Playmates Appoints Distribution Partners for New TMNT Toy Line

Playmates Toys, Inc., has appointed marketing and distribution partners across a number of international markets for toys inspired by Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles. Currently in production, the show is set to premiere next fall, followed by the theatrical release from Paramount Pictures. The all-new Teenage Mutant Ninja Turtles toy line by Playmates is scheduled to launch next fall in the U.S. and Canada, to coincide with the series premiere. The line will be available in most international markets in 2013.

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Playmates to Premiere New Family Guy Toys This Fall

This fall, Playmates Toys, as part of its partnership with Twentieth Century Fox Consumer Products, will premiere a fresh new toy line for Family Guy. The line will launch with the Family Guy Crazy Interactive World play set and figures. Each figure in the Family Guy Interactive World features a resistor that, when placed on the compatible play set, unlocks real character voices and more than 40 phrases from the show.

The initial figures will include Stewie, Peter, Brian, Cleveland, Quagmire, and Lois with additional characters and environments coming next spring. Also available from Playmates Toys in the fall will be a seven-inch soft foam Stewie head-shaped football.

The release of the Playmates Family Guy toy line joins Fox’s yearlong “Something, Something, Something Anniversary” celebration for the series.

Playmates Toys to Debut Michael Jackson Collectibles at Comic-Con

Playmates Toys will unveil its new line of Michael Jackson collectibles at the Diamond Comics display at San Diego Comic-Con, held July 21-25. Earlier this year, Playmates Toys signed a deal with Bravado to create the collectibles based on the late star. The new 10-inch scale collectibles capture the King of Pop’s likeness and fashion, the first of which will be Billie Jean complete with Jackson’s outfit worn in the music video. The second collectible, Thriller, is fashioned in the iconic red with black trim outfit. The collectibles will launch this fall, followed by additional styles.

Playmates to Move U.S. Offices

Playmates Toys is moving its U.S. offices to Los Angeles from Costa Mesa, CA. The company expects to be settled into its new home by April 1st.

This move is a part of the company’s restructuring plan that aims to reduce overhead of the U.S. organization. Playmates’ key brands include Nickelodeon’s Teenage Mutant Ninja Turtles & iCarly, Michael Jackson, Hero:108, DreamWorks’ Shrek, and Rainbow Brite.

The Toy Book’s Toy Report 12/01/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

To view click here.

Playmates Toys Reintroduces Rainbow Brite

Rainbow Brite

Rainbow Brite returns to the doll scene with a makeover. Master toy licensee Playmates Toys will introduce a new Rainbow Brite doll collection at Toys “R” Us and Target stores in spring 2010. The collection will include 10-inch dolls of Rainbow Brite and her two friends Moonglow and Tickled Pink, fashioned in their signature bright dresses, accessories, and boots. The collection also includes a 15-inch Rainbow Brite doll and the gang’s horse companions: Starlite, Shimmer, and Sunriser.

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