President of Disney Consumer Products to Speak at PlayCon

bobchapekBob Chapek, president of Disney Consumer Products, has just been added to the lineup of industry professionals slated to speak at this year’s annual PlayCon, which will be held in Scottsdale, Ariz. from May 6 through 8.

Chapek will share his vision for driving future growth at Disney Consumer Products. He will also discuss the recent acquisition of Lucasfilm and the integration of Star Wars into the portfolio of franchises, which includes Disney Princess, Toy Story, and The Avengers.

For more info on PlayCon and its speakers, click here.

Hasbro to Present Global Consumer Insights at PlayCon

The Toy Industry Association has announced that Katy Giffault, vice president of global consumer insights at Hasbro, will share the company’s case study on entering and achieving success in the Chinese market during this year’s PlayCon.

Attendees will hear firsthand the demographic and socio-economic data used, as well as the consumer insight work done internally to determine Hasbro’s strategic entry into the emerging global market.

PlayCon will be held from May 6 through 8 at the Hyatt Regency Scottsdale Resort and Spa at Galney Ranch in Scottsdale, Ariz. For up-to-the-minute Show information, visit www.playcon2013.org.

BREAKING: Walmart’s Scott McCall to Deliver PlayCon Keynote

Some say retail is dead. Others say retail is king. Which is it? Go to PlayCon and find out what the world’s largest retailer has to say. The Toy Industry Association and PlayCon present an exclusive, one-on-one interview session with Walmart’s Senior Vice President for toys, seasonal merchandise, and celebrations, Scott McCall. A longtime Walmart leader, McCall joined the organization in 1993 and has served in numerous decision-making positions including divisional merchandising manager of toys from 2002 to 2007.

PlayCon Has New Dates

Courtesy of Toy Industry Association

PlayCon, the Toy Industry Association’s International Conference of Play Professionals, is an industry gathering that brings together play professionals for a three-day conference featuring general assembly presentations by industry influencers and thought-leaders, interactive workshops, networking lunches, evening events, social activities, and more. [Read more...]

TIA’s ToyCon Relaunches as PlayCon

The Toy Industry Association, Inc. announced that its annual executive leadership conference, formerly known as ToyCon, will relaunch in May 2011 as “PlayCon – the International Conference of Play Professionals.”  The play-focused event will be held May 4-6, 2011 at the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch in Scottsdale, Arizona. The conference will cater to TIA members as well as toy industry and play professionals who are seeking information, tools, and inspiration regarding play.