tokidoki, the pop culture brand meaning “sometimes” in Japanese, is thrilled to introduce new characters to its line of plush. Donutina and Donutino come to life as huggable plush, and Adios is a snuggable pillow.
Following the success of the Donutella & Her Sweet Friends mini plush, tokidoki adds the 9-inch Donutina and 8-inch Donutino to its plush line. Both plush toys are available online and in stores this month.
After 500 years of living in fire and brimstone Adios and his beloved star icon is now a 22-inch pillow for his fans everywhere to love. The Adios Star pillow will be available online and in stores in June.

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COMMENTARY: Appreciating Plush
Everyone has something that they never really grow out of. For some, it might be Disney movies; for others, maybe it’s remote-control vehicles. In my case, it’s plush.
Although I’ve always had an appreciation for stuffed animals, I oddly never had one as a comfort object. I liked collecting, naming, and arranging them on my bed. As an adult, I appreciate plush as art—a form of sculpture, if you will. Walking the floors of the Jacob Javitz Center for Toy Fair, I had the pleasure of seeing all kinds of plush—realistic, abstract, soft, fuzzy, big, and small.
Cate and Levi Animal Plaque: Moose
My favorite pieces are the abstract ones. They just seem to draw me in like a magnet. This is how I discovered Cate and Levi, a company that creates adorable creatures from reclaimed wool. Not only do they make animals and puppets, they’ve gone beyond toys and created plush animal plaques as home décor. Sweatertoys, a small, Brooklyn-based company, makes beautiful plush animals from recycled sweaters and recycled polyfil, enhanced with vintage patterned fabric accents. [Read more...]