tokidoki Releases New Character Plush

tokiplushtokidoki, the pop culture brand meaning “sometimes” in Japanese, is thrilled to introduce new characters to its line of plush. Donutina and Donutino come to life as huggable plush, and Adios is a snuggable pillow.

Following the success of the Donutella & Her Sweet Friends mini plush, tokidoki adds the 9-inch Donutina and 8-inch Donutino to its plush line. Both plush toys are available online and in stores this month.

After 500 years of living in fire and brimstone Adios and his beloved star icon is now a 22-inch pillow for his fans everywhere to love. The Adios Star pillow will be available online and in stores in June.

COMMENTARY: Appreciating Plush

Everyone has something that they never really grow out of. For some, it might be Disney movies; for others, maybe it’s remote-control vehicles. In my case, it’s plush.

Although I’ve always had an appreciation for stuffed animals, I oddly never had one as a comfort object. I liked collecting, naming, and arranging them on my bed. As an adult, I appreciate plush as art—a form of sculpture, if you will. Walking the floors of the Jacob Javitz Center for Toy Fair, I had the pleasure of seeing all kinds of plush—realistic, abstract, soft, fuzzy, big, and small.

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Cate and Levi Animal Plaque: Moose

My favorite pieces are the abstract ones. They just seem to draw me in like a magnet. This is how I discovered Cate and Levi, a company that creates adorable creatures from reclaimed wool. Not only do they make animals and puppets, they’ve gone beyond toys and created plush animal plaques as home décor. Sweatertoys, a small, Brooklyn-based  company, makes beautiful plush animals from recycled sweaters and recycled polyfil, enhanced with vintage patterned fabric accents. [Read more...]

JAKKS and CDI to Release Where’s My Water? Plush Line

Where’s My Water?, the international best selling app from Disney, will soon become a best selling toy. Disney Consumer Products (DCP) announced  that JAKKS Pacific, Inc., (JAKKS) and Creative Designs International, Ltd. (CDI), have teamed up to create a robust line of plush figures and novelty items that bring the game’s main characters to life.

Fans of the app can now collect the Where’s My Water? characters in an array of sizes. JAKKS and CDI will release plush versions of Swampy, Allie, and Cranky as 3-inch clip-ons and 7-inch, 10-inch, and 20-inch dolls. The companies will also launch a line of 2-inch figurines. Where’s My Water? toys from JAKKS and CDI are scheduled to be available this month at Toys “R” Us and Target.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New Aurora Plush Line for Infants and Toddlers

Aurora World Inc. announced details for three new plush gift lines. Infants and toddlers can get cozy with Aurora’s western-themed Lil’ Howdys line, which includes the baby blue and pink ponies named Buckaroo and Doe-Si-Doe. The line also includes a tumbleweed “Chime” ball, a two-style teether assortment, and pony rattles. Crinkle Friends interactive plush line, Brights, adds the following animals: Hedgehog, Toucan, Alligator, and Crab. The new Quizzies collection of bears (named Rose and Blu), a bunny (named Bun Bun), and puppies (named Ruff and Daisy) are suitable for ages 6 months and up.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Photos: Worms Keyring Plush Collection Premieres

AT New Media and Team 17 have launched the Worms Keyring Plush collection from IGS, based on the turn-based strategy video game franchise.

The new range, licensed by AT New Media and Worms creator Team 17, features a detailed series of plush in an initial line of four different characters (Original Worm, Army Worm, Pirate Worm, and the Super Sheep). Products are also available in multiple traditional collectible plush sizes. The new range adds to the Worms lineup of apparel, squeezies, mugs, figurines, collectibles, and more. New partners are currently being sought for multiple product categories.

[Read more...]

Kidlandia Announces Online Game, Plush, and Mobile App

Kidlandia has announced the launch of its first online game, plush toys, and a mobile app. Kidlandia Kingdoms Digital Playground, the online game, is filled with whimsical Kreechurs and their environments. While creating their own world, players can earn Kaploons, which allows them to buy objects and characters to enhance the game.

Also new this month are the Kidlandia plush toys, which have a hang tag with a unique online code. The code allows consumers to connect directly to the online game in which the Kreechurs come to life in the online world.

The online game also connects to the new mobile app, Spikanunk’s Run. This arcade-style scrolling game extends the Kidlandia experience on the go. Players help Spikanunk avoid obstacles and can earn rewards along the way. The app is available on the iPad, iPhone, and iPod Touch.

[Read more...]

Hosung’s Eco-Brands Break Away from Company

Greenpoint Brands, LLC, maker of miYim and MyNatural eco-plush toys and infant accessories, is going solo and breaking away from its parent company, Hosung NY. Greenpoint Brands was co-founded by Serah Chae, the daughter of John Chae, CEO of Hosung. John’s other daughter, Jean, founded SimplyFido, LLC, an organic pet toy company that is also leaving Hosung.

Operating as a division of Hosung NY, the miYim brand of organic cotton toys and infant accessories began in specialty retail and has expanded, via its sister brand MyNatural, into the mass market. Greenpoint Brands will bring MyNatural’s licensed Winnie the Pooh, Cat in the Hat, and The Grinch eco-plush toys to Babies “R” Us shelves this fall. More Dr. Seuss eco-plush characters will be available at mass retailers in the spring, in time for the debut of the animated film The Lorax.

Both Greenpoint Brands and SimplyFido will soon seek investors to help fund future growth. Greenpoint Brands plans to expand into home furnishings, infant feeding supplies, and other baby essentials. Hosung NY will continue its multinational operations as a manufacturer of traditional and electronic plush.

Sanrio Signs Licensing Agreement with Fiesta

Sanrio, Inc. has signed a new licensing agreement with Fiesta to produce a collection of plush toys for the prize redemption market, featuring Hello Kitty and other iconic Sanrio characters. The agreement is effective immediately.

The initial offering of prize redemption plush toys will include Hello Kitty, Badtz-Maru, Chococat, Keroppi, My Melody, and TuxedoSam in six different sizes, ranging from 6.5 inches to 27.5 inches.  These products are licensed for distribution in the U.S., Canada, and Mexico and will be available in various theme parks, crane vending machines, fairs, carnivals, water parks, and arcades. Theme park distribution will include Six Flags Theme Parks, Cedar Fair Theme Parks such as Cedar Point, Knott’s Berry Farm, and Universal Studios, to name a few.

The Sanrio plush toys will be available in July and pre-booking orders are available now.

Tatty Teddy Partners for Plush in the U.S.

Tatty Teddy is headed to North America with a licensing agreement between UK-based Carte Blanche Greeting, Ltd.’s brand Me to You and U.S. plush toy firm Douglas. The licensing deal was brokered by Stone America Licensing.

Douglas will produce and distribute the Me to You brand’s Tatty Teddy bears, targeting premium retail stores throughout the U.S. and Canada. In addition to everyday offerings, the Tatty Teddy collection will include products for key seasons, including Halloween, Valentine’s Day, and Mother’s Day.

Taty Teddy

Hosung to offer Eco-Friendly Dr. Seuss Plush

Dr. Seuss Enterprise has selected natural toy maker Hosung NY Inc., the makers of miYim organic toys and accessories, as a North American eco-friendly plush toy licensee for the Dr. Seuss brand. The new My Natural Dr. Seuss product line is expected to launch in spring 2010.

Under the agreement, products based on Dr. Seuss properties are slated to include eco-friendly plush characters and certified non-toxic infant accessories with Hosung’s My Natural brand, and the Lorax Project, Dr. Seuss’ new eco-initiative.

The My Natural Dr. Suess Collection will include plush toys and  infant accessories such as rattles and teething blankies made from certified non-toxic natural cotton, and colored with Hosung’s chemical-free PureWaterWash process.

[Read more...]