Within Me Now is a line of board books and companion plush that represents a group of quirky and cuddly friends, who remind kids that qualities like love, strength, courage, joy, and peace are already inside of them. The stories are inspired by the daily challenges of kids’ lives and lessons learned when using what’s already within.
Plush is not just about stuffed teddies anymore. At North American International Toy Fair, there were dozens of companies with plush on display—ranging from traditional bears, to robotic plush, to artistic plush. Creative plush designs are especially cool because they appeal to both kids and adults. The right plush piece can even add a unique design element to a room, and many of these types of plush characters are great gift ideas for expectant parents who are waiting to find out their little one’s gender, since they have a gender-neutral heirloom quality to them that makes them extra special.
Digiplush is a new toy, app, and entertainment company, featuring brands designed to enhance children’s play experience through physical toys and mobile apps for smartphones and tablets. A partnership between Kids Preferred, Creative Capers Entertainment, and Rethink Entertainment and Media, the first brand under the new Digiplush venture is BirthdayLand, which launches exclusively at Toys “R” Us this month. [Read more...]
Jakks Pacific Inc. has secured a licensing agreement with Lafig and Sony Pictures Consumer Products to produce toys and related products based on the Smurfs franchise, including the classic Smurfs brand and the upcoming Smurfs feature film premiering in August 2016. The worldwide master toy agreement includes the rights to produce figures, play sets, plush, and more.
Jakks Pacific’s new Smurfs toys will be available at retailers nationwide this fall.
Brandberry has joined forces with Flux Animation Studio to develop Furmaids, and is searching for broadcast partners around the globe, in addition to a toy partner. Furmaids are magical animals that transform into animal/mermaid hybrids when they enter the water. The brand features themes of transformation, exploration, and cooperation—with an ecological twist. [Read more...]
This year, Moulin Roty is adding fairytale forest characters with a nostalgic touch to its pastel Mademoiselle Et Ribambelle world. The newest collection—which includes Owl, Otter, Mouse, and Rabbit—consists of dolls, rattles, squeakers, and loveys for babies and toddlers.
New dolls include the Mademoiselle Doll, a plush little lady with a bonnet and whimsical cat ears; the Rabbit Doll, a 13-inch plush with fancy pantaloons; the Musical Plush Owl, an 8-inch doll with a yellow dot cotton tutu lined with tulle, which plays music when its sequined tab is pulled; and the Musical Plush Otter, which has a square-patterned cotton waistcoat and dot jersey men’s tie, and like Owl, plays “Somewhere Over the Rainbow.”
New rattles include the soft, 7.5-inch Mouse Rattle; the Mouse with Ring, which offers visual stimulation with colorful balls and sound; and the Owl Ring Rattle, a soft toy with velvet, tulle, and fur plus two teething rings.
The squeakers are 8-inch grasping toys available in characters Mademoiselle and Otter. Each is a soft toy dressed in sequined jersey and wearing a pink bonnet.
Loveys are a twist on the traditional security blanket or favorite dolly. They measure 10 to 11 inches, and are available in characters Mademoiselle, Mouse, and Rabbit. Each comes with a Velcro strap.
Finally, the Owl Activity Doll measures 14 inches and has crinkle paper, a mirror, a ring rattle, and soft fabrics on its front and back. It also has a baby owl speaker tucked into its front pouch. This pink and white activity toy is intended to boost the motor skills and stimulate the senses of kids ages 1 and up.
The exclusive distributor for Moulin Roty in the U.S. is Magicforest.
Moose Toys has an impressive group of new licensees joining Shopkins’ licensed merchandise program for the U.S. and Canadian market. The new deals were brokered by The Licensing Shop Inc. Licensed products will include board games and puzzles from Pressman Toys, plush from Imports Dragon, novelty toys and trading card games from Bulls-i-Toys, art activity and craft products from Creative Kids, and more. The bulk of the products will be for the back-to-school season next year.
Shopkins hit retail shelves in June, and has since sold out in stores nationwide.