COMMENTARY: Pool Time Is the Best Time

Some of my fondest childhood memories were conceived on sunny days spent splashing around in the pool. Back in the day, it was tradition for my family to fight over the one noodle that wasn’t chewed up by my dog, or to constantly cheat during a riveting round of Marco Polo (The thing was, we were kind of bored and thoroughly enjoyed torturing each other). Today, lazily floating around on the water is my most anticipated summer activity, but the pool is still a prime spot for play.

As companies gear up for swimming season, here are some of the latest toys that keep kids engaged at the pool and earning those pruned fingers:

TMNT Water WeaponsLicensed Teenage Mutant Ninja Turtle Sewer Spewer Water Weapons, by Playmates, combine classic ninja moves with an impressive soaking effect. [Read more...]

DreamWorks Announces Ogre-Whelming Licensee Support for Shrek Forever After

DreamWorks Animation SKG, Inc. has announced a full slate of promotional partners and licensees in support of Shrek Forever After, which opened in theaters on Friday.

Among the Shrek Forever After licensees are Activision for video games; Hasbro Games for a line of classic Shrek games and puzzles; Penguin for a variety of storybooks; Rubie’s Costume Co. for Halloween costumes; and VTech, which continues to feature Shrek in new key hardware systems and will launch the character Shrek on the MobiGo & FLiP platforms. Playmates, the master toy partner for Shrek Forever After, offers a full array of toys ranging from figures and plush to dolls and role play toys.

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Tink and Friends Jewelry Sets Recalled by Playmates Toys


The U.S. Consumer Product Safety Commission and Health Canada, in cooperation with Playmates Toys, have announced a voluntary recall of Tiny Tink and Friends Children’s Toy Jewelry Sets. This recall involves charms sold with the sets. The charm is attached to a cord using a metal ring and cylinder and included with the sets as a separate accessory that children can attach to the toy necklace, bracelet, or key chain. The cylindrical metal connector on the charm can contain levels of total lead in excess of 300 ppm, which is prohibited under federal law. No injuries have been reported.

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Playmates Toys Retains Master Toy Rights for TMNT

Playmates Toys will continue as the global master toy licensee for Nickelodeon & Viacom Consumer Products’ Teenage Mutant Ninja Turtles property. Playmates has been producing toys based on the property for more than 20 years.