PriceGrabber Shares Cyber Monday Analytics

Thanks to PriceGrabber, you don’t have to wonder what Cyber Monday’s most sought-after toys were. Check out the breakdown below.

  • Hot Wheels 3 Lane Plug In
  • Ninjago 9450 Epic Dragon Battle
  • The Elf on the Shelf(R) Boy Elf, Lightskinned
  • Mini Power Quad Ride-On
  • Easy-Bake Ultimate Oven
  • Crayola Digital Light Designer
  • City 4204 The Mine

Holiday Shoppers Believe Black Friday Holds Best Deals, According to PriceGrabber Survey

PriceGrabber has released results from its third winter holiday shopping survey, revealing that 71 percent of consumers believe that retailers offer better deals during Thanksgiving weekend than they do during the rest of the winter holiday shopping season, up from 58 percent last year. Conducted from October 1 to October 24, the survey includes responses from 4,958 U.S. online shopping consumers.

When consumers who indicated that the best deals can be found over the Thanksgiving weekend were asked which days retailers offer the best prices (respondents could select as many choices as they liked), 71 percent said Black Friday (November 23), down from 80 percent last year and 86 percent in 2010, and 41 percent said Cyber Monday (November 26), up from 37 percent last year and 33 percent in 2010.

To view all of PriceGrabber’s 2012 holiday shopping press releases, visit

New PriceGrabber Survey Serves Up Holiday Shopper Stats

PriceGrabber has released additional results of its first winter holiday shopping survey, revealing that 54 percent of consumers plan to spend $500 or more on gifts this season, slightly higher than last year. Conducted from August 31 to September 12, the survey includes responses from 2,235 U.S. online shopping consumers. Click either photo below to view the full-size infographic.

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Consumers Say Back-to-School Deals Better This Year

PriceGrabber has released results from its final Back-to-School Shopping Forecast survey, revealing that 48 percent of consumers believe retailers are offering better promotions on back-to-school items this year compared to last.

Eighty-eight percent of consumers chose “sales” as the top retailer promotion that will entice them to make a back-to-school purchase this year. Forty-nine percent of shoppers cited coupons; 44 percent noted that “free items with purchase” would persuade them to buy; and 34 percent selected sales available online only.

When broken down by categories, school supplies topped the list of best deals, with 67 percent of consumers saying they found great prices for those products. Fifty-eight percent of consumers said they found great clothing deals; 32 percent said electronics, including computers, tablets, and smartphones; 30 percent selected back packs or tote bags; and 15 percent said books.

This post was originally written by Loren Moreno and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Forty Percent of Shoppers Plan to Purchase Tech Items for Back-to-School Season

Sixty-three percent of consumers are planning to spend up to $500 on their back-to-school shopping this year, according to PriceGrabber’s 2012 Back-to-School Shopping Forecast Survey. Forty percent of consumers have plans to purchase a tablet or tech item for the students in their lives.

However, the pencil and notebook will not be replaced by these tech-product purchases. Classic school supplies, such as notebooks, pencils, binders, and clothing, top the consumer shopping list with 83 percent of consumers indicating that they will purchase these supplies. Seventy-nine percent of shoppers intend to do their shopping on the Internet, utilizing both classic and tech purchases for their child’s back-to-school list.

This post was originally written by Lindsay Gordon and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.