Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.
For the third straight year, Hasbro Inc. was recognized as one of the U.S.’ most community-minded companies in The Civic 50, an annual initiative that identifies and recognizes companies for their commitment to improve the quality of life in the communities where they do business. The volunteer service-oriented Points of Light conducted the survey in partnership with Bloomberg LP.
All companies with $1 billion in revenue or more are invited to apply for The Civic 50, which recognized Hasbro as the No. 2 ranked company in the Best in Consumer Discretionary category.
During the 2014 holiday season, Hasbro expects to donate more than a half million toys and games to organizations benefiting children, valued at approximately $6 million. Through the company’s philanthropic programs, Hasbro employees in 33 different countries volunteer to help children in their communities. The Team Hasbro employee volunteer program, meanwhile, allows employees to take four hours of paid time off each month to volunteer with organizations benefiting children.
To view a complete list of The Civic 50 companies for 2014 and to learn more about the importance of civic engagement in corporate America, please visit www.civic50.org.
This week, Hasbro Inc., along with the youth service movement generationOn and the volunteer service organization Points of Light, will honor six young service leaders as Hasbro Community Action Heroes. Each honoree has addressed challenging issues in their local and global communities in unique ways. The six will receive their awards during the annual generationOn Benefit on May 8 at The Mandarin Oriental Hotel in New York City.
The awardees include:
- Ethan Cruikshank, age 15, of Mechanicsville, Va.: Cruikshank founded Music to My Ears, an all-volunteer-run organization led by middle and high school students who provide weekly music lessons to elementary school-aged children
- Gabriele Eggerling, age 10, of Huntington Beach, Calif.: Eggerling founded Mission: HERO, which has donated more than 1,500 books to low-income kids in the United States and abroad.
- Neha Gupta, age 17, of Yardley, Pa.: Gupta started Empower Orphans to help impoverished children in orphanages in northern India. [Read more...]
The Civic 50, an annual initiative that recognizes companies that go above and beyond to improve the quality of life in the communities where they do business, has named Hasbro Inc. one of America’s most community-minded companies.
Between Hasbro’s philanthropic programs that aim to help the lives of children in need through play and the power of service, and the Team Hasbro employee volunteer program that gives employees four hours of paid time off per month to volunteer with child-focused organizations, they company has been recognized in The Civic 50 for the second consecutive year. Additionally, Hasbro was also recognized in two other categories, including Best in Consumer Discretionary Industry and Best in Mid-Cap Market. [Read more...]