According to The NPD Group, traditional toy sales in the UK were up 11 percent in the first quarter of 2010 (January to March), totaling £241.5 million compared to the £218.3 million generated during the same time period in 2009.
While an increase in price points can be attributed to the growth, The NPD Group reported that UK consumers were also buying more traditional toys in the first quarter of this year than they were last year.
January, February, and March all experienced positive revenue growth, with respective increases of 3 percent, 14 percent and 13 percent. Unit sales decreased 5 percent in January, but increased 3 percent and 7 percent, respectively, in February and March. For the whole period, unit sales increased 2 percent to 42.8 million units.