Report: More Than Half of Children Own a Toy Based on a Virtual World

Moshi Monsters

Dubit Research has released a new study focused on the popularity of toys based on online worlds. The study looked at Disney’s Club Penguin, Mind Candy’s Moshi Monsters, Build-a-Bearville, Poptropica, and Webkinz.

In the survey of 500 kids, 55 percent of children owned a toy from at least one of these games. Disney’s Club Penguin took the top spot with 32 percent of children owning a Club Penguin-branded toy. Moshi Monsters was a close second with 24 percent, followed by Build-A-Bearville (16 percent), Webkinz (5 percent), and Poptropica (2 percent).

Most of the surveyed children, 73 percent, had played at least one of these online games, with half having played Club Penguin and 47 percent stating that they have played Moshi Monsters.

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Peanuts Lands Own Island in Poptropica

The Peanuts cast has landed in Poptropica with the launch of a new island, Great Pumpkin Island. The website’s 15th island is now available to Poptropica members with Early Access and will premiere to the public on October 14.

Based on the comic property created by Charles M. Schulz, Great Pumpkin Island features the Peanuts characters as they get ready for Halloween. Throughout the Island quest, Poptropicans will experience memorable scenes from the Peanuts television special, It’s the Great Pumpkin, Charlie Brown, including visiting the pumpkin patch with Linus, trick-or-treating with the whole gang, and taking flight with Snoopy as the World War I flying ace.