The Toy Industry Association (TIA) has launched PlayHappens.org, a digital publication focused on the business of play. This new online resource is an evolution of the former Toy Fair NY Blog and provides readers with go-to-market strategies, business tools, research and trends, and other industry insights contributed by a team of toy industry enthusiasts and experts from multiple disciplines. [Read more...]
Play Happens, the official game for registered attendees of the American International Toy Fair (February 12-15), will be more interactive and engaging, due to a new partnership between the Toy Industry Association (TIA) and PunchTab, an instant loyalty rewards platform.
Play Happens will kick off online in the weeks leading up to the fair before transitioning offline into the streets of New York City during Toy Fair week. PunchTab’s instant loyalty rewards program will enable players to earn Play Happens points by interacting with the Toy Fair blog before and during the show.
Points collected online can be traded in for prizes or stockpiled for the grand prize: a NYC New Year’s Eve 2012 package. During the show, Play Happens players also earn points on a virtual game board by checking-in via their smartphones at different locations throughout New York City. The geo-location component is powered by FourSquare.