Super 4 Gets Distributor in Italy and Latin America

Super4PGS Entertainment has secured broadcast deals with Cartoon Network in Italy and Latin America for the new animated series Super 4. Inspired by Playmobil’s universe, Super 4 is a CGI comedy-adventure that marks the first time the children’s brand has come to TV.

Super 4 is produced by Method Animation and morgen studios, with France Télévisions as commissioning broadcaster. PGS represents the series in all territories.

Playmobil Launches Around the World Campaign

March5.PlaymobilPlaymobil has launched its Playmobil Around the World campaign in celebration of the brand’s 40th anniversary this year. The program will engage fans and collectors worldwide as they take video and photographs of Tim the Traveler, a figure equipped with camera and red backpack, as he travels around the world.

Approximately 150 members of the Playmobil Collectors Club (PCC), an international community for Playmobil enthusiasts of all ages, have volunteered to participate in the campaign. Fans will use a digital camera provided by Playmobil to document Tim’s stay before he is sent to the other volunteers.

Playmobil will place the fan-submitted pictures of Tim on a public map found on the brand’s anniversary and PCC websites.

The Year’s Most Outstanding Toys and Games Honored at TOTY Awards

Rainbow LoomOn February 15, the eve of American International Toy Fair, hundreds of toy executives and industry guests gathered at the Grand Hyatt Hotel in New York City for the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Rainbow Loom, from Choon’s Design LLC, won Toy of the Year as well as prizes in three additional categories, while GoldieBlox and the Spinning Machine, from GoldieBlox Inc., took home the People’s Choice award by pulling in the most online votes from consumers.

The event also featured five inductions into the Toy Industry Hall of Fame: Jill Barad, former chairman and CEO, Mattel; Horst Brandstätter, president and owner, Playmobil/geobra Brandstätter GmbH & Co. KG; Jack Friedman, former chairman, CEO, and co-founder, Jakks Pacific; and Arthur “Spud” Melin and Richard Knerr, co-founders of Wham-O Toy. [Read more...]

Voting Opens for 2014 Toy Industry Hall of Fame Inductees

HallofFame2014logoThe Toy Industry Association (TIA) has opened its annual ballot to determine the next inductees into the Toy Industry Hall of Fame. The voting period will extend to September 13. This year’s candidates were chosen from a slate of 24 highly-qualified nominees submitted for consideration by members of the Hall of Fame (HOF) Committee. All of the nominees left notable marks on the North American toy industry.

Living candidates for induction into the Toy Industry Hall of Fame included:

  •     Jill Barad, former CEO, Mattel
  •     Horst Brandstätter, president and sole owner, PLAYMOBIL/geobra Brandstätter GmbH & Co. KG
  •     Thomas Chan, chairman and CEO, Playmates Toys Inc.
  •     Joel Glickman, founder, K’NEX Brands
  •     Bruce Raiffe, president, Gund, division of Enesco, LLC

Candidates for posthumous induction into the Toy Industry Hall of Fame included:

Responses are due by September 13. Designated points of contact at TIA member companies, former Hall of Fame inductees, and recent TIA Board members are invited to rank their choices in the living and posthumous categories.

The inductees will be honored during the Toy of the Year (TOTY) awards ceremony on February 15 at the Grand Hyatt Hotel, which officially launches Toy Fair Week in New York City.

COMMENTARY: Playmobil Brings Summer to the Construction Aisle

Construction toy company Playmobil has a number of new offerings that will enhance any kid’s summer play experience. Growing up in Hawaii, my summers (or any season, for that matter) were spent outdoors—on the beach, hiking a valley trail, or in a park. I was also into construction toys, so I’m stoked to see Playmobil combining outdoor play with my favorite play pattern. The new Fire Flyer and the Deep Sea Submarine with Underwater Motor will take kids from the air to the water.

PLAY 8755 32 #The Playmobil Fire Flyer, for kids ages 6 and up, is a light-weight, hand-launched glider in black, red, and yellow with flame detailing on the side. The glider, designed for outdoor play, includes a pilot mini figure that kids can sit in the cockpit. It also comes with a golden pilot badge kids can wear, which I love (or would’ve loved as a kid, considering I was obsessed with collecting wings from flight attendants on all our family trips). The glider is made from an ultra-light material making it safe for kids to play a game of catch on the beach or in the park. [Read more...]

Playmobil Pirates from Gameloft Launch on iOS Devices

Gameloft’s Playmobil Pirates is now available from the App Store. This free-to-play title, which will be released subsequently on Android devices, takes place in a fun-filled environment based on the Playmobil line of pirate-themed toys.

Playmobil Pirates is currently available for the iPhone, iPad, and iPad Touch, and the Android version will hit the Google Play store soon.

Fall Toy Preview Sees Increases in Total Attendance and Global Participation

Courtesy of Toy Industry Association

More than 700 buyers from around the world attended the Toy Industry Association’s Fall Toy Preview 2012 in Dallas. This is a 3 percent increase in total buyers who attended to look at the new toys and games for Holiday 2013. A 10 percent increase in foreign buyers was also noted.  The top five foreign countries represented by buyers were Canada, the UK, Mexico, Australia, and Hong Kong. Roughly 348 companies exhibited their latest product lines, including Alexander Doll Company, American Plastic Toys, Famosa, Hape, Inc., Melissa and Doug, Playmobil, Ohio Art, Blip Toys, Safari Ltd., and Razor USA. In sponsorship with Techno Source and presented by Carlin West Agency/NFL Rush Zone, the opening night party for the event raised funds for the Toy Industry Foundation and allowed participants to meet with Dallas Cowboys linebacker DeMarcus Ware.

Gameloft and Playmobil Partner for New Pirates Game

Gameloft and Playmobil have partnered for the development of the Playmobil Pirates game for smartphones and tablets. In Playmobil Pirates, players can meet up with the toys from the pirates range, from the classic figurines to the newest additions. Users must build their own pirate camps and recruit crew members while completing quests and mini-games. Playmobil Pirates will be available for free on iOS and Android devices by the end of this year.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

 

Buildable Figures from Playmobil

It may be hot outside, but The Toy Book just got a preview of Playmobil’s holiday lineup. New from the company are Playmobil Figures, which will be available in August. The line offers 12 different boy figures and 12 different girl figures, which come in a surprise mystery package.

The figures come unassembled in the package, allowing children to put them together themselves. Children can interchange the parts on various Playmobil figures to make new characters with the pieces they get in the package. The figures retail for $ 2.99 and are for ages 5 and up.

Introducing… Playmobil’s Apple Store Playset

Apple’s latest product is as simple as a toy! Playmobil and the technology giant have teamed up to produce the Apple Store Playset, equipped with tiny iPhones, Macbooks, iPads, and its own Genius Bar.

Kids can place “Steve Jobs” in the Keynote Theatre and brainstorm new inventions. Or, buy the Line Pack and simulate a product launch. Is that Woz on a Segway? You bet!

The set includes the store, an Apple Store staff, and more than 60 accessories. The ground floor features product demo tables, software shelves, and a kids’ corner. The top floor includes the Genius Bar and a Keynote Theater with a mini Steve Jobs figure. Those with an iPhone 4 can download a presentation from the Playmobil website, and use it as a screen behind Jobs.

For more information on the Apple Store Playset from Playmobil, click here, and watch the video above. Pictures after the jump.

[Read more...]