Sweet Suite 2016

Playmates Toys Introduces WWE Nitro Sprints and Nitro Machines

PlaymatesWWESprintsPlaymates Toys partnered with WWE to launch a new line of racing toys, WWE Nitro Sprints and Nitro Machines. The collection is available now exclusively at Toys “R” Us stores nationwide.

WWE Nitro Sprints are mini, motorized figures that are stylized in WWE Superstar signature ring gear and feature a 2-inch flywheel. The line includes John Cena with the CENArator; The Rock with Bull Bruiser Truck; Brock Lesnar with Beast Bike; and Undertaker with Night Hearse. WWE Nitro Machine are die-cast vehicles that feature WWE Superstars bursting out of the top of the cars. The collection includes John Cena in Muscle Monster; The Rock in Bull Machine; Undertaker in Reaper House; and Dean Ambrose in Wheel Asylum.

Playmates Toys Launches TMNT: Out of the Shadows Toy Line

TMNT ImagePlaymates Toys will introduce a new collection of products inspired by Paramount Pictures and Nickelodeon Movies’ Teenage Mutant Ninja Turtles: Out of the Shadows, set to release in theaters on June 3. The collection includes action figures, vehicles, play sets, role-play gear, and additions to existing T-Machines, T-Sprints, and mini-figure collections. [Read more...]

Playmates Toys, Mega Bloks to Release Lines Based on Teenage Mutant Ninja Turtles: Out of the Shadows

TMNTOutoftheShadowsPlaymates Toys and Mega Bloks have created lines inspired by the upcoming Paramount Pictures movie, Teenage Mutant Ninja Turtles: Out of the Shadows. A full range of figures, vehicles, and play sets based on the sequel to the 2014 blockbuster will be available starting next month at major mass retailers and mid-tier, specialty, grocery, drug, and value channels. [Read more...]

DreamWorks Names Playmates as Master Toy Licensee for Voltron

Voltron_Vertical3Playmates Toys and DreamWorks Animation have announced a new toy line, set to debut spring 2017, based on the DreamWorks Animation series Voltron: Legendary Defender. Playmates Toys will serve as the master toy licensee.

Voltron: Legendary Defender follows five unsuspecting teenagers as they are transported from Earth to the middle of an intergalactic war. The teenagers become pilots for five mystical robotic lions in a war to protect the universe from evil, in which only the true power of teamwork can unite their lions to form Voltron, a towering warrior that is the universe’s last hope.

Playmates Toys Introduces New TMNT Collections

PlaymatesTSprints-1Playmates Toys is launching T-Sprints, a new figure and wheels play pattern that goes beyond traditional play. The new line is available first at Toys “R” Us stores nationwide for December, and will roll out into additional retailers in January.

The figures capture the personalities of the Teenage Mutant Ninja Turtles, and each comes with a different vehicle and features a flywheel so kids can rev and send them sprinting into action. Kids can collect all of the T-Sprints figures and vehicles, including Lickety Split Leo with Shellraiser, Mad Motion Mikey with Party Van, Rapid Assault Ralph with Stealth Bike, Dasher Donnie with Patrol Buggy, and Supersonic Shredder with Shreddermobile.  [Read more...]

COMMENTARY: Oversized Toys Are the New Big Thing

Teenage Mutant Ninja Turtle Leonardo, from Jakks Pacific

There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.

[Read more...]

Playmates Toys Signs On as Master Toy Partner for Mysticons

Mysticons_CityCorus Entertainment‘s Nelvana has partnered with The Topps Company, Playmates Toys, and Nickelodeon for Mysticons, which will make its global debut in 2017. Playmates Toys will act as the global master toy partner for Mysticons, and Nelvana is developing the franchise into a half-hour animated TV series, which will enter production later this year.

[Read more...]

Playmates Toys Named Global Toy Partner for Ben 10

Playmates.Ben10Playmates Toys will serve as the global master toy partner for the Ben 10 franchise to premiere on Cartoon Network in international territories next year, and in North America in 2017.

Based on the new animated series, Playmates Toys will create a full range collectibles, figures, play sets, role-play items, and more to launch at retail in fall 2017. The re-imagined Ben 10 series will center upon Ben Tennyson, an energetic, fun loving, 10-year-old who can transform into 10 different alien heroes.

Wonder Workshop Appoints New COO, Vice President of Marketing

WonderWorkshopWonder Workshop has appointed Raghu Sethuraman as COO and Ned Ward as vice president of marketing. Sethuraman will lead global operations, finance, customer service, and reseller partner organizations. He brings more than 16 years of leadership experience to Wonder Workshop from fast growing global e-commerce, supply chain, manufacturing, finance, and customer service organizations including Amazon.

[Read more...]

Toy Industry Unveils Nominees for 2015 Toy of the Year (TOTY) Awards

TOTY2015logoToday, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.

The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]