Nick Toy Machines Featured in 100 Simon Malls

Nickelodeon debuted its first virtual Nick Toy Machines last weekend at 100 Simon malls across the country. Inspired by the classic vending machine, each virtual Nick Toy Machine is a colorful, double-sided standee (seven-foot tall and 3.5-feet wide) that shoppers can walk up to, scan, and buy Nickelodeon toys from via smartphones.

The Nick Toy Machine features images of Dora the Explorer and Victorious toys, along with a corresponding QR code that allows shoppers to quickly “scan and buy” gifts using their smartphones. The Nick Toy Machines are placed in high-traffic areas.

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