SwimWays Uses Its Noodle with Aqua Rider Acquisition

SwimWays.AquaRiderSwimWays Corp. recently acquired Aqua Rider, a patent pending pool noodle float that features the head and tail of colorful animal characters, as well as a built-in seat for riding. SwimWays will be able to consolidate production efforts using the same base noodle, and the product will be made in both China and the U.S., and assembled and shipped from the U.S.

Aqua Riders, which were introduced to market last year, will be available in many styles, including Orca, Shark, Gator, and Sea Horse. SwimWays will begin distributing Aqua Riders, which are made for swimmers of all ages, under the SwimWays brand next January.

The item is currently sold at Wal-Mart, BJ’s, and Leslie’s Pool Supply, among other retailers, and the acquisition is not expected to affect the Aqua Rider’s distribution.

COMMENTARY: Pool Time Is the Best Time

Some of my fondest childhood memories were conceived on sunny days spent splashing around in the pool. Back in the day, it was tradition for my family to fight over the one noodle that wasn’t chewed up by my dog, or to constantly cheat during a riveting round of Marco Polo (The thing was, we were kind of bored and thoroughly enjoyed torturing each other). Today, lazily floating around on the water is my most anticipated summer activity, but the pool is still a prime spot for play.

As companies gear up for swimming season, here are some of the latest toys that keep kids engaged at the pool and earning those pruned fingers:

TMNT Water WeaponsLicensed Teenage Mutant Ninja Turtle Sewer Spewer Water Weapons, by Playmates, combine classic ninja moves with an impressive soaking effect. [Read more...]