China Toy Fair


Bandai’s Pocoyo Line to Include Plush, Bath Toys, and More

Bandai America Incorporated, the master toy licensee for Pocoyo in the U.S. and Canada, is launching an extensive toy line for the animated series, which will hit store shelves in North America this fall.

Bandai’s Pocoyo products will include a 10-inch basic plush of Pocoyo, Elly (the elephant), and Pato (the duck); Squeeze n’ Play plush of the characters; 2.5-inch bath figures; a bath water taxi; a six-inch mini-plush assortment of the Pocoyo, Elly, Pato, and Loula the dog; and Bump n’ Go, an electronic car of Pocoyo that stops, turns, and moves backward.

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The Toy Book’s Toy Report 12/07/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.

To view click here.

Bandai Appointed as Master Toy Licensee for Pocoyo

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ITV Studios Global Entertainment and Zinkia have signed a master-toy licensing agreement with Bandai for the preschool series Pocoyo. The deal is for the U.S. and Canada. Toy products by Bandai will be available to U.S. and Canadian shoppers starting fall 2010. Bandai also currently operates as the brand’s European master toy licensee.

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