The Bridge Direct Promotes Senior Executive Stephen Chernin to Company President

The Bridge DirectThe Bridge Direct promoted senior executive Stephen Chernin to company president effective immediately. In his new role, Chernin will continue to manage all aspects of The Bridge Direct’s business, including Basic Fun and Good Stuff divisions. All sales, marketing, and licensing teams will report directly to Chernin.

Previously, Chernin was the executive vice president of Basic Fun and Good Stuff divisions for 15 years. Chernin was instrumental in forging licensing partnerships and spearheads global sales efforts in Hong Kong.

PopStar Club Launches New Custom Sales Program for Independent Specialty Stores

The Beatrix Girls BandPopStar Club, makers of the collectible pop star line, The Beatrix Girls, has introduced a specialty retailer program in support of independent retailers nationwide. The custom sales program offers both economic and marketing incentives designed to help specialty retailers drive revenue, increase cash flow, and provide customers with unique gifts.

Highlights of the program include promotional items such as in-store posters and custom three-song CDs, favorable economic terms including extended dating, and free freight and certain order sizes.

ASTRA’s Neighborhood Toy Store Day Celebrates Fourth Year

ASTRAtoystoredayOn November 9, independent toy stores across the U.S. will participate in the American Specialty Toy Retailing Association’s (ASTRA) fourth annual Neighborhood Toy Store Day. The initiative raises consumer and media awareness about the positive influence that specialty and independent toy retailers have on the local community and economy.

Local toy stores will mark the occasion with special in-store events, including crafts, entertainers, scavenger hunts, and more. Participating ASTRA store owners can download banners and graphics and access sample promotional language on ASTRA’s website for members. For more information about Neighborhood Toy Store day, visit

Frederic Soulie Promoted to SVP of Global Distribution at Saban Brands

Oct7.SabanSaban Brands has promoted Frederic Soulie to senior vice president of global distribution. Soulie will continue to oversee the worldwide distribution strategy Saban Brands’ properties across the TV, home entertainment, and digital platform categories. While managing ongoing and collaborative efforts to distribute the company’s entertainment properties, he will also work closely with Saban Brands’ President Elie Dekel and Chief Operating Officer Janet Scardino.

Soulie joined Saban Brands two years ago with experience overseeing digitial distribution and business development for Cookie Jar Entertainment as well as Endemol USA—the largest independent TV production company in the world.

Douglas Cuddle Toys Welcomes Tara Rubino

image-1Douglas Co., known for their plush toys and plush accessories, has appointed Tara Rubino to the position of National Sales Manager.

Rubino has had more than 20 years experience in plush sales and management, having worked for two other plush companies prior. All Douglas employees have passion for what they do and take the mission seriously to promote imaginative play and emotional connection for children of all ages.

Douglas products are sold at specialty gift and toy stores in the U.S., Canada, and Europe.