Calling all fans of Middle-earth—Warner Bros. Consumer Products (WBCP) has teamed up with a slate of global licensees to capture the adventure of the blockbuster film The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). [Read more...]
Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: An Unexpected Journey
As part of a larger 2012 Mastermind education initiative, Pressman Toy has announced that teachers and homeschoolers may sign up on their website to receive one of 10,000 free Mastermind board games for their classroom or home. In less than one week’s time, more than 10,000 educators registered for a Mastermind game.
Mastermind is a two-player game that puts the Codemaker against the Codebreaker. The Codemaker secretly places any four Code Pegs in the shielded code area. The Codebreaker puts down a line of color pegs and tries to uncover the secret code. This thought-provoking game fosters development of important skills, including logic, reasoning, deduction, patience, and visual perception.
Along with the Mastermind giveaway, Pressman Toy is also hosting the first Mastermind Braintwister Challenge. From now until December 31, kids ages 7 through 12 can enter their own braintwisters in categories such as puzzles, word problems, riddles, and games with solutions. Two first-place winners will each receive a $1,000 scholarship and a trip to attend the celebration event. Each of the two first-place winners will also have the opportunity to nominate their most inspirational instructor to receive a $250 award each. Three other students will have the opportunity to win $100 each. For more information, visit www.MASTERMIND-education.com.
Pressman Toy games, including Mastermind, are available for purchase at Toys “R” Us, Barnes & Noble, and Marbles stores nationwide, as well as online at Amazon.com, Target.com, and PressmanToy.com.
Warner Bros. Consumer Products and Pressman Toy announced two new games based on The Lord of the Rings trilogy and the motion picture The Hobbit: An Unexpected Journey, both to hit store shelves this fall.
The Lord of the Rings Board Game Deluxe Version incorporates story elements from all three films—The Lord of the Rings: Fellowship of the Ring, The Lord of the Rings: The Two Towers, and The Lord of the Rings: The Return of the King.
The Hobbit: An Unexpected Journey Board Game is based on the upcoming film directed by Peter Jackson and produced by New Line Cinema and Metro-Goldwyn-Mayer (MGM), set to be released on December 14.
Both games will be available for purchase at mass and specialty retail locations this fall.
This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Classic Media has announced new licenses for newly premiered television series Tinga Tinga Tales, including Ravensburger for puzzles, Pressman Toy Corporation for games, and University Games for Colorforms activity products. The new licensees will join master toy partner Bandai and master publishing partner Grosset & Dunlap.
Tinga Tinga Tales is an animated preschool series about how animals came to be. Inspired by traditional animal folktales from Africa and the colorful Tingatinga art style of Tanzania, the series is created by producer Claudia Lloyd (Charlie and Lola) and produced entirely on location in Africa by local artists.
Tinga Tinga Tales premiered on February 14 with the launch of the Disney Junior block on Disney Channel. The series, for kids ages 2-7, airs weekdays in the U.S. at 11 a.m. ET/PT. Bandai will release interactive toys based on the series in fall 2012.
Warner Bros. Consumer Products (WBCP) has announced the worldwide licensing program for Warner Bros. Pictures’ Green Lantern, to hit theaters June 17. The program will be led by DC Entertainment’s master toy licensee, Mattel.
Mattel will debut a toy line that will include the Green Lantern Ring Blast Jet Figure & Vehicle, the Green Lantern Battle Shifters Figures, and the Green Lantern Movie Masters Figures. The company’s multi-category toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles. Each basic action figure will come with a Green Lantern ring that can make kids feel as if they have been “chosen” to be a Green Lantern, too.
On November 9, BookPeople book store, located in Austin, Tex., hosted the official launch party for Diary of a Wimpy Kid: The Ugly Truth, the fifth installment in the book series. The Diary of a Wimpy Kid “Parking Lot Party” attracted more than 1,600 people, including the books’ author and illustrator Jeff Kinney and Wimpy Kid actors Zachary Gordon and Robert Capron.
Among the free family-friendly activities was a life-size version of Pressman Toy’s Diary of a Wimpy Kid Cheese Touch Board Game, co-created by Kinney. In the board game, kids laugh and talk as they face creative, social, and intellectual challenges. The player who successfully gets inside everyone else’s heads wins, but wrong answers could get players stuck with the moldy cheese that was found on the basketball court.
In anticipation of next summer’s release of the Columbia Pictures’/Sony Pictures Animation’s 3-D movie The Smurfs, in theaters August 3, Pressman Toy Corporation has signed a deal to create games and puzzles based on the movie. In this big-screen release, the Smurfs are chased out of their village by the evil Gargamel and wind up in New York City’s Central Park. The little blue creatures must find a way to get back to their village before Gargamel tracks them down.
Pressman Toy’s preschool games and puzzles are all priced under $20 with many options under $10. Games based on the movie will include Race to Smurfs Village, Don’t Drop Clumsy Board Game, Smurfs Follow Your Nose Dominoes, as well as Smurfs Pop ‘N Race, Make a Match, Big Roll Bingo, and a special spinning card game starring Clumsy Smurf. The products will be available at mass market and specialty stores nationwide in July 2011. Additionally, Pressman Toy will introduce a line of 24-piece puzzles featuring real movie scenes.
For more Fall Toy Preview coverage, pick up The Toy Book’s September/October issue!
Pressman Toy Corporation has announced a deal with Warner Bros. Consumer Products, on behalf of DC Entertainment, for a line of games based on Warner Bros. Pictures’ upcoming 2011 film, Green Lantern. The movie will release June 17, and Pressman’s games based on the movie will be available at retailers nationwide in May.
The line will include skill, action, and strategy games for kids of all ages, each retailing for under $20. The Green Lantern Quickshot Game tests dexterity, instructing kids to load up their shooters with marbles and pop out the Green Lanterns. Additional games are currently in development.
Green Lantern stars Ryan Reynolds (X-Men Origins: Wolverine, The Proposal) in the title role as the newest member of the Green Lantern Corps. The film also stars Gossip Girl’s Blake Lively, as well as Peter Sarsgaard, Angela Bassett, Tim Robbins, and more.
Twentieth Century Fox Consumer Products has announced plans to create worldwide, long-term brands out of Ice Age, Alvin and the Chipmunks, Diary of a Wimpy Kid, and Rio.
Ice Age Continental Drift 3-D is scheduled to hit theaters summer 2012, and Fox is planning consumer products based on the brand, including video games, stationery, and toys. Fox plans to release a style guide and new promotional concepts in the coming months.
Alvin and the Chipmunks Chipwrecked will also be in 3-D and is expected to release during 2011′s holiday season. Fox hopes to market the franchise as a year-round opportunity focusing on toys, stationery, interactive, and publishing. [Read more...]