Let Plush Do the Talking

How Storytelling Plush Is Sparking Imagination in a New Generation of Kids

Thanks to a backlash against tech-toy overload, classic play is alive and well. Plush is among the most traditional of classic toys, and is reaping the benefits of millennial parents’ desire to reign in the tech, yet still provide innovative and nostalgic toys to their kids.

The plush category grew 6 percent in the 12 months ending this January, outperforming the total toy industry dollar growth of 4.7 percent, according to The NPD Group. The increase is more than double the 2 percent growth in the industry in 2015. In addition, plush grew twice as fast (11 percent) as total toy industry unit growth (5 percent) over the same period last year. [Read more...]

The New Age of Feature Plush

Feature plush has come a long way, expanding far beyond plush toys that just talk or make sounds. This year, plush are more realistic and interactive than ever.

Last year, most interactive plush introductions responded to touch, voice, or movements. This year, companies continue to raise the standard, taking plush to the next level. [Read more...]