Pillow Pets and Hasbro Enter Licensing Relationship for My Little Pony Pillow Pets Plush

TwlightSparklePillowPetCJ Products will be creating an exclusive line of plush products featuring characters from the popular animated TV series, My Little Pony: Friendship Is Magic, under license from Hasbro Inc. The line will include Twilight Sparkle and Rainbow Dash as foldable Pillow Pets, Dream Lites, plush backpacks, Sling Paks, and FabTablets universal tablet holders.

My Little Pony Pillow Pets will be available in June at www.pillowpets.com as well as at select retail stores nationwide.

Within Me Now Inspires Kids with Positive Messages

WithinMeNowWithin Me Now is a line of board books and companion plush that represents a group of quirky and cuddly friends, who remind kids that qualities like love, strength, courage, joy, and peace are already inside of them. The stories are inspired by the daily challenges of kids’ lives and lessons learned when using what’s already within.

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COMMENTARY: Toy Fair 2015 Debuts Plush for Both Kids and Adults

Moulin Roty Cat Plush, from Magicforest

Plush is not just about stuffed teddies anymore. At North American International Toy Fair, there were dozens of companies with plush on display—ranging from traditional bears, to robotic plush, to artistic plush. Creative plush designs are especially cool because they appeal to both kids and adults. The right plush piece can even add a unique design element to a room, and many of these types of plush characters are great gift ideas for expectant parents who are waiting to find out their little one’s gender, since they have a gender-neutral heirloom quality to them that makes them extra special.

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Kids Preferred, Creative Capers, and Rethink Form Digiplush

DigiPlush,BirthdaykinsDigiplush is a new toy, app, and entertainment company, featuring brands designed to enhance children’s play experience through physical toys and mobile apps for smartphones and tablets. A partnership between Kids Preferred, Creative Capers Entertainment, and Rethink Entertainment and Media, the first brand under the new Digiplush venture is BirthdayLand, which launches exclusively at Toys “R” Us this month. [Read more...]

Jazwares Receives Toys “R” Us Vendor of the Year Award for 2014

jazwaresJazwares has been named a recipient of the 2014 Toys “R” Us Vendor of the Year Award. Toys “R” Us distributes the annual award to business partners that have helped the retailer become a resource for kids, families, and fun. [Read more...]

Jakks Pacific Secures Worldwide Master Toy Agreement for The Smurfs

jakks_logoJakks Pacific Inc. has secured a licensing agreement with Lafig and Sony Pictures Consumer Products to produce toys and related products based on the Smurfs franchise, including the classic Smurfs brand and the upcoming Smurfs feature film premiering in August 2016. The worldwide master toy agreement includes the rights to produce figures, play sets, plush, and more.

Jakks Pacific’s new Smurfs toys will be available at retailers nationwide this fall.

Brandberry and Flux Animation Studio Team Up on Furmaids

Basic CMYKBrandberry has joined forces with Flux Animation Studio to develop Furmaids, and is searching for broadcast partners around the globe, in addition to a toy partner. Furmaids are magical animals that transform into animal/mermaid hybrids when they enter the water. The brand features themes of transformation, exploration, and cooperation—with an ecological twist. [Read more...]

COMMENTARY: The Toy Industry Celebrates Valentine’s Day

SkylandersPopFizzOh, Valentine’s Day—the holiday people love, and the holiday people love to hate. Whichever way you see it, Valentine’s Day is at least a good enough excuse to eat a lot of chocolate, binge-watch romcoms, snuggle up with your favorite plush, and play with Valentine’s Day-themed toys. [Read more...]

Moulin Roty Expands with the World of Mademoiselle Et Ribambelle

This year, Moulin Roty is adding fairytale forest characters with a nostalgic touch to its pastel Mademoiselle Et Ribambelle world. The newest collection—which includes Owl, Otter, Mouse, and Rabbit—consists of dolls, rattles, squeakers, and loveys for babies and toddlers.

New dolls include the Mademoiselle Doll, a plush little lady with a bonnet and whimsical cat ears; the Rabbit Doll, a 13-inch plush with fancy pantaloons; the Musical Plush Owl, an 8-inch doll with a yellow dot cotton tutu lined with tulle, which plays music when its sequined tab is pulled; and the Musical Plush Otter, which has a square-patterned cotton waistcoat and dot jersey men’s tie, and like Owl, plays “Somewhere Over the Rainbow.”

New rattles include the soft, 7.5-inch Mouse Rattle; the Mouse with Ring, which offers visual stimulation with colorful balls and sound; and the Owl Ring Rattle, a soft toy with velvet, tulle, and fur plus two teething rings.

The squeakers are 8-inch grasping toys available in characters Mademoiselle and Otter. Each is a soft toy dressed in sequined jersey and wearing a pink bonnet.

Loveys are a twist on the traditional security blanket or favorite dolly. They measure 10 to 11 inches, and are available in characters Mademoiselle, Mouse, and Rabbit. Each comes with a Velcro strap.

Finally, the Owl Activity Doll measures 14 inches and has crinkle paper, a mirror, a ring rattle, and soft fabrics on its front and back. It also has a baby owl speaker tucked into its front pouch. This pink and white activity toy is intended to boost the motor skills and stimulate the senses of kids ages 1 and up.

The exclusive distributor for Moulin Roty in the U.S. is Magicforest.

Bandai and The Smiling Bear Launch Koala Plush in Australia

SmilingBearThe Smiling Bear product range is now available exclusively from Discover Australia stores at all major Australian airports, and coming soon online at smilingbear.com. The plush toy and accessory product range has been developed under license by Bandai. [Read more...]