China Toy Fair


New Amazon Fire HD Kids Edition Tablet Available for Pre-Order

FireHDKidsOn Wednesday, Amazon introduced the Fire HD Kids Edition in both 6-inch and 7-inch tablet sizes. This children’s tablet comes with a two-year guarantee, as well as a year of Amazon FreeTime Unlimited, which provides access to books, movies, TV shows, educational apps, and games featuring characters such as Harry Potter, Lightning McQueen, Dora the Explorer, and more.

The Fire HD Kids Edition features a quad-core processor, a vivid HD display, front- and rear-facing cameras, Dolby Digital audio, and access to Amazon’s content ecosystem of more than 33 million movies, TV shows, songs, books, Android apps, and games. The Fire HD Kids Edition also comes with Amazon FreeTime, which offers parental controls that encourage learning before play and that help manage screen time.

The Fire HD Kids Edition is now available for pre-order and will start shipping in October.

Skylanders Fans Can Pre-Order a Trap Master Toy for Skylanders Trap Team

SkylandersTTGearshiftSkylanders Trap Team is bringing a new female character, Gearshift, to Portal Masters via a special pre-order program starting today. Gearshift is the latest character to be unveiled in the Skylanders Trap Team lineup and will be offered to Skylanders fans for pre-order at all major North American retailers while supplies last. Fans will be able to get their hands on the Tech element character months in advance of her official arrival at retail next year. A limited supply of Gearshift will be available for the October 5 launch of Skylanders Trap Team in North America.

EA Releases The Sims 3 Into the Future, Plans The Sims 4 for 2014

SimsIntotheFutureThe Sims 3 Into the Future Expansion Pack, from Electronic Arts Inc. for PC and Mac, is now available at retailers across North America and on origin.com. This time, Sims have broken through the space and time continuum to meet their descendants, play with technologies of tomorrow, and change the destiny of their entire world. Set against the backdrop of the new world of Oasis Landing, Sims discover new adventures when they travel back and forth between the future and present worlds. Players, meanwhile, have the option of blazing a trail towards Utopia, or charting a Dystopian course and leading the Sims into a state of desolation.

In related news, The Sims 4 will ship worldwide next fall. The new game brings new ways to play with life, powerful new creative tools, Sims with enhanced emotion and intelligence, and more. Pre-orders are available at www.TheSims.com/TheSims4, and those who pre-order will receive the limited edition, which comes with The Sims 4 Life of the Party digital content.