COMMENTARY: Skyrocket Toys Lights Up R/C Aisle

As I wandered the R/C aisles at Toy Fair this year, I noticed the hobby-grade trends trickling down into mass market toys. R/Cs were starting to become more focused on flying, instead of only ground transportation. Toy companies were trying to discover how to make quality products, such as those found at the hobby grade level, at a price point that was affordable for toy shelves. And the result is tons of cool R/C products that are unlike anything we’ve seen in this category before.

One of the stand-out companies I saw, and then had the chance to meet with later, was Skyrocket Toys. Skyrocket has three new major R/Cs coming out for this holiday season, and I think they exemplify the movement to increase the quality of product at an affordable price point.

SkyViperQuadCopter_SkyrocketToysThe Sky Viper QuadCopter follows one of the hottest trends in R/C right now—four-blade copters. With hobby-grade precision and computer-controlled, six-axis gyro and accelerometer stabiliazation, the 16-inch Sky Viper is constructed for indoor and outdoor use. The Sky Viper features a foam body and carbon fiber frame that make it lightweight, but still sturdy as it performs stunts with one touch. The 2.4 GHz remote operates the copter with knob that has three different difficulties, so it can be used by flyers ages 12 and up at all skill levels. The rechargeable lithium plymer batter and fast-charging A/C adapter are included. [Read more...]