Sweet Suite 2016

North American Bear Co. Launches Todd Parr Collection

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The North American Bear Co. has launched a licensed collection from New York Times bestselling children’s book author and illustrator, Todd Parr. Fans will recognize the characters in the new plush collection inspired by the author’s most popular children’s books, Animals in Underwear ABC and Doggy Kisses 123.

North American Bear Co.’s licensed Todd Parr plush collection features an array of friends in soft velour with embroidered facial features. The vibrantly colored 6-inch Chick, Pig and Skunk, and 10-inch Walrus each come with removable underwear for dress-up play. The playful pooches—a 10-inch satin-crowned pooch and 6-inch pups—from Doggy Kisses 123 wear heart appliquéd capes.

Silvergate Renews Fisher-Price as Master Toy Licensee for Octonauts

OctonautsSilvergate Media has signed a three-year master toy renewal deal with Fisher-Price Inc. for Octonauts, its undersea preschool adventure property.

Fisher-Price has been Silvergate’s toy partner for Octonauts since 2011, with the brand established as a leading preschool toy property in the United States, UK, Europe, Australia, and Korea. A successful toy launch is underway in China, with one in Russia to follow this fall. Fisher-Price plans to launch more than 20 new toys in 2016, based around a fantastic “Year of Slime” play pattern. [Read more...]

New Crayola Products Use Color and Innovative Play to Take Customization to the Next Level

New Crayola 2016Crayola unveiled the latest advances in imagination and self-expression with a new lineup of toys at the North American International Toy Fair from February 13 through 16 in New York City. Crayola’s 2016 holiday line leans into creative play, enabling kids to make customized tools and outcomes that are unique to them. [Read more...]

Toy State Recognized for Licensing Excellence by Caterpillar

ToyStateLogoToy State has been awarded platinum status by the Caterpillar Trademark Licensing Licensee Excellence and Recognition Program for 2014. Toy State has been a Caterpiller licensee since 2002, and its products include the Lights & Sound, Preschool, and Diecast Cat-licensed lines of machines.

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The Ravensburger Group Acquires Brio

Brio,thumbnailThe Ravensburger Group has acquired the Swedish toy company Brio AB, known for high-quality wooden train sets, from the Swedish investor Proventus. Within the Ravensburger group, Brio will continue to operate as an independent subsidiary based in Malmö under its existing management. The acquisition also includes the company Alga, the Swedish market leader in board games. [Read more...]

DHX Media Signs Golden Bear Toys as Twirlywoos Master Toy Partner

UK broadcaster CBeebies has commissioned a brand new preschool series, Twirlywoos, from Ragdoll Productions. The series, set to air next year, will revolve around the Twirlywoos: four small, bird-like characters who are inquisitive, enthusiastic, and constantly looking to learn something new about the world.

Twirlywoos will combine stop-frame animation and live action sequences set in the real world. It will be produced in association with DHX Media, which will handle global distribution, merchandising, brand management, and marketing. DHX Brands, the consumer products arm of DHX Media, has signed a global master toy deal with Golden Bear Toys, which will launch product in 2016, with a key focus on plush and plastics (play sets/figurines), bath toys and games, and activity products.

For Saban Brands and Center for Childhood Creativity, It’s Inventing Time!

Julius JrSaban Brands is partnering with the Center for Childhood Creativity for its animated preschool series, Julius Jr. The Center for Childhood Creativity has been working closely with Saban Brands to produce a series of “Inventing Time” activities designed for parents and caregivers to use at home, and for teachers to use in a preschool setting.

The Julius Jr. discussion guides encourage kids to take everyday objects they find around the house and turn them into extraordinary things, such as bridges, musical instruments, shadow puppets, and more. The activities come with a list of open-ended questions for adults to ask children while they are working on the various projects, enabling original thought and problem solving.

These materials are available at the Center for Childhood Creativity’s website, as well as for pick-up at San Francisco’s Bay Area Discovery Museum.

University Games Acquires Briarpatch Inc.

UniversityGameslogoUniversity Games will acquire the assets of Briarpatch Inc., a manufacturer of preschool specialty games and puzzles based on popular literary properties such as I Spy and Fancy Nancy.

The merger will increase University Games’ domestic revenue by approximately 20 percent. Additionally, the Briarpatch licenses will augment University Games’ Colorforms business. University Games will begin shipping Briarpatch products this month.

John Donofrio and Martine Redman founded Briarpatch in 1991, and Donofrio will join University Games in a consulting role.

Diono Collaborates with Little Tikes on New Product Line

Diono.LittleTikes.jumperDiono will introduce a new line of products stemming from a collaborative partnership with Little Tikes. The international license agreement will feature a broad range of juvenile products, including more than 50 new items spanning from car seats and strollers to travel accessories and gear.

The new line, available early next year at major retailers nationwide and in key international markets, will include:

  • Little Tikes Cozy Coupe Accessories and Gear: The Little Tikes red and yellow Cozy Coupe toy car now has its own dedicated line of juvenile products, including booster seats, car organizers, and roller car shades.
  • Little Tikes Booster Seats: Machine-washable and available in multiple colors.
  • Little Tikes Strollers: The new Little Tikes Lightweight Stroller and Travel Stroller include a three- or five-point harness, extra-tall comfort grip handles, and cup holders and storage features. These are designed for kids up to 50 lbs and available in four different colors.
  • Little Tikes Car and Travel Accessories: From car and on-the-go accessories like a travel bottle warmer or sit and play bouncer, the line includes 17 new products.

Reeves International Inc. Partners with Wow Toys

Reeves International Inc. has partnered with Wow Toys to become the exclusive distributor of the preschool toymaker’s line throughout the U.S. The brand features multi-piece play sets with ‘hero’ vehicle characters, such as Ernie Fire Engine, Dudley Dump Truck, and Pippa Princess Carriage with motorized mechanisms and functions that are battery free.

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Carried in more than 50 countries, Wow Toys’ designs are extra safe as they use child-safe paint, contain no small parts, and are PVC-, cadmium-, phthalate-, and PAH-free. Children can play along with their favorite characters and moms can be assured their child is playing with a high-quality toy that’s not only safe, but also durable.