Hasbro Launches New Initiative to Spread the Joy of Play to Children with Developmental Disabilities

ToyBoxTools_logo (2)Hasbro Inc. has launched ToyBox Tools, an initiative that brings the joy of play to children with developmental disabilities. Through expertise provided by The Autism Project, ToyBox Tools provides a series of instructional videos, printed instructions, play mats, and more for several classic Hasbro brands. These tools will serve as a free, online resource for parents, caretakers, and educators to make play easier and more accessible for children who need support.

ToyBox Tools helps children experience the joy of play with three levels of tools available for those who need support: basic play, expanding play, and social play levels. Parents and caregivers can visit the ToyBox Tools site, access the tools they need, and download and print them for use at home or in the classroom. Each level caters to different aspects of play that children may need help with, like simply introducing the toy and how to use it, experiencing alternative ways to play with a toy, and encouraging turn-taking with peers.

Nearly one out of four children is said to have some type of developmental challenge, ranging from ADHD and autism spectrum disorders to learning disabilities and developmental delays.

ToyBox Tools encourages parents and caregivers to use their judgment in selecting the right product and level of play appropriate for their child. Supportive tools are included for Mr. Potato Head, Play-Doh Dr. Drill ’N Fill, and Trouble.

Hasbro Celebrates National Play-Doh Day with a School Daze

Hasbro Inc. celebrated National Play-Doh Day with a collection of six back-to-school-themed sculptures made out of Play-Doh compound. To commemorate the annual holiday, the Play-Doh brand put its spin on beloved schools and students from pop culture.

Hasbro Licensing Expo Line-Up Includes New My Little Pony Toys, Littlest Pet Shop App, and More

Hasbro Inc. showcased new products at this past week’s Licensing Expo in Las Vegas from its key brands, including My Little Pony, Littlest Pet Shop, Nerf, Play-Doh, and more. The highlights from some of the company’s major lines included the following:

My Little Pony

June19 Equestria girlsLast year, Hasbro launched My Little Pony Equestria Girls, and this year marks the arrival of colorful fashion dolls, play sets, and vehicles inspired by My Little Pony Equestria Girls Rainbow Rocks, the new animated film set to debut this fall.

Littlest Pet Shop

Hasbro has released customizable style sets, figurines, and over 140 new pets inspired by the Littlest Pet Shop animated series. With this summer’s Littlest Pet Shop Your World integrated play app, fans can bring their pets to life digitally–as well as accessorize them and the rooms of their pet shop–by scanning the code included on each regular scale pet in the line. With this app, fans can also play a variety of mini-games and activities. [Read more...]

COMMENTARY: Let Kids Play With What They Want!

Every so often, I babysit my cousin’s two kids, one boy age 5 and one girl age 6. During one particular instance, we ended up saving a city on the brink of destruction while playing with a police construction set accompanied by a fire truck and superhero action figures. That’s when Alex asked his sister why she wanted to play with us when we were playing with “boy” toys.

“Because it’s fun,” she casually replied in a heartbeat, adding a quick shrug. And it was as simple as that. But what would make Alex question why his sister wanted to play with him even though there were no female characters involved in the story?

Maddie.March7While some toys in the industry are truly gender neutral, others are “reverse gendered.” Gender neutral toys, such as certain board games and Play-Doh, do not intentionally appeal to the divide between girls and boys. Reverse gendered toys don’t exactly have the opposite purpose, but the companies attempt to reach a broader audience. A manufacturer will make changes to a previously gender-specific toy to make the opposite gender drawn towards it. The most common way this is done is having the exact same product produced in two different color palettes. [Read more...]

Google’s Zeitgeist Releases Top 10 Trending Toy Searches for 2013

Google has released its annual Zeitgeist—a “spirit of the times”—which gives us a chance to remember the people, places and topics that got us talking, and ultimately searching, before a new year begins. The list of top toy searches features new toys such as Minions and Palace Pets, but also old favorites, such as Play-Doh. Here are the top 10 trending toy searches this year:

  1. Pokémon
  2. Play-Doh
  3. Digimon Fusion
  4. Minecraft Toys
  5. Minions
  6. Palace Pets
  7. Paw Patrol
  8. Pacific Rim Toys
  9. My Little Pony
  10. Disney Planes

The 2013 Zeitgeist site provides more than 1000 top-10 lists of popular and trending searches from 72 countries, making it the most comprehensive and global list to date.

Play-Doh Celebrates A Year in Play-Doh Moments

PlayDoh.RedsoxTo celebrate an eventful year, Hasbro Inc. and Play-Doh have created 10 sculptures out of Play-Doh compound as part of A Year in Play-Doh Moments. Some of the sculptures include the Boston Red Sox’s big World Series win—and unique players’ beards—this past October, the new foodie phenomenon cronuts, baby George joining the royal family, and the Super Bowl power outage in February. All 10 sculpts can be viewed at Play-Doh’s Facebook page.

Play-Doh Celebrates National Play-Doh Day

National Play-Doh DayHasbro Inc. and the Play-Doh brand have sculpted the six Emmy Drama Series nominees in celebration of National Play-Doh Day. Made out of 100-percent Play-Doh compound, the sculptures include scenes and characters from this year’s most dramatic television shows, such as Carrie, Brody, and Saul from Showtime’s Emmy Award-winning series, Homeland. After more than 40 hours of work, the creations are available to admire and inspire on the Play-Doh Facebook page.

COMMENTARY: Dough Play: Letting Kids Be Gross

Spending time with my niece (age 8) and nephew (age 4) has taught me many things: patience, kindness, compassion, etc. However, one particular lesson has stood out to me as of late: kids are gross. They are adorable and awesome and hilariously uninhibited, which, in turn, often makes them gross. They just want to stomp in the mud, pick their noses, and enjoy all the luxuries of gooey, mushy substances. However, this grossness can easily be turned into something productive, cute, and brightly colored through dough play.

Play-Doh PlusPlay-Doh, from Hasbro, has been around for decades. I loved molding the clay-like substance when I was young, spending hours at the kitchen table with multiple containers worth spilling out onto sheets of wax paper. I loved squishing a big ball of Play-Doh in my hands and feeling the smushy compound ooze between my fingers. It was gross, awesome, and most importantly, wildly entertaining. In addition to Play-Doh and the new Play-Doh Plus compound, which is a fluffier version that allows for easier molding, there are other great new options on the shelves that allow kids to be creative while channeling their passion for mush and grossness.

[Read more...]

Silver Dolphin Teams Up with Play-Doh for Two New Board Books

playdohanimalsSilver Dolphin unveils two new board books, My First 100 Words and My First 100 Words: Animals, both featuring illustrations made by clay artists using the Play-Doh brand. Each title features 100 words that help kids to develop early vocabulary and sets them on the path to literacy. My First 100 Words covers a large cross-section of commonly used and seen objects, ranging from animals to nature, vehicles, and food. My First 100 Words: Animals features everything from bugs and butterflies to lemurs and lions. Both titles are specially designed so that each item is pictured within a scene, and as a solo picture with a word label next to it.

Hasbro Showcases Its Franchise Brands at the International Licensing Expo

Hasbro-logo-jpgHasbro, Inc. showcased its global franchise brands, including Transformers, Nerf, My Little Pony, Littlest Pet Shop, Play-Doh, Magic: The Gathering, and Monopoly, at the International Licensing Expo on June 18. This year’s lineup highlights the company’s effort to market brand extensions across licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health, and beauty.

Hasbro’s Transformers brand  features the Autobots and Decepticons engaged in battle on multiple storytelling platforms, including film, TV, digital gaming, publishing, and theme parks. Hasbro and its licensees provide the  Transformers fan base with merchandise including digital gaming, toys, apparel, sporting goods, and more. DeNA and Hasbro recently announced the launch of Transformers: Legends, an action card battle game based on the Transformers franchise, which is now available on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices. Transformers: The Ride – 3D is open in Singapore and Hollywood, and will officially open on June 20 at Universal Studios Orlando. [Read more...]