China Toy Fair


Playmates Toys to Introduce New Toy Line Based on Teenage Mutant Ninja Turtles Summer Blockbuster

NickTMNTPlaymates Toys will introduce a new product line inspired by the upcoming summer blockbuster film, Teenage Mutant Ninja Turtles, from Paramount Pictures and Nickelodeon Movies. The movie line of toys will include action figures, vehicles, and role-play gear.

The action figure collection will include basic action figures, 11-inch figures, and deluxe feature figures. They are detailed, fully articulated, and sculpted to reflect how the Turtles appear in the movie. Each figure will come with its own unique accessory. The vehicle, called the Turtle Assault Van, allows kids to drive the Turtles into their next battle and recreate scenes from the movie. It features a spring-powered Turtle torpedo, launching luge assault vehicle, pop top hatch, and side attack ramp. The control cabin is able to hold the basic action figures. With the new role-play gear, kids can transform themselves into one of their favorite heroes from the film. Each Ninja Combat Gear set includes the Turtles’ signature weapon and bandana.

Teenage Mutant Ninja Turtles will hit theatres August 8. Playmates Toys was also the force behind the Teenage Mutant Ninja Turtles toy line over the past three decades.

Voting Opens for 2014 Toy Industry Hall of Fame Inductees

HallofFame2014logoThe Toy Industry Association (TIA) has opened its annual ballot to determine the next inductees into the Toy Industry Hall of Fame. The voting period will extend to September 13. This year’s candidates were chosen from a slate of 24 highly-qualified nominees submitted for consideration by members of the Hall of Fame (HOF) Committee. All of the nominees left notable marks on the North American toy industry.

Living candidates for induction into the Toy Industry Hall of Fame included:

  •     Jill Barad, former CEO, Mattel
  •     Horst Brandstätter, president and sole owner, PLAYMOBIL/geobra Brandstätter GmbH & Co. KG
  •     Thomas Chan, chairman and CEO, Playmates Toys Inc.
  •     Joel Glickman, founder, K’NEX Brands
  •     Bruce Raiffe, president, Gund, division of Enesco, LLC

Candidates for posthumous induction into the Toy Industry Hall of Fame included:

Responses are due by September 13. Designated points of contact at TIA member companies, former Hall of Fame inductees, and recent TIA Board members are invited to rank their choices in the living and posthumous categories.

The inductees will be honored during the Toy of the Year (TOTY) awards ceremony on February 15 at the Grand Hyatt Hotel, which officially launches Toy Fair Week in New York City.

COMMENTARY: Playmates Has Turtle Power

Those teenage “heroes in a half-shell” are back, and their pizza-slinging and sewer-crawling skills are better than ever. As a child of the late 80s and early 90s, I was a huge fan of the Teenage Mutant Ninja Turtles and all their Southern California-inspired catch phrases—from “cowabunga” to “tubuloso.” Lucky for me, if I’m in need of a totally far out fight scene featuring Michelangelo and Shredder’s foot soldiers, I can flip to Nickelodeon’s re-vamp of the 1987 cartoon. Playmates Toys, which produced the toys for the original television series, is also back with fresh products featuring the new generation of Splinter’s ninja apprentices. Here are a few favorites from Playmates Toys’ TMNT lineup:

flingersactionfigures_group1Teenage Mutant Ninja Turtles Flingers Deluxe Action Figures                       

With the ability to fling out projectiles to take out the enemy, the Flingers Deluxe Action Figures come fully equipped and ready for battle. Kids simply load the different projectiles into the backpacks of each figure, roll the figures across a hard surface and watch as the contents of their backpacks launch. [Read more...]

COMMENTARY: Dolls Aim to End Bullying, Teach Virtues

Bullying is often written off as a normal part of childhood—growing up as a boy with a girl’s name, I was an easy target for schoolyard taunts. But it might be fair to say that this current generation of kids has it harder than ever. Consider Lee Hirsch’s recent documentary Bully, the countless news stories about youth being victimized by their peers through social media, and the It Gets Better Project aimed at ending the alarming trend of kids senselessly taking their own lives.

myfriendhugglesAt Toy Fair, I was pulled aside by a man holding up a child-sized doll with an adorable face and yarn hair. I later learned the doll was part of the My Friend Huggles line, which is among a growing number of toys that have a larger message. My Friend Huggles seeks to teach kids virtues such as kindness, fairness, and generosity. Each doll features a satin ribbon with a poem about the doll’s virtue. In addition to the regular doll collection, the My Friend Huggles line also includes a brother-sister duo dressed as anti-bullying superheroes.

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PHOTO: The Toy Book Previews TMNT Line from Playmates Toys

Jackie Breyer and Laurie Schacht have some fun at Playmates ToysTeenage Mutant Ninja Turtles Toy Fair Preview in New York last week. Aside from the fun role-play lineup, we also love the Mutagen Ooze Action Figures, and the Pop-Up Pizza Playset Anchovy Alley. The pizza box pops open into a subway scene that stands 18-inches tall. Ninja action features in the play set include a portable pizza oven that flings fresh pizzas, floor traps, a tricky sewer cover that throws the bad guys for a loop, and an abandoned subway tunnel. 

Toy Industry Foundation Brings Holiday Cheer to Families on Hawaii Military Bases

More than 3,000 boys and girls living with their parents on Hawaii’s Schofield Barracks and Fort Shafter U.S. Army bases were treated to two days of toy giveaways on December 4 and 6,respectively. The events were hosted by the Toy Industry Foundation in partnership with Boys & Girls Clubs of America (BGCA) Military Services, who brought the spirit of the season to military families complete with gifts, holiday carolers, and the lighting of two of the largest Christmas trees in the country.   [Read more...]

Toys “R” Us Debuts Teenage Mutant Ninja Turtles Toys Based on New Nickelodeon Series

Nickelodeon’s Teenage Mutant Ninja Turtles toys are making their debut at Toys”R”Us stores nationwide, and Toysrus.com this month. Playmates Toys developed the lineup of action figures, vehicles, role-play items, and playsets. The all-new, CG-animated series, which explores the camaraderie of four teenage brothers training to become heroes in a half shell, premieres Sept. 29 with a one-hour special event.

Fans of the Toys”R”Us Facebook will also get “Turtle Time” when they visit the page. Visitors can access trivia, product information, and more about the Teenage Mutant Ninja Turtles posted on the company’s wall.

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Toy Industry Foundation Celebrates “Christmas in July”

The Toy Industry Association (TIA) and the Toy Industry Foundation (TIF) are showcasing a collection of toys and games that teach children about charity and social responsibility during a month-long “Christmas in July” media campaign.  The toys and games shown below were featured in a television segment that aired this week on “6 In the Mix” on WTVJ (NBC) Miami.

  • Hearts for Hearts, from Playmates Toys, features nine dolls from around the world that each have a story to share about female empowerment. Every doll purchased results in a donation to a program that helps girls around the world.
  • Wonder Glow Blocks, from Wonderworld Toys, are environmentally-friendly solid wood blocks that support a year-round program called the Tree Plus Project, a tree planting initiative.
  • Happy Nappers, from Jay at Play, are plush play pillows whose proceeds support the Home Sweet Home Fund benefitting the Children’s Brain Tumor Foundation.
  • Harness the Healing Power of Horses, from Breyer, are pink horses. $1 from the sale of each will go to two breast cancer research organizations: Susan G. Komen for the Cure and the Breast Cancer Research Foundation.
  • True Hope Dolls, from MGA Entertainment, consist of three Bratz dolls that support young girls and boys who suffer from hair loss or who are watching loved ones lose their hair from cancer treatments. $1 for every doll sold supports cancer research, treatment, and education at City of Hope.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Playmates Appoints Distribution Partners for New TMNT Toy Line

Playmates Toys, Inc., has appointed marketing and distribution partners across a number of international markets for toys inspired by Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles. Currently in production, the show is set to premiere next fall, followed by the theatrical release from Paramount Pictures. The all-new Teenage Mutant Ninja Turtles toy line by Playmates is scheduled to launch next fall in the U.S. and Canada, to coincide with the series premiere. The line will be available in most international markets in 2013.

[Read more...]

Playmates to Premiere New Family Guy Toys This Fall

This fall, Playmates Toys, as part of its partnership with Twentieth Century Fox Consumer Products, will premiere a fresh new toy line for Family Guy. The line will launch with the Family Guy Crazy Interactive World play set and figures. Each figure in the Family Guy Interactive World features a resistor that, when placed on the compatible play set, unlocks real character voices and more than 40 phrases from the show.

The initial figures will include Stewie, Peter, Brian, Cleveland, Quagmire, and Lois with additional characters and environments coming next spring. Also available from Playmates Toys in the fall will be a seven-inch soft foam Stewie head-shaped football.

The release of the Playmates Family Guy toy line joins Fox’s yearlong “Something, Something, Something Anniversary” celebration for the series.