China Toy Fair


Goliath Games Acquires Pressman Toy

GoliathLogoGoliath Games is acquiring Pressman Toy, a move that supports Goliath’s goal of creating global brands. With the move, Goliath now shares a number of successful game brands with Pressman, including Rummikub and Tri-Ominos. Goliath will look to use elements of its European marketing campaign for Tri-Ominos in North America.

This past May, Goliath also made a strategic investment in Crown & Andrews, an Australian-based manufacturer of toys, puzzles, and games.

COMMENTARY: Spanning Generations: Modern Takes on Classic Brands

Nostalgia is a growing trend in the toy and licensing industry, but recently many classic brands have been given a modern reboot. The modernized take on classic brands offer fun for consumers both young and old, spanning generations and providing licensees with multiple new opportunities. Today, some modernized takes on old favorites live along side their predecessors.

PlaymatesToys.BasicMutagenOozeTeenage Mutant Ninja Turtles (TMNT), for example, launched in the 1980s. A huge, revolutionary boys’ property, the brand was given a reboot last year when a new TMNT animated series launched in September on Nickelodeon. The brand has seen massive success in the toy industry, with partners including Playmates Toys with a full line of figures and play sets, bubbles and water toys from Little Kids, and awesome electronics from Sakar International, including adorable TMNT earbuds. In addition to producing toys based on the new animated series, Playmates Toys also offers a classic collection including all four turtles, which reflects the look of the characters in the original series. [Read more...]

Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: An Unexpected Journey

Calling all fans of Middle-earth—Warner Bros. Consumer Products (WBCP) has teamed up with a slate of global licensees to capture the adventure of the blockbuster film The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). [Read more...]

Pressman Toy Offers Fun Way to Foster Skill Development with Help from a Classic Game

As part of a larger 2012 Mastermind education initiative, Pressman Toy has announced that teachers and homeschoolers may sign up on their website to receive one of 10,000 free Mastermind board games for their classroom or home. In less than one week’s time, more than 10,000 educators registered for a Mastermind game.

Mastermind is a two-player game that puts the Codemaker against the Codebreaker. The Codemaker secretly places any four Code Pegs in the shielded code area. The Codebreaker puts down a line of color pegs and tries to uncover the secret code. This thought-provoking game fosters development of important skills, including logic, reasoning, deduction, patience, and visual perception.

Along with the Mastermind giveaway, Pressman Toy is also hosting the first Mastermind Braintwister Challenge. From now until December 31, kids ages 7 through 12 can enter their own braintwisters in categories such as puzzles, word problems, riddles, and games with solutions. Two first-place winners will each receive a $1,000 scholarship and a trip to attend the celebration event.  Each of the two first-place winners will also have the opportunity to nominate their most inspirational instructor to receive a $250 award each.  Three other students will have the opportunity to win $100 each. For more information, visit www.MASTERMIND-education.com.

Pressman Toy games, including Mastermind, are available for purchase at Toys “R” Us, Barnes & Noble, and Marbles stores nationwide, as well as online at Amazon.com, Target.com, and PressmanToy.com.

Pressman to Release The Lord of the Rings Games

Warner Bros. Consumer Products and Pressman Toy announced two new games based on The Lord of the Rings trilogy and the motion picture The Hobbit: An Unexpected Journey, both to hit store shelves this fall.

The Lord of the Rings Board Game Deluxe Version incorporates story elements from all three films—The Lord of the Rings: Fellowship of the Ring, The Lord of the Rings: The Two Towers, and The Lord of the Rings: The Return of the King.

The Hobbit: An Unexpected Journey Board Game is based on the upcoming film directed by Peter Jackson and produced by New Line Cinema and Metro-Goldwyn-Mayer (MGM), set to be released on December 14.

Both games will be available for purchase at mass and specialty retail locations this fall.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Tinga Tinga Tales Premieres in U.S., New Licensees Announced

Classic Media has announced new licenses for newly premiered television series Tinga Tinga Tales, including Ravensburger for puzzles, Pressman Toy Corporation for games, and University Games for Colorforms activity products. The new licensees will join master toy partner Bandai and master publishing partner Grosset & Dunlap.

Tinga Tinga Tales is an animated preschool series about how animals came to be. Inspired by traditional animal folktales from Africa and the colorful Tingatinga art style of Tanzania, the series is created by producer Claudia Lloyd (Charlie and Lola) and produced entirely on location in Africa by local artists.

Tinga Tinga Tales premiered on February 14 with the launch of the Disney Junior block on Disney Channel. The series, for kids ages 2-7, airs weekdays in the U.S. at 11 a.m. ET/PT. Bandai will release interactive toys based on the series in fall 2012.

Warner Bros. Announces Licensees for Green Lantern

Warner Bros. Consumer Products (WBCP) has announced the worldwide licensing program for Warner Bros. Pictures’ Green Lantern, to hit theaters June 17. The program will be led by DC Entertainment’s master toy licensee, Mattel.

Mattel will debut a toy line that will include the Green Lantern Ring Blast Jet Figure & Vehicle, the Green Lantern Battle Shifters Figures, and the Green Lantern Movie Masters Figures. The company’s multi-category toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles. Each basic action figure will come with a Green Lantern ring that can make kids feel as if they have been “chosen” to be a Green Lantern, too.

[Read more...]

Photos: Fifth Wimpy Kid Book Launches with Parking Lot Party

On November 9, BookPeople book store, located in Austin, Tex., hosted the official launch party for Diary of a Wimpy Kid: The Ugly Truth, the fifth installment in the book series. The Diary of a Wimpy Kid “Parking Lot Party” attracted more than 1,600 people, including the books’ author and illustrator Jeff Kinney and Wimpy Kid actors Zachary Gordon and Robert Capron.

Among the free family-friendly activities was a life-size version of Pressman Toy’s Diary of a Wimpy Kid Cheese Touch Board Game, co-created by Kinney. In the board game, kids laugh and talk as they face creative, social, and intellectual challenges. The player who successfully gets inside everyone else’s heads wins, but wrong answers could get players stuck with the moldy cheese that was found on the basketball court.

[Read more...]

Fall Toy Preview: Pressman Prepares for The Smurfs

In anticipation of next summer’s release of the Columbia Pictures’/Sony Pictures Animation’s 3-D movie The Smurfs, in theaters August 3, Pressman Toy Corporation has signed a deal to create games and puzzles based on the movie. In this big-screen release, the Smurfs are chased out of their village by the evil Gargamel and wind up in New York City’s Central Park. The little blue creatures must find a way to get back to their village before Gargamel tracks them down.

Pressman Toy’s preschool games and puzzles are all priced under $20 with many options under $10. Games based on the movie will include Race to Smurfs Village, Don’t Drop Clumsy Board Game, Smurfs Follow Your Nose Dominoes, as well as Smurfs Pop ‘N Race, Make a Match, Big Roll Bingo, and a special spinning card game starring Clumsy Smurf. The products will be available at mass market and specialty stores nationwide in July 2011. Additionally, Pressman Toy will introduce a line of 24-piece puzzles featuring real movie scenes.

For more Fall Toy Preview coverage, pick up The Toy Book’s September/October issue!

Green Lantern Toys to Come from Pressman

Pressman Toy Corporation has announced a deal with Warner Bros. Consumer Products, on behalf of DC Entertainment, for a line of games based on Warner Bros. Pictures’ upcoming 2011 film, Green Lantern. The movie will release June 17, and Pressman’s games based on the movie will be available at retailers nationwide in May.

The line will include skill, action, and strategy games for kids of all ages, each retailing for under $20. The Green Lantern Quickshot Game tests dexterity, instructing kids to load up their shooters with marbles and pop out the Green Lanterns. Additional games are currently in development.

Green Lantern stars Ryan Reynolds (X-Men Origins: Wolverine, The Proposal) in the title role as the newest member of the Green Lantern Corps. The film also stars Gossip Girl’s Blake Lively, as well as Peter Sarsgaard, Angela Bassett, Tim Robbins, and more.