China Toy Fair


Jakks Pacific Reports Third Quarter Results

Disney Frozen Snow Glow Elsa doll

Jakks Pacific Inc. reported results for the company’s third quarter ended September 30. Net sales for the third quarter increased to $349.4 million, up 12 percent from net sales of $310.9 million reported in the comparable period last year. Reported net income for the third quarter increased 16 percent to $44.1 million, or $1.03 per diluted share, compared to reported net income last year of $36.6 million, or $1.11 per diluted share.

Net sales for the nine months ending September 30 increased 12 percent to $556.0 million compared to $495.2 million last year. Reported net income for the nine-month period was $18.7 million, or $0.61 per diluted share. This compares to a net loss for the first nine months last year of $37.8 million, or $1.73 per diluted share. Strong sales of the Frozen Snow Glow Elsa doll and Light Up Musical Dresses, Disguise Halloween offerings, Nintendo plush and figure products, and licensed large-scale figures contributed to the company’s improved third quarter results.

Sago Sago and Monster Factory Launch New Plush Line

Sago Sago PlushSago Sago has teamed up with Monster Factory to create a new plush toy line that reflects the Sago Mini app-based characters popular among preschoolers. The upcoming line includes Harvey the dog, Jinja the cat, Robin the bird, and Jack the rabbit. They will be available online and at specialty retailers throughout North America in late November.

Cartwheel Kids Acquires Smart Toy

CartwheelKidsSmart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids. Terms of the deal have not been disclosed.

Created in 2012 by husband-and-wife team Isaac Squires and Carly Gloge, Smart Toy is an interactive, huggable plush toy that uses apps and speech recognition software to interact with children. It encourages creative, active play by telling stories, embarking on adventures, and guiding activities. It also speaks five different languages.

According to Sunny Lauridsen, senior vice president of sales and marketing for Cartwheel Kids, the Smart Toy acquisition is in line with Cartwheel Kids’ strategy to expand its product portfolio into new categories that deliver meaningful play experiences to children. The next-generation Smart Toy will debut at International Consumer Electronics Show in January.

Gloge and Squires will join the Cartwheel Kids team as directors of technology and will continue to oversee development of the Smart Toy product line.

DHX Media Signs Golden Bear Toys as Twirlywoos Master Toy Partner

UK broadcaster CBeebies has commissioned a brand new preschool series, Twirlywoos, from Ragdoll Productions. The series, set to air next year, will revolve around the Twirlywoos: four small, bird-like characters who are inquisitive, enthusiastic, and constantly looking to learn something new about the world.

Twirlywoos will combine stop-frame animation and live action sequences set in the real world. It will be produced in association with DHX Media, which will handle global distribution, merchandising, brand management, and marketing. DHX Brands, the consumer products arm of DHX Media, has signed a global master toy deal with Golden Bear Toys, which will launch product in 2016, with a key focus on plush and plastics (play sets/figurines), bath toys and games, and activity products.

Funrise Rounding Out Global Program for Madballs

MadballsMadballs, the bouncing balls from the 1980s with grotesque faces, protruding eyeballs, and zany names, are back in a new line from Funrise Toys. AG Properties, the intellectual property and outbound licensing division of American Greetings Corporation, announced the news.

The Funrise Madballs line will include plush and feature plush sports balls and soft accessories, including baseball bats and basketball hoops based on the brand’s satirical and gutter humor. Products are scheduled to hit retail in the fall of next year.

“We are thrilled to partner with Funrise on this new line for Madballs,” said Lindsay Martinez, vice president of licensing and business development for AG Properties.  “The addition of this plush sports ball program gives the franchise a unique position in the toy aisle and allows for a new generation of kids to experience the Madballs brand.”

Funrise’s plush toys will extend the property’s consumer products program, which includes comics with Lion Forge. Madballs were first introduced by AmToy, a subsidiary of American Greetings, in 1986.

Kidrobot Inc. Signs Deal with Commonwealth Toys and Novelty Co.

YummyWorldxKidrobotLogoKidrobot Inc. has signed Commonwealth Toys and Novelty Co. as a new toy licensee for its specialty brand, Yummy World.  Yummy World products, which launched in 2006, consist of food-inspired plush toys and key chains. Commonwealth will create a line of products targeting a broad distribution and focused on Sprinkle Tree, a sweet and savory city that Yummy World friends call home.

“We’re excited to work with Kidrobot on Yummy World and look forward to bringing the colorful and collectible line to a larger audience.  We’ll work closely with Kidrobot to maintain the quirky, unexpected aspects of the brand as we create fun products that kids of all ages will love,” said Alec Kessler, executive vice president of Commonwealth.

JLK Brand brokered the deal between Kidrobot and Commonwealth and will continue to add licensing partners for the Yummy World brand in games, apparel and accessories, home furnishings, and more.

New Sons of Anarchy Merchandise Includes Toys from Gale Force Nine, Mezco

SonsofAnarchyWhen Sons of Anarchy returns to TV screens today, Twentieth Century Fox Consumer Products will have a multi-category global licensing program in place featuring new branded merchandise, including toys from Gale Force Nine and Mezco Toyz.

Gale Force Nine has already introduced Sons of Anarchy: Men of Mayhem, a board game in which players control rival gangs and compete to be the most successful outlaw club. Mezco Toys will introduce branded action figures, plush, and bobble-heads.

DHX Brands Signs Character Options as Master Toy Partner on New Teletubbies

DHXMediaOriginalTeletubbiesDHX Media has appointed Character Options as global master toy partner for the new series of Teletubbies. DHX Brands, the company’s dedicated brand and consumer products arm, completed the deal.

Character Options will launch product at retail in the UK in 2016, with other territories to follow. Core categories will be plush, plastics, and bath toys.

The much-anticipated new 60-episode series of Teletubbies has been commissioned by the UK’s CBeebies and is being produced by Darrall Macqueen Ltd. It will bring a contemporary look to the property, ensuring that it is relevant for a new generation.

Bunnies By The Bay Introduces Toys in Pretty Girl Line

BBTB BunnyBunnies By The Bay has introduced its new Pretty Girl line, which features toy accessories that have the qualities of a “pretty girl”—Share, Listen, Be Patient, and Care for Others—stitched inside of them.

The toys in the line include several dolls and plush. Fetch Pup, Hoppy Bunny, and Purrty Kitty are 6-inch soft dolls that are outfitted in cream velour and feature striped knit accents. Each comes stitched with its own message: “Patience” in the pup, “Listen” in the bunny, and “Share” in the kitty. Elise is a knit doll that comes with a storybook and measures 14 inches. The collection also includes Shaggy Hoppy, Shaggy Purrty, and Shaggy Fetch plush. They feature shaggy fur, embroidered faces, and measure 10 to 12 inches.

AG Properties and Just Play Launch New Care Bears Toy Line

JustPlay.CareBearsA new partnership between AG Properties (AGP) and Just Play will bring an all-new Care Bears toy line to major retail outlets this fall. The Just Play toy line will feature plush, as well as an assortment of Care Bears figures and play sets that will give children the chance to create special connections and enjoy make-believe adventures.

Arriving at U.S. retailers nationwide in September, the line will feature Cheer Bear, Funshine Bear, Share Bear, Harmony Bear, Tenderheart Bear, and Grumpy Bear, all of which help teach kids about emotions, empathy and caring. The Just Play toys extend an expansive Care Bears consumer reach across multiple categories.