Toy Fair 2017


C2C Studios

Wild Kratts Signs New Licensee and Expands Product Line

35ad8e78-c5df-46f7-931f-b1e08c4c9eabThe Kratt Brothers Co. has signed apparel manufacturer Isaac Morris Limited to be its new licensing partner. Kmart and Fred Meyer stores will debut a selection of t-shirts, hoodies, and pants  in the Spring.

Additionally, Wild Kratts has expanded its retail line. Wicked Cool Toys has added new action figure sets and role-play items; Pressman Toys added three new games; Random House Children’s Books expanded their line of four Step into Reading titles to 12 books; later this year PBS Distribution will release two new DVDs, Wild Animal Babies and Wild Reptiles; PBS Kids released a new app, Wild Kratts Baby Buddies, intended for children 3 to 8 that focuses on animal care;  and InCharacter has added Florida Panther Costumes in both green for Chris and blue for Martin. [Read more...]

Moose Toys Lines Up New Shopkins Licensees for Toys and Games

ShopkinsSmallMart_LifestyleMoose Toys has an impressive group of new licensees joining Shopkins’ licensed merchandise program for the U.S. and Canadian market. The new deals were brokered by The Licensing Shop Inc. Licensed products will include board games and puzzles from Pressman Toys, plush from Imports Dragon, novelty toys and trading card games from Bulls-i-Toys, art activity and craft products from Creative Kids, and more. The bulk of the products will be for the back-to-school season next year.

Shopkins hit retail shelves in June, and has since sold out in stores nationwide.

COMMENTARY: Classic Games Are Revived with Modern Twists

5CF7F28B50569047F5EEB18A916E5462The summer months are known for spontaneous beach trips, an abundance of delicious ice cream, and, of course, the much-dreaded summer storms that come with unbearable heat. But the next time the weather is uncompromising, consider having a family game night in, though I know what you’re thinking: Please, not another children’s game.

It can be difficult choosing a game everyone agrees on; parents are frequently disconnected, and youngsters who are a few years apart in age constantly battle over which game should be the one played. But a new trend in the toy industry could stop these common issues before game night even begins. I am constantly seeing companies revisiting old games and giving them a modern twist, and these simple alterations often involve modern technologies to pique younger players’ interest. [Read more...]