After the success of opening 14 new locations and 12 temporary “pop-up” stores for the holiday season (five of which remain open with short-term leases), Learning Express plans to open 17-20 new toy store franchises in 2010. Exact locations have yet to be decided and the company is actively seeking additional applicants.
Demographic studies, says the company, indicate that Learning Express stores would thrive in locations throughout Long Island, NY. The areas include Glen Cove, Port Washington, and Great Neck on the North Shore; Rockville Centre, Garden City, and the Five Towns, Merrick and Long Beach on the South Shore; Hempstead, Commack, and Woodbury in central Long Island; and towns such East Hampton, South Hampton, and Bridge Hampton on the eastern tip.
Online retailers Jade’s ToyBox and ZABA are opening a holiday pop-up store in New York City. A portion of the sales from the products––which include eco-friendly toys, clothes, and family activities––will be donated to children’s charities, such as DKMS Americas, a charity who recruits bone marrow donors for leukemia patients.
According to the New York Daily News, Lionel will debut its first solo store, scheduled to open November 1 through January 4. The pop-up store will be located in New York City, across from Radio City Music Hall. The shop will feature new kid-friendly trains and train products, such as the new 49-piece plastic train set by the company’s new kid line, Lionel Little Lines. The new store will also auction off trains autographed by celebrities, including part-owner Neil Young, with the proceeds going to charity.
More information on Lionel Little Lines can be found in the September/October issue of The Toy Book/Specialty Toys & Gifts.