. There’s the Ice Bucket Challenge, selfies, The Tonight Show Starring Jimmy Fallon, the 20th anniversary of Friends, The Fault in Our Stars, smart watches, nostalgic ’90s-inspired fashion, and the polar vortex.
Play-Doh fans can visit the Play-Doh Facebook page to celebrate the past year with other Play-Doh fans.
Hasbro Launches New Initiative to Spread the Joy of Play to Children with Developmental Disabilities
Hasbro Inc. has launched ToyBox Tools, an initiative that brings the joy of play to children with developmental disabilities. Through expertise provided by The Autism Project, ToyBox Tools provides a series of instructional videos, printed instructions, play mats, and more for several classic Hasbro brands. These tools will serve as a free, online resource for parents, caretakers, and educators to make play easier and more accessible for children who need support.
ToyBox Tools helps children experience the joy of play with three levels of tools available for those who need support: basic play, expanding play, and social play levels. Parents and caregivers can visit the ToyBox Tools site, access the tools they need, and download and print them for use at home or in the classroom. Each level caters to different aspects of play that children may need help with, like simply introducing the toy and how to use it, experiencing alternative ways to play with a toy, and encouraging turn-taking with peers.
Nearly one out of four children is said to have some type of developmental challenge, ranging from ADHD and autism spectrum disorders to learning disabilities and developmental delays.
ToyBox Tools encourages parents and caregivers to use their judgment in selecting the right product and level of play appropriate for their child. Supportive tools are included for Mr. Potato Head, Play-Doh Dr. Drill ’N Fill, and Trouble.
Hasbro Inc. showcased new products at this past week’s Licensing Expo in Las Vegas from its key brands, including My Little Pony, Littlest Pet Shop, Nerf, Play-Doh, and more. The highlights from some of the company’s major lines included the following:
My Little Pony
Last year, Hasbro launched My Little Pony Equestria Girls, and this year marks the arrival of colorful fashion dolls, play sets, and vehicles inspired by My Little Pony Equestria Girls Rainbow Rocks, the new animated film set to debut this fall.
Littlest Pet Shop
Hasbro has released customizable style sets, figurines, and over 140 new pets inspired by the Littlest Pet Shop animated series. With this summer’s Littlest Pet Shop Your World integrated play app, fans can bring their pets to life digitally–as well as accessorize them and the rooms of their pet shop–by scanning the code included on each regular scale pet in the line. With this app, fans can also play a variety of mini-games and activities. [Read more...]