Alex Brands Acquires Shrinky Dinks

AlexBrandsShrinky Dinks will be part of the Alex Brands family of toys, which includes Alex Toys, Poof, Slinky, Scientific Explorer, and more. Invented in 1973, Shrinky Dinks consist of large, flexible sheets, which when heated in an oven, shrink to small hard plates without changing their color or shape.

Alex Brands historically licensed the Shrinky Dinks brand for use in the Alex Toys product line. It also joins Alex Brands’ growing collection of Made in the U.S. products, including Poof foam balls and Slinky products.

Alex Brands Joins Toys for Tots as Official Sponsor

AlexBrandsAs of today, Alex Brands has become an official sponsor of Toys for Tots. The company is joining the charitable program to help benefit children and families during the current holiday season.

A 67-year-old national charitable program run by the U.S. Marine Corps Reserve, Toys for Tots collects toys, books, and other gifts, distributing them to economically disadvantaged children. Last year, the Marine Corps provided for nearly 7 million children in more than 760 communities nationwide.

“We are delighted to have Alex Brands join us as a national corporate sponsor,” says retired Marine Major Bill Grein, vice president of marketing and development for the Marine Toys for Tots Foundation. “The addition of some of the most recognizable and iconic toy brands to our efforts is going to help make this holiday season even brighter for the children we serve.”

Alex Brands’ family of brands includes Alex Toys, Poof, Slinky, Scientific Explorer, Ideal, and more.

Propel Equity Partners Acquires Zoob

propel equityPropel Equity Partners, a private equity firm focused on investing and creating value in leading consumer brands, has acquired the Zoob construction toy line from Infinitoy Inc. Zoob joins the Poof-Alex Holdings LLC family of brands, which includes Slinky, Poof, Ideal, Scientific Explorer, Fundex Games, and Alex on the Propel Equity Partners roster of leading children’s brands.

Zoob is a building set featuring pieces that move after you put them together, allowing for interactive creations. The pieces are based on a natural and living system that includes five basic pieces that snap together in 20 different ways to make building easy and versatile. With more than 30 different themed sets, Zoob products are sold throughout the U.S. and in more than 100 countries through a variety of distribution channels.

Propel Equity Partners Acquires ALEX

Propel Equity Partners, a private equity firm focused on investing and creating value in consumer brands, has acquired ALEX, maker of children’s creative products.

ALEX joins the POOF-Slinky family of brands, which includes Slinky, POOF, Ideal, Scientific Explorer, and Fundex Games on the Propel Equity Partners roster of toy brands. POOF-Slinky Inc. was acquired by Propel Equity Partners in last July, and Fundex Games was acquired in December.

The combined strength of the two companies, along with an emphasis on customer-development and brand-building, will continue to fortify the brands’ presence. Broadened distribution and intensified consumer communications will drive availability of, and desire for, ALEX products among more households across the U.S. and worldwide. [Read more...]