China Toy Fair


Playmates Toys to Debut Michael Jackson Collectibles at Comic-Con

Playmates Toys will unveil its new line of Michael Jackson collectibles at the Diamond Comics display at San Diego Comic-Con, held July 21-25. Earlier this year, Playmates Toys signed a deal with Bravado to create the collectibles based on the late star. The new 10-inch scale collectibles capture the King of Pop’s likeness and fashion, the first of which will be Billie Jean complete with Jackson’s outfit worn in the music video. The second collectible, Thriller, is fashioned in the iconic red with black trim outfit. The collectibles will launch this fall, followed by additional styles.

Playmates to Move U.S. Offices

Playmates Toys is moving its U.S. offices to Los Angeles from Costa Mesa, CA. The company expects to be settled into its new home by April 1st.

This move is a part of the company’s restructuring plan that aims to reduce overhead of the U.S. organization. Playmates’ key brands include Nickelodeon’s Teenage Mutant Ninja Turtles & iCarly, Michael Jackson, Hero:108, DreamWorks’ Shrek, and Rainbow Brite.

The Toy Book’s Toy Report 12/01/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

To view click here.

Playmates Toys Reintroduces Rainbow Brite

Rainbow Brite

Rainbow Brite returns to the doll scene with a makeover. Master toy licensee Playmates Toys will introduce a new Rainbow Brite doll collection at Toys “R” Us and Target stores in spring 2010. The collection will include 10-inch dolls of Rainbow Brite and her two friends Moonglow and Tickled Pink, fashioned in their signature bright dresses, accessories, and boots. The collection also includes a 15-inch Rainbow Brite doll and the gang’s horse companions: Starlite, Shimmer, and Sunriser.

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