Build-A-Bear Debuts Exclusive, Make-Your-Own Plush Minions Collection

BuildABearMinionsBuild-A-Bear has added a line of exclusive, make-your-own plush based on Universal Pictures and Illumination Entertainment’s Minions, which arrives in theaters on July 10. The collection features Minions Kevin, Stuart, and Bob, and is part of Build-A-Bear’s summer season lineup.

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Toys “R” Us Debuts Exclusive Blaze and the Monster Machines Toy Line

Basic Plush ZegNow through the end of July, a new line of vehicles, die-cast, and plush from Fisher-Price, based on the hit preschool show, Blaze and the Monster Machines, is available at Toys “R” Us stores nationwide and at toysrus.com.

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Douglas Has New Puffs in Time for Spring

Microsoft Word - Douglas_Puffs_2015.docxDouglas Company’s Puffs line has new additions: Milford the Puff Moose, Tiara the Puff Unicorn, Curly the Puff Pig, Lydie the Puff Llama, Moo the Puff Cow, Oatmeal the Tan Puff Bunny, and Peppy the Pink Puff Monkey. Douglas’ new Puffs are available now at specialty gift and toy stores in the U.S. and Canada.

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Pillow Pets and Hasbro Enter Licensing Relationship for My Little Pony Pillow Pets Plush

TwlightSparklePillowPetCJ Products will be creating an exclusive line of plush products featuring characters from the popular animated TV series, My Little Pony: Friendship Is Magic, under license from Hasbro Inc. The line will include Twilight Sparkle and Rainbow Dash as foldable Pillow Pets, Dream Lites, plush backpacks, Sling Paks, and FabTablets universal tablet holders.

My Little Pony Pillow Pets will be available in June at www.pillowpets.com as well as at select retail stores nationwide.

Within Me Now Inspires Kids with Positive Messages

WithinMeNowWithin Me Now is a line of board books and companion plush that represents a group of quirky and cuddly friends, who remind kids that qualities like love, strength, courage, joy, and peace are already inside of them. The stories are inspired by the daily challenges of kids’ lives and lessons learned when using what’s already within.

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COMMENTARY: Toy Fair 2015 Debuts Plush for Both Kids and Adults

Moulin Roty Cat Plush, from Magicforest

Plush is not just about stuffed teddies anymore. At North American International Toy Fair, there were dozens of companies with plush on display—ranging from traditional bears, to robotic plush, to artistic plush. Creative plush designs are especially cool because they appeal to both kids and adults. The right plush piece can even add a unique design element to a room, and many of these types of plush characters are great gift ideas for expectant parents who are waiting to find out their little one’s gender, since they have a gender-neutral heirloom quality to them that makes them extra special.

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Kids Preferred, Creative Capers, and Rethink Form Digiplush

DigiPlush,BirthdaykinsDigiplush is a new toy, app, and entertainment company, featuring brands designed to enhance children’s play experience through physical toys and mobile apps for smartphones and tablets. A partnership between Kids Preferred, Creative Capers Entertainment, and Rethink Entertainment and Media, the first brand under the new Digiplush venture is BirthdayLand, which launches exclusively at Toys “R” Us this month. [Read more...]

Jazwares Receives Toys “R” Us Vendor of the Year Award for 2014

jazwaresJazwares has been named a recipient of the 2014 Toys “R” Us Vendor of the Year Award. Toys “R” Us distributes the annual award to business partners that have helped the retailer become a resource for kids, families, and fun. [Read more...]

Jakks Pacific Secures Worldwide Master Toy Agreement for The Smurfs

jakks_logoJakks Pacific Inc. has secured a licensing agreement with Lafig and Sony Pictures Consumer Products to produce toys and related products based on the Smurfs franchise, including the classic Smurfs brand and the upcoming Smurfs feature film premiering in August 2016. The worldwide master toy agreement includes the rights to produce figures, play sets, plush, and more.

Jakks Pacific’s new Smurfs toys will be available at retailers nationwide this fall.

Brandberry and Flux Animation Studio Team Up on Furmaids

Basic CMYKBrandberry has joined forces with Flux Animation Studio to develop Furmaids, and is searching for broadcast partners around the globe, in addition to a toy partner. Furmaids are magical animals that transform into animal/mermaid hybrids when they enter the water. The brand features themes of transformation, exploration, and cooperation—with an ecological twist. [Read more...]